Last week we looked at how one of our clients, SendGrid, drove significant acquisitions and conversions using the power of its existing customers. A key finding was our considerable success among bloggers, who yield considerable influence in the B2B marketing mix. Despite their effectiveness, however, blogs tend to be neglected by social marketers. An analysis… more

As marketers allocate more dollars to social, they are raising the bar for what they want from these investments. We’ve already noted here how a growing number of executives are moving towards ROI-driven success metrics for their social marketing budgets. As they should be. So what’s the next step in increasing their social ROI? As… more

This week Facebook added yet another way friends can make recommendations in its Places application. Now Facebook users can go beyond the check-in (itself an implicit endorsement of a venue) to explicitly recommend a place in one click. Facebook is clearly aware of the power that friends have on retail; the deal it did last… more

Despite continuing debate regarding what kinds of metrics make the most sense for social, marketers are increasing their Facebook spend. The objective driving much of this spend is to increase Facebook Likes. But what’s the real return on these investments? Why is getting Facebook Likes so important? Enter news from TBG Digital, which provides an… more

Last week you got a glimpse our iPad2 giveaway as one example of how our referral programs work.  Our clients, of course, always demonstrate our value best. Shutterfly snaps up customers Shutterfly, the industry-leading photo publishing site, has a large cadre of excited customers and yet knew it could do more with them to acquire… more