In referral marketing your top everyday advocates have the biggest impact on revenue. Here’s how to easily identify and some ideas for targeted campaigns that drive results.

Extole CEO, Matt Roche, recently wrote on CMO.com about the Rise of Challenger Brands and their willingness to adopt creative marketing tactics to fuel their

Word-of-mouth (WOM) marketing has become cool again with marketers looking to improve acquisition rates. But many of those same marketers still look skeptically at using