Events / Customer-Led Growth
Welcome to the Customer-led Growth Summit
Marketing leaders share real-world expertise on Customer-led Growth, LTV, CAC, optimization, and more.
On-Demand Videos
Customer-Led Growth Decoded
Defining Referral Quality
Fine-Tuning Your Referral Program
The Power of Testing
Stay informed with session summaries and CLG updates.
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Marketing Leaders in Customer-led Growth
“In any form of marketing, you always need to be data-driven, and you can never stand still. Referral, or CLG, is no different.”
“With a proper CLG program, you can reach exactly the right people with a highly tailored reachout – but you can do this in a systematic and structured way.”
“When you have a proper system in place, you can identify which referrals are quality, which aren’t – and how to reward the right people.”
“Getting a referral off the ground is table stakes for any B2C business. But keeping that referral program effective is an ongoing process of learning and evolving.”
Advanced Customer-led Growth Tactics
“The fact is, people buy from peope. And current customers encouraging new customers is the most reliable acquisition channel in history. CLG is about powering that channel in every way possible.”
Leveraging Happy Customers
“When people refer, when they talk about products that they love – they do it in their own language and voice. This means that every touchpoint can be unique.”
“There’s no better validation or salesperson than an existing happy customer. CLG is about using your existing customer base to drive growth. Get it right, and it’s far more efficient than blind ad spending.”
