WOM Marketing: A Guide to Harnessing Word of Mouth
Brands that understand the underlying dynamics of WOM are creating armies of advocates and mountains of revenue in the process.
May 30, 2020
Brands that understand the underlying dynamics of WOM are creating armies of advocates and mountains of revenue in the process.
Utilize these key takeaways in your referral emails to create a program that’s both desirable and easy for customers to participate in.
Don’t blow up your ecommerce referral program just yet. Experiment with different approaches to find the one that gets you more customer engagement. Depending on what matters to your customers—recognition or deep discounts—adjust your program accordingly.
The power of Word-of-Mouth promotion is no stranger to the world of marketing.
Take a closer look at how to design referral emails that get readers to click and take action.
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