Challenge:

•  Knowing that word of mouth referrals were already driving a significant amount of business, SendGrid
    wanted to maximize this opportunity
•  Wanted to increase referral activity by rewarding customers for spreading the word
•  Needed to implement a referral program that would not divert developers from its core product

Solution:

•  Launched an Extole Social Referral program to generate positive social recommendations to acquire
    new customers
•  Offered current SendGrid advocates $20 for each referral that resulted in a successful conversion.
    Referred friends received 25% discounts on their first 3 months of service 
•  Incentivized sharing via  Facebook, Twitter, email, and personal URLs

Results: Past 12 Months

•  Identified over 1,000 brand advocates
•  Averaged 6 shares per advocate
•  Generated over 6,000 social shares across Facebook, Twitter, and email
•  Drove over 600 new transactions
•  Achieved 428% ROI in the past 6 months