• Wanted to drive significant awareness of SquareTrade warranty services around the new iPhone 4S
• Had no way to automate, track, and manage referrals through social promotions
• Needed tools to grow sales through word-of-mouth referrals from its existing customer base

Solution: 

• Launched an Extole Social Referral program to drive referrals from SquareTrade’s current advocates
• Offered $10 to the referrer for each friend who purchased a warranty from SquareTrade, or $100 for every 5 friends who made a purchase. Referred friends received a $5 discount on their warranty purchases; Incentivized sharing via Facebook, Twitter, Email, Blogger and personal URLs
• Improved brand awareness, increased new customer acquisition, and boosted sales

Results: 5 Weeks After Launch

• Identified over 20,000 brand advocates
• Averaged 5 shares per advocate
• Generated 100,000+ social shares via Facebook, Twitter and email
• Acquired 1,000+ new customers with an AOV of $100