“For every person who entered the sweepstakes after seeing a promotional message from the brand, over 3 more people participated based on earned media recommendations. And paid media amplified this earned media to drive even more participation.”
Recent Activity
Children’s Retailer Turbocharges Awareness with Back to School Facebook Promotion
Challenge:
- Driving awareness and fan engagement around Back to School
- Running a more engaging promotion than the typical Facebook Sweepstakes, reaching beyond its fan-base of 350,000 to engage the friends of its fans
- Capturing marketing opt-ins to build out its marketing list
- Taking advantage of the latest capabilities of Facebook’s Open Graph
Solution:
- Launced an Extole Social Promotion, The Back to School Instant Win Sweepstakes, which allowed consumers to enter daily to win a $100 gift card
- To foster additional sharing, if a participant didn’t win, they could refer a friend via Facebook or Twitter and, if the friend won, they won as well
- Participation required name, email and a marketing opt-in
- The Retailer purchased custom Sponsored Stories of “entered a sweepstakes” stories to boost visibility of the story and participation
Results:
- Nearly 28,000 unique entrants (average of 3.9 entries per participant)
- 14 million impressions
- 107,000 organic Open Graph stories which was broadcast to the Timeline, News Feed and Ticker
- Paid media amplification via custom Sponsored Stories
About Children’s Retailer
Leading Children’s Retailer
with in-store, online and
catalog sales
Industry
Retail, Children’s
Solution
Social Promotions
