Challenge:

• Knew through customer research that 25% of its customers bought a Roku player based on a referral from family or friends
• Wanted to harness the power of its passionate customer advocates but lacked the right tools and best practices

Solution:

• Launched an Extole Social Referral program to reward its customers for sharing their enthusiasm about the product
• Offered a free month of Netflix to customer advocates for every referral that resulted in a purchase of a Roku product
• Invited customers to participate in the program via Facebook, Twitter, and Roku’s monthly e-newsletter

Results:

• Identified over 40,000 brand advocates
• Drove 10,000 referrals per month
• Increased customer based referrals by 30%
•Drove more than $250,000 in revenue