“Our program with Extole delivered a 16% conversion to purchase rate as compared to the industry average of 2.9%. The value of social referrals has been proven to us and is now a core part of our business.”
—Dave Giacomini President and CEO
Recent Activity
Folica Drives Conversion Rates and Sales Using Social Referrals
Challenge:
- Knew from reading product reviews on its site that new customers often purchased because of recommendations from their friends
- Needed a social referral solution to help them track, manage and monitor referrals from its loyal customer advocates
Solution:
- Launched an Extole Social Referral program to drive referrals from Folica’s current advocates
- Offered $10 to the referrer and $10 to the friend; Incentivized sharing via Facebook, Twitter, Email and personal URLs
- Generated excitement around the program by promoting it via emails to its 850,000 subscribers
Results: after 30 days
- Identified over 6,000 brand advocates
- Averaged 4 shares per advocate
- Generated 21,000+ social shares via Facebook, Twitter and Email
- Drove 93% email open rate and 16% conversion rate
About Folica
Folica is an online retailer of hair care and hair styling tools. Folica.com is #265 in Internet Retailer's Top 500 Guide.
Industry
Retail, Health and Beauty
Solution
Social Referrals
