Online consumers can be a brand's best advocates, and there are now metrics for gauging social success.
Social Search And The Rise Of Consumer-Generated Content
Video in a Web 2.0 World: Building a Social Strategy
Extole Selected as Facebook Preferred Marketing Developer (PMD) Based on Proven Ability to Build Facebook Apps
MLB.TV Swings for the Fences with its Extole Referral Program
InkGarden Teams Up with Extole to Launch a Social Referral Program
ModCloth Makes Shopping Fun with its Extole-powered Social Program
American Giant Partners with Extole to Celebrate American-made Comfort