WOM Marketing: A Guide to Harnessing Word of Mouth
Brands that understand the underlying dynamics of WOM are creating armies of advocates and mountains of revenue in the process.
May 30, 2020
Brands that understand the underlying dynamics of WOM are creating armies of advocates and mountains of revenue in the process.
Utilize these key takeaways in your referral emails to create a program that’s both desirable and easy for customers to participate in.
Don’t blow up your ecommerce referral program just yet. Experiment with different approaches to find the one that gets you more customer engagement. Depending on what matters to your customers—recognition or deep discounts—adjust your program accordingly.
This post focuses on customers in the last three stages of the customer journey: purchase, retention, and advocacy. These are customers who’ve purchased something, experienced value, and are the most likely to share referral links within their networks.
If content is king, then video is its hype man. Video takes what makes content successful-targeting and relevance-condenses it into a bite-sized format, and gets audiences more excited and primed for action.
People are more willing to accept referrals from their friends and family compared to just listening to what brands have to say. Brands can leverage this to create more impactful referral programs.
When done right, referral programs have been shown to result in 16% higher sales from referred customers. To ensure that you don’t miss out on the benefits of a strong, well structure program, here are four mistakes to avoid when you create your referral program.
Social referral programs are end-to-end marketing programs that enable brands to reach out to highly-engaged, loyal customers and turn them into “social advocates.”
