In a blog post by Brian Solis last week, The 6 Pillars of Social Commerce: Understanding the Psychology of Engagement, he outlined the science behind social, stating, “the value of social media comes down to people, relationships, and the meaningful actions between them.” Solis noted that these actions, or interactions, are based on psychology and… more

The popular Social Media Revolution video chronicles the effect that social is having across society. Among other things, the latest notes that social media has overtaken pornography as the most popular activity on the web. But if some of the most popular activities on social media include photo sharing and checking in, how do businesses benefit?… more

Last week we looked at how one of our clients, SendGrid, drove significant acquisitions and conversions using the power of its existing customers. A key finding was our considerable success among bloggers, who yield considerable influence in the B2B marketing mix. Despite their effectiveness, however, blogs tend to be neglected by social marketers. An analysis… more

As marketers allocate more dollars to social, they are raising the bar for what they want from these investments. We’ve already noted here how a growing number of executives are moving towards ROI-driven success metrics for their social marketing budgets. As they should be. So what’s the next step in increasing their social ROI? As… more

Despite continuing debate regarding what kinds of metrics make the most sense for social, marketers are increasing their Facebook spend. The objective driving much of this spend is to increase Facebook Likes. But what’s the real return on these investments? Why is getting Facebook Likes so important? Enter news from TBG Digital, which provides an… more