Challenge:

• Relied on referrals from personal stylists for new customer acquisition
• Had no way to track, manage and amplify existing word-of-mouth referrals from customers
• Needed tools for advocates and stylists to recommend the brand to their friends

Solution: 

• Launched an Extole Social Referral program to drive referrals from J.Hilburn’s current advocates
• Offered $50 to the referrer and $50 to the friend; Incentivized sharing via Facebook, Twitter, Email and personal URLs
• Improved customer experience, increased new customer acquisition, and boosted sales

Results:

• Identified over 1,000 brand advocates
• Averaged 12 shares per advocate
• Generated 10,000+ social shares via Facebook, Twitter and Email
• Drove over 600+ new transactions and $250,000 in sales