Challenge:

• Knew from reading product reviews on its site that new customers often purchased because of recommendations from their friends
• Needed social referral solution to help them track, manage and monitor referrals from its loyal customer advocates

 Solution: 

• Launched an Extole Social Referral program to drive referrals from Folica’s current advocates
• Offered $10 to the referrer and $10 to the friend; Incentivized sharing via Facebook, Twitter, Email and personal URLs
• Generated excitement around the program by promoting the referral program via email to 850,000 subscribers

Results:

• Identified over 6,000 brand advocates
• Averaged 4 shares per advocate
• Generated 21,000+ social shares via Facebook, Twitter and Email
• Drove 93% email open rate and 16% conversion rate