We kicked off the beginning of this week talking about Making Referring Easy for Your Customer Advocates on our blog. The post outlined the first tip from our Top 5 tips for Amplifying the Power of Your Customer Advocates blog post. Today, we are going to discuss the second tip, Promoting Across Channels. In order… more

A couple of weeks ago, we wrote a blog post about the Top 5 tips for Amplifying the Power of Your Customer Advocates. The first tip is “Make Referring Easy” – this is one of the most critical elements of any Consumer-to-Consumer (C2C) social marketing program, providing the right sharing tools to make it easy… more

Social referral programs are end-to-end marketing programs that enable brands to reach out to highly-engaged, loyal customers and turn them into “social advocates” – who, in turn, refer the brands and products or services they sell to their friends and social communities. If brands can properly harness the power of social referrals programs, they can… more

It’s hard to find a marketing blog or site that isn’t highlighting how to build a presence on Facebook, Twitter, and now Google+ (whose insanely fast ascent is a fascinating case study in itself), and with good reason: these platforms constitute hundreds of millions of global users. It’s only reasonable that brands want – and… more

This piece is by Elena Patra, mistress of all things social and product at Extole. Elena has been happily married – for a while. Congratulations: you’ve taken the plunge and made a commitment. The challenge is no longer whether you’ll get the next date, but rather, how will you keep those dates interesting? Businesses, too,… more