According to 80 percent of consumers, the positive experiences a brand offers are just as important as its products and services. So, if you’re not
Glossier’s marketing is a digital-first word-of-mouth approach to skin care and beauty products. They’ve transformed into one of the most successful D2C beauty brands in the cosmetics industry today.
Today, marketing teams have to be thrifty. They have to find creative ways to “do more with less”— in other words, to get the most
A robust referral program strategy is pivotal for sustained growth and customer engagement. It taps into the influential force of satisfied customers advocating for your
Originality is overrated. Just as countless hit songs remix elements from other artists and celebrated chefs fuse flavors from existing cuisines, your referral program can
