When you think of a referral program, chances are you picture customers referring their friends or colleagues. But there’s another powerful engine of growth hiding
Glossier’s marketing is a digital-first word-of-mouth approach to skin care and beauty products. They’ve transformed into one of the most successful D2C beauty brands in the cosmetics industry today.
According to 80 percent of consumers, the positive experiences a brand offers are just as important as its products and services. So, if you’re not
