WOMMA, the Word of Mouth Marketing Association, holds its annual Summit every year in November in Las Vegas. Each year, the Summit recaps the WOM marketing trends of the past year and forecasts where WOM will go in the year to come. Social media thought-leaders, brands, agencies and service providers all converge to discuss the… more

Blog posts and webinars are proliferating about the distinctions between paid, earned and owned media. Some are calling it the “new PEO model”; an interesting twist came from one self-proclaimed earned media provider who offered a $5 iTunes cards to people completing its survey about PEO (begging the question as to whether the survey results… more

As marketers allocate more dollars to social, they are raising the bar for what they want from these investments. We’ve already noted here how a growing number of executives are moving towards ROI-driven success metrics for their social marketing budgets. As they should be. So what’s the next step in increasing their social ROI? As… more

Despite continuing debate regarding what kinds of metrics make the most sense for social, marketers are increasing their Facebook spend. The objective driving much of this spend is to increase Facebook Likes. But what’s the real return on these investments? Why is getting Facebook Likes so important? Enter news from TBG Digital, which provides an… more

Last week you got a glimpse our iPad2 giveaway as one example of how our referral programs work.  Our clients, of course, always demonstrate our value best. Shutterfly snaps up customers Shutterfly, the industry-leading photo publishing site, has a large cadre of excited customers and yet knew it could do more with them to acquire… more