Referral Program Optimization: 5 Reasons to Track User Profiles like a Bloodhound
Some brands treat their referral program like a Wild West bounty—as if they can just put up a sign reading, “Wanted: New Customers,” offer a
August 18, 2016
Some brands treat their referral program like a Wild West bounty—as if they can just put up a sign reading, “Wanted: New Customers,” offer a
Successful companies are already using NPS to sniff out the customers most likely to refer friends. Here’s how they’re doing it, and how you can go a step further and use NPS data to make your referral program more effective.
Neither celebrities nor influencers can foster personal connections with your brand like a friend or family member. That’s why a referral is the pinnacle of personalized, genuine marketing.
It’s easy to confuse referral and affiliate— both drive new customers to you through a separate third party. But while affiliate is motivated by a predetermined financial arrangement, referral leans on personal relationships between friends and families to build increased engagement with a brand.
People often think that referral programs give money away for free, and push customer acquisition costs higher—but this couldn’t be further from the truth.
Amazon’s referral program, previously only to be found buried deep inside settings, is now being presented as an ad to Amazon shoppers inside of the mobile app, encouraging them to refer their friends.
They’re they go again. Amazon has now kicked your marketing plan square in the teeth. Remember today.
When you want more customers in your loyalty program, how do you get them? Create bonus incentives for joining? In-store and point-of-sale initiatives?
20% of your advocates drive 80% of your referrals. Keep those high performers engaged and referring with targeted campaigns that offer special rewards just for them.
