E-tail proving popular with older generation

February 3, 2011

Blake Hayward, Co-founder of Extole, a company that provides refer-a-friend services via Facebook and rewards customers who recommend retailers to online friends, last week told Retail Gazette of social networking’s great potential.

He said that social commerce is becoming more influential than PR and traditional advertising because comments from friends are much more effective than reviews by faceless commentators.

Read full article at Retail Gazette