How to Turn a Brand’s Best Customer into a Viral Advocate

Confronted with the need to try and market their products and reach new customers in this radically new media landscape, it’s easy for businesses to feel overwhelmed. Extole is one San Francisco startup that focuses on this problem.  The company specializes in social marketing to help companies convert their best customers into a voluntary, viral, virtual sales force. “Our mission,” says Extole’s Angela Bandlow, “is to help brands harness the power of word-of-mouth marketing over social networks.” READ MORE