There’s a lot of innovation happening in machine learning and artificial intelligence. In retail and eCommerce, machine learning created a new frontier in product recommendations.
Every football fan remembers the over-the-top onslaught of commercials from DraftKings and FanDuel during the 2015 NFL season. With every break in the game, someone
Neither celebrities nor influencers can foster personal connections with your brand like a friend or family member. That’s why a referral is the pinnacle of personalized, genuine marketing.
Referral is the most personal kind of marketing because it taps into the word of mouth recommendations people make to each other every day. Here are three ways companies have used referral to advance their unique brands.
It’s easy to confuse referral and affiliate— both drive new customers to you through a separate third party. But while affiliate is motivated by a predetermined financial arrangement, referral leans on personal relationships between friends and families to build increased engagement with a brand.
While marketers understand the power of referral, many are stumped when it comes to using it effectively.
At around 80 million strong, Millennials are now the largest generation in American history, and they hold over $200 billion in combined spending power.
Rather than thinking about the people involved in referral, you need to be thinking about the critical moments when those referrals happen.
Feel confident knowing that even the tiniest of improvements to your referral funnel will rebound through all of your customer acquisition.
