San Francisco, Calif. -- April 24, 2013. Extole, www.extole.com, the leading Advocacy Management Platform, today announced that it has hired Matthew Roche as Chief Executive Officer, leading Extole in company strategy and direction. The hire follows Extole’s recent funding announcement, further solidifying the platform’s dedication to acceleration and growth. With Matthew at the helm, Extole will be advancing its software as a service (SaaS) platform while continuing to provide its customers with best-in-class solutions to help them drive measurable results via word of mouth marketing.
Matthew brings more than 15 years of experience in digital marketing software to Extole. Prior to Extole, Matthew was the Co-CEO and president of Boltnet. Before that, Matthew was the founder and CEO of Offermatica, one of the first SaaS marketing platforms. Offermatica was acquired by Omniture in 2007 and is now known as Adobe Test and Target, serving billions of optimized experiences every week. Additionally, Matthew was instrumental in the development of Dapper, a leader in Dynamic Creative Optimization, which was subsequently acquired by Yahoo!. In 1996, he co-founded Fort Point Partners, an e-commerce systems integrator.
“I am thrilled to join the Extole team. I am a true believer in the power of word of mouth as a profitable marketing and acquisition channel for brands,” said Matthew Roche, CEO of Extole. “For the past three years, Extole has been leading the market in the emerging category of Advocacy Management. My goal is to leverage Extole’s position and expertise to deliver the most advanced tools for marketers to unleash the passion of their customers.”
This announcement follows a record year of growth for Extole in 2012 and additional funding of $7.6 million in January of 2013. Recent customer wins include Kraft, AMC, eHarmony, Spotify, Cache, Seventh Generation, HSN Improvements and more.
Extole is the leading Advocacy Management Platform for brands to drive measurable results through word of mouth marketing. Extole enables brands to launch referral marketing programs that drive awareness, customer acquisition and revenue through advocate recommendations. Extole powers advocacy programs for nearly 300 brands including Redbox, Vistaprint, Shutterfly, The New York Times, Spotify, eHarmony, Seamless and SkyMall.