Most of us know Facebook as the world’s largest social network, with over 750 million users and a valuation of $50 billion. So the business world had some good fun this week when a video of CEO Mark Zuckerberg posted this week. The clip showed the young CEO celebrating when Facebook reached the lofty milestone… more

Foursquare, the leader in location-based mobile check-in services, now boasts over 10 million global users. For the past few years, it’s built its business on local advertising and charging big brands such as Starbucks and MTV fees to customize brand pages. Despite getting roughly 3,000 brands to sign up, Foursquare last week announced it was… more

We started discussing the Facebook Like Land Grab last month. This week’s AllFacebook Expo got us going a bit more on it. And today’s AllFacebook …digital version….features our CRO Greg Brown’s own thoughts on the phenomenon. What are you doing to position your brand for the Like Land Grab?

As marketers allocate more dollars to social, they are raising the bar for what they want from these investments. We’ve already noted here how a growing number of executives are moving towards ROI-driven success metrics for their social marketing budgets. As they should be. So what’s the next step in increasing their social ROI? As… more

This week Facebook added yet another way friends can make recommendations in its Places application. Now Facebook users can go beyond the check-in (itself an implicit endorsement of a venue) to explicitly recommend a place in one click. Facebook is clearly aware of the power that friends have on retail; the deal it did last… more