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# Extole

Referral, Loyalty, and Offers Platform

## Sitemaps

- [XML Sitemap](https://www.extole.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [58 Referral Marketing Statistics That Every Enterprise Brand Should Know in 2026](https://www.extole.com/blog/58-referral-marketing-statistics-that-every-enterprise-brand-should-know-in-2026/) - These 58 referral marketing statistics prove the impact of referrals, rewards, and loyalty across industries, from retail to telecom to financial services.
- [The Ultimate Enterprise Referral Software Checklist: What to Look For in 2026](https://www.extole.com/blog/the-ultimate-enterprise-referral-software-checklist-what-to-look-for-in-2026/) - The key considerations for each industry when choosing the right enterprise referral software to launch and scale your referral and advocacy programs.
- [Extole Evolves Its Developer Platform for AI-Assisted Teams](https://www.extole.com/blog/extole-evolves-its-developer-platform-for-ai-assisted-teams/) - Extole's developer platform provides expanded APIs, a CLI, and AI-ready MCP - three connected surfaces for building and operating referral programs faster.
- [The Complete Guide to Referral Program Automation for Growth Teams](https://www.extole.com/blog/referral-program-automation/) - Referral program automation uses software to track, verify, and reward referrals without manual work, turning them into a scalable acquisition channel.
- [Top Loyalty Engine Software Compared for 2026](https://www.extole.com/blog/loyalty-engine-software/) - A loyalty engine is the backend technology powering customer rewards programs. Compare the top enterprise platforms for 2026 by features, APIs, and fit.
- [4 Direct-to-Consumer Clothing Brands Thriving Right Now](https://www.extole.com/blog/4-direct-sales-clothing-companies-thriving/) - There's no denying 2020 completely shook up consumer habits - and forced DTC brands to change the way they market to customers. Even though physical stores have reopened, we still face an economic dow…
- [Best Bank Referral Incentives: 15 Examples and How to Structure Yours](https://www.extole.com/blog/bank-referral-incentives/) - The best bank referral incentives typically range from $50 to $100 per account. See 15 real program examples and learn how to structure rewards that convert.
- [Best Agent-Ready Marketing Platforms: Expert Rankings for 2026](https://www.extole.com/blog/agent-ready-marketing-platforms/) - Agent-ready marketing platforms expose APIs and structured documentation so AI agents can configure and operate programs autonomously. Compare 7 top platforms.
- [50 Referral Marketing Statistics You Need to Know in 2026](https://www.extole.com/blog/referral-stats-to-know-in-2026/) - Referral stats show referred customers convert 4x better, retain 37% longer, and have 16% higher lifetime value. See 50 data-backed benchmarks for 2026.
- [Introducing: The Extole MCP for Developers, Marketers, and AI Agents](https://www.extole.com/blog/introducing-the-extole-mcp-for-developers-marketers-and-ai-agents/) - Harness the power of AI for offer management—see how Extole MCP helps teams operate, inspect, and update programs efficiently and securely.
- [Offering the Perfect Referral Incentive: What Actually Drives Customer Referrals](https://www.extole.com/blog/offering-the-perfect-referral-incentive/) - Choose the best referral incentive to boost engagement and maximize growth. Learn what works, what mistakes to avoid, and how to automate incentive programs.
- [Top 10 Referral Program Examples in Financial Services Today](https://www.extole.com/blog/finserv-referral-program-examples/) - Explore real-world finserv referral program examples from Robinhood, Coinbase, and Chime, unlocking strategies to drive growth and cut user acquisition costs.
- [How to Build a Native App Referral Program That Converts](https://www.extole.com/blog/native-app-referral-program/) - A native app referral program is a system built into a mobile app that incentivizes users to share it with friends. Learn how to build one that converts.
- [10 Mobile Referral Program Examples That Drive Growth](https://www.extole.com/blog/34-great-mobile-referral-program-examples/) - A referral marketing strategy must deliver a stellar experience across all devices. Here are some mobile referral program examples to inspire you.
- [How to Design Your Mobile App for Referral (Part 2)](https://www.extole.com/blog/design-your-mobile-app-for-referral-2/) - According to a Google & Ipsos Media survey, 52% of people discover new apps through word-of-mouth. When a friend sends an app, we’re more likely to download.
- [4 Reasons Your Referral Program Doesn’t Work](https://www.extole.com/blog/4-reasons-your-referral-program-doesnt-work/) - When done right, referral programs have been shown to result in 16% higher sales from referred customers. To ensure that you don't miss out on the benefits of a strong, well structure program, here are four mistakes to avoid when you create your referral program.
- [10 Alternatives to NPS to Help You Better Understand Customer Behaviors](https://www.extole.com/blog/alternatives-to-nps-to-help-you-better-understand-customer-behaviors/) - NPS alternatives like CES, CSAT, LTV, and Customer Health Score track what customers actually do rather than what they say. Compare 10 behavior-based metrics.
- [The Top-Rated Word of Mouth Marketing Platforms for 2026](https://www.extole.com/blog/the-top-rated-word-of-mouth-marketing-platforms-for-2026/) - Word of mouth marketing platforms help brands create and scale referral programs that turn customers into advocates. Compare top-rated WOM platforms for 2026.
- [Why Referral Marketing Works: 8 Benefits for Business Growth](https://www.extole.com/blog/why-referral-marketing-works-8-benefits-for-business-growth/) - Referral marketing benefits include lower CAC, higher customer lifetime value, and stronger loyalty. Learn 8 proven advantages that drive business growth.
- [Brand Advocacy: How to Identify, Activate, and Reward Your Best Customers](https://www.extole.com/blog/brand-advocacy-2/) - Brand advocacy is the organic promotion of a company by people who genuinely believe in it. Learn how to identify, activate, and reward your best advocates.
- [15 Winning Ecommerce Referral Strategies That Drive Revenue in 2026](https://www.extole.com/blog/ecommerce-referral-strategies/) - Ecommerce referral strategies that drive measurable revenue. 15 tactics covering reward structures, program placement, fraud prevention, and optimization.
- [10 NPS Alternatives That Actually Measure Customer Loyalty](https://www.extole.com/blog/nps-alternatives-to-measure-loyalty/) - NPS alternatives to measure loyalty: CLV, CSAT, CES, referral rate, retention rate, and 5 more metrics that track what customers actually do, not what they say.
- [How to Segment Your Audience for Better Targeted Offer Performance](https://www.extole.com/blog/targeted-offers/) - Targeted offers are personalized promotions sent to specific customer segments rather than the general public. Learn how segmentation drives better results.
- [Brand Advocacy Explained: 9 Strategies to Turn Customers Into Advocates](https://www.extole.com/blog/brand-advocacy/) - Brand advocacy is the organic promotion of a business by satisfied customers, employees, or partners. Learn 9 strategies to turn loyal customers into advocates.
- [Referral Program Ideas: Power Growth in Summer 2026 With a "Reward Burst"](https://www.extole.com/blog/referral-program-ideas-summer-reward-burst/) - Learn why limited-time “reward bursts” are one of the best referral program ideas to leverage this summer to increase referral program participation.
- [19 Social Marketing Campaigns and Examples to Learn From](https://www.extole.com/blog/36-social-marketing-examples-that-really-paid-off/) - The most iconic social marketing campaigns from popular brands in the last decade. These viral marketing strategies spread like wildfire—here's how.
- [How to Track Referrals and Measure What Actually Works](https://www.extole.com/blog/referral-tracking-how-it-works/) - Discover how referral tracking helps businesses automate reward delivery, reduce fraud, and maximize referral program ROI through valuable audience insights.
- [14 Social Marketing Campaign Examples Every Marketer Should Study](https://www.extole.com/blog/social-marketing-campaign-examples/) - Learn from top social marketing campaign examples, such as Coca-Cola's personalized bottles and Apple's user-generated content, to craft your own strategy.
- [How to Launch a Brand Ambassador Program That Works](https://www.extole.com/blog/brand-ambassador-program/) - A brand ambassador program turns loyal customers into advocates through rewards and recognition. Learn how to launch, manage, and scale yours in six steps.
- [Best Offer Management Platforms for 2026](https://www.extole.com/blog/offer-management-platforms/) - Offer management platforms centralize promotion creation, distribution, and tracking in one place. Compare the 6 best options for enterprise brands in 2026.
- [The Top 14 Referral Platforms with Advanced Integration Features](https://www.extole.com/blog/referral-software-integrations/) - Referral software integrations connect your referral platform with CRMs, ecommerce, and marketing tools. Compare 14 platforms ranked by integration depth.
- [Best Retail Referral Software: The Top 15 Platforms Compared for 2026](https://www.extole.com/blog/retail-referral-software/) - Compare the best retail referral software, highlighting features, integrations, and pricing to help you pick the perfect solution.
- [25 Personalized Referral Incentive Ideas That Drive Customer Growth in 2026](https://www.extole.com/blog/25-personalized-referral-incentive-ideas-that-drive-customer-growth-in-2026/) - Discover 25 innovative referral incentive ideas to boost customer growth in 2026. Personalize rewards and optimize your referral program for maximum impact.
- [How Offer Management Platforms Drive Subscription Growth for Telecoms and ISPs](https://www.extole.com/blog/how-offer-management-platforms-drive-telecom-growth/) - Discover how offer management platforms tailored for telecom can boost customer engagement, reduce churn, and fuel subscriber growth.
- [A Guide to e-Commerce Referrals for Shopify Retailers](https://www.extole.com/blog/guide-to-e-commerce-referrals-for-shopify-retailers/) - Discover how Shopify brands can maximize e-commerce referrals with enterprise software that integrates with Shopify to automate rewards and track across channels.
- [A Guide to Incentive Management Software for Banks and Credit Unions](https://www.extole.com/blog/a-guide-to-incentive-management-software-for-banks-and-credit-unions/) - Explore key considerations for choosing incentive management software in financial services, including compliance, fraud prevention, and seamless integrations.
- [Security and Fraud Prevention: What to Demand from an Enterprise Referral Platform](https://www.extole.com/blog/security-and-fraud-prevention-what-to-demand-from-an-enterprise-referral-platform/) - The key fraud prevention mechanisms to look for in an enterprise referral solution and how they work to protect your referral program from bad actors.
- [Case Study: The Sculpt Society Finds The Right Fit for Premium Fitness Referrals](https://www.extole.com/blog/case-study-the-sculpt-society-finds-the-right-fit-for-premium-fitness-referrals/) - Discover how The Sculpt Society built a premium fitness referral strategy with intentional rewards, precise targeting, and member-first messaging.
- [Now Live! 10 Game-Changing Referral Marketing Plays to Try in 2026](https://www.extole.com/blog/now-live-10-game-changing-referral-marketing-plays-to-try-in-2026/) - Introducing: The 2026 Referral Marketing Playbook Modern marketing has a trust problem. Customers are more selective, paid media is more expensive than ever, and attention is increasingly hard to earn. Yet one channel continues to outperform: referral marketing driven by authentic human connection. That’s why we’re excited to announce the launch of the 2026 Referral
- [The Complete Q2 Referral Program Marketing Playbook for Credit Unions and Banks](https://www.extole.com/blog/the-complete-q2-digital-banking-referral-program-playbook/) - Build automated promotional channels for your digital banking referral program by integrating your Q2 mobile platform with Extole's referral marketing tools.
- [Introducing Reward Bank: Collectible Rewards That Inspire Action](https://www.extole.com/blog/introducing-reward-bank-collectible-rewards/) - Reward multiple steps of the customer referral journey. Give customers a better reward experience. We’re excited to announce Reward Bank, the newest addition to the Extole platform. It is built to help brands create better referral experiences, provide more refer-and-earn opportunities, and drive more engagement across the referral journey. With Reward Bank, customers can earn,
- [How to Combine Referral Marketing with Other Tactics for More Impactful Outreach](https://www.extole.com/blog/how-to-combine-referral-marketing-with-other-tactics-for-more-impactful-outreach/) - Besides standard advertising there are other approaches companies can take to attract and retain customers. These strategies are easy to implement and address problems brought on by advertising.
- [Advanced Customer-led Growth: Insights from Extole’s CEO Matt Roche](https://www.extole.com/blog/advanced-customer-led-growth-insights-from-extoles-ceo-matt-roche/) - In the fifth session of the Customer-led Growth Summit, Matt Roche, CEO of Extole, shared insights on the evolving landscape of customer acquisition and retention. Let’s explore the key takeaways from Matt’s discussion on Customer-led Growth’s potential to revolutionize how businesses approach marketing and customer relationships. https://vimeo.com/1003991993 The Shift to Customer-led Growth Matt began by
- [3 Reasons to Get Customers Now with Referral & Introduce Loyalty Later](https://www.extole.com/blog/3-reasons-referral-now-loyalty-later/) - If you're a marketing leader in, say, a retail business, you might think that a customer loyalty program is the best way to build up a pool of repeat buyers.
- [How to Amplify Retention Marketing with Referrals](https://www.extole.com/blog/marketing-retention/) - Learn about the importance of retention marketing and discover three strategies to help you boost customer retention, including referrals.
- [4 Ways to Turn Occasional Customers into Loyal Followers](https://www.extole.com/blog/4-ways-to-turn-occasional-customers-into-loyal-followers/) - Explore some of the best tactics for using referral programs in retail and how some brands take advantage of them.
- [Customer Acquisition Strategy: Rewards to Offer at Every Step of the Customer Journey](https://www.extole.com/blog/customer-acquisition-strategy-best-rewards/) - Boost your customer acquisition strategy by offering compelling rewards at every stage of the customer journey, from awareness to conversion to advocacy.
- [3 Ideas to Take Your Financial Services Loyalty Program to the Next Level](https://www.extole.com/blog/financial-services-loyalty-programs/) - Enhance your financial services loyalty program and stand out in a competitive market with our top strategies.
- [4 Ways to Boost Loyalty Programs with Refer-a-Friend](https://www.extole.com/blog/4-ways-to-boost-loyalty-programs-with-refer-a-friend/) - Four ways to turn your loyalty program into an advocacy machine that refills the top of your funnel.
- [Launch Faster With Extole’s Industry-Specific Referral Program Flows for Retailers and Credit Unions](https://www.extole.com/blog/launch-faster-with-extoles-industry-specific-referral-program-flows-for-retailers-and-credit-unions/) - Launch referral programs 75% faster with Extole's industry-specific templates for credit unions and retailers that cut complexity and boost growth.
- [The 33 Best Referral Program Examples of 2025 in Every Industry](https://www.extole.com/blog/the-33-best-referral-program-examples-of-2025-in-every-industry/) - Get inspired by top referral program examples of 2025, featuring standout programs from leading retail, telecom, fintech, and travel brands.
- [How a Better Fintech Customer Journey Can Help You Win Against Big Banks](https://www.extole.com/blog/how-a-better-fintech-customer-journey-can-help-you-win-against-big-banks/) - Big banks have scale, but you have experience. Build a fintech customer journey that’s streamlined, rewarding, and built for loyalty.
- [9 Creative Telecom Referral Program Examples to Inspire You](https://www.extole.com/blog/9-creative-telecom-referral-program-examples-to-inspire-you/) - Telecom referral program examples from top companies, including T-Mobile, Verizon, Mint Mobile, and others. See the tactics driving growth for industry leaders.
- [21 Best Referral Programs and What they Can Teach Us](https://www.extole.com/blog/epic-list-of-70-best-referral-programs-for-2022/) - A list of the best referral programs in 2024, and tips on how to emulate them.
- [How Warby Parker's Marketing Strategy Fueled Its $6.8 Billion Valuation](https://www.extole.com/blog/how-warby-parkers-marketing-strategy-fueled-its-6-8-billion-valuation/) - Learn Warby Parker’s marketing strategy: social good, community building, email, and mobile apps that turned eyewear into a movement.
- [7 Holiday Referral Marketing Examples To Inspire You for BFCM](https://www.extole.com/blog/7-holiday-referral-marketing-examples-to-inspire-you/) - These creative referral marketing examples from top brands will help you win BFCM and keep your customers coming back even after the sales are over.
- [Peloton’s Social Media Strategy: How a Community-first Approach Led to Massive Growth](https://www.extole.com/blog/pelotons-social-media-strategy-how-a-community-first-approach-led-to-massive-growth/) - Peloton's connected fitness experience shot to success during the early days of the pandemic, then tripped, losing around 34% of its stock value by the end of 2021. Despite this uneven start, one metric has stayed steady: Peloton's customer retention. At the end of pandemic lockdowns in February 2022, Peloton had kept 92% of its
- [15 Referral Marketing Statistics You Need to Know in 2025](https://www.extole.com/blog/15-referral-marketing-statistics-you-need-to-know/) - Referral statistics that show why referral marketing is a more effective, lower-cost growth strategy than paid ads.
- [Credit Union Marketing: How to Reach Gen Z With Your Referral Program](https://www.extole.com/blog/credit-union-marketing-reach-gen-z/) - Reach Gen Z with creative credit union marketing ideas. Discover how Extole helps credit unions capture younger members through referral & influencer programs.
- [Introducing Flow Builder: Smarter, Faster Referral Programs](https://www.extole.com/blog/introducing-flow-builder-smarter-faster-referral-programs/) - Flow Builder makes referral programs faster and easier to launch. Design, manage, and scale campaigns with clarity, speed, and confidence.
- [How HelloFresh’s Marketing Strategy Made Them the Top U.S. Meal Kit](https://www.extole.com/blog/how-hellofresh-marketing-strategy-made-them-the-top-us-meal-kit/) - How HelloFresh went from an unknown company to America's number one meal kit with their innovative customer-led marketing strategy.
- [How 'Blitzkrieg' Marketing Turned HelloFresh Into The US's Leading D2C Mealkit Company](https://www.extole.com/blog/how-blitzkrieg-marketing-turned-hellofresh-into-the-leading-d2c-mealkit-company/) - D2C marketers can still learn a lot from HelloFresh’s rise to glory: the importance of tracking and analytics and the power of influencers both big and small.
- [Referral Program Optimization: 5 Reasons to Track User Profiles like a Bloodhound](https://www.extole.com/blog/referral-program-optimization-5-reasons-to-track-user-profiles/) - Some brands treat their referral program like a Wild West bounty—they put up a sign “Wanted: New Customers,” offer a reward, & let someone else bring in sales.
- [5 Powerful Examples of Referral Programs in Fintech Marketing](https://www.extole.com/blog/5-powerful-examples-of-referral-programs-in-fintech-marketing/) - Fintech brands use referrals for cost-effective, scalable growth. Discover 5 real examples of referral programs that boosted customer acquisition and retention.
- [Essential Referral Emails: The Friend Reminder Email](https://www.extole.com/blog/essential-referral-emails-part-4-the-friend-reminder-email/) - This is the fourth part in the Essentials Referral Email blog series. Here we'll talk about the next email type in the journey from sharing to conversion.
- [Glossier Marketing and The Value of Customer-Led Growth](https://www.extole.com/blog/glossier-marketing-how-the-beauty-brand-used-word-of-mouth-to-shake-up-the-industry/) - Discover how Glossier's customer-led marketing strategy leverages social media and fan feedback to drive product development and brand loyalty.
- [3 Ways to Make the Most of Your Best Advocates](https://www.extole.com/blog/3-ways-to-make-the-most-of-your-best-advocates/) - In referral marketing your top everyday advocates have the biggest revenue impact. Here's how to easily find them, and how to drive even more sharing once you do.
- [Extole Expands Leadership Team](https://www.extole.com/blog/extole-expands-leadership-team/) - Extole welcomes technology veterans Mark Cyster and Lee Bierman to help lead the refer-a-friend software platform company.
- [Small Retailers Rise to the Top](https://www.extole.com/blog/small-retailers-rise-to-the-top/) - Several small challenger brands rose to the top of the IR 2014 Social Media 500 list because of their creative marketing tactics.
- [Watch the Replay of BodyMedia and Extole’s Webinar](https://www.extole.com/blog/watch-the-replay-of-bodymedia-and-extoles-webinar/) - Watch to learn how BodyMedia uses refer-a-friend to acquire 16% of its new customers.
- [Referral Marketing Customers Significantly More Valuable & Loyal: AMA Study](https://www.extole.com/blog/referral-marketing-customers-significantly-more-valuable-loyal-ama-study/) - A recent long-term study from Wharton & the AMA confirm: referred customers are more valuable, more loyal, and spend more.
- [Interview: Q & A With Kyler Blue, Extole’s Summer Intern](https://www.extole.com/blog/interview-q-a-with-kyler-blue-extoles-summer-intern/) - Get to know Kyler Blue, our summer intern behind some of our best viral videos.
- [Trinity Solar Energizes its Customers with an Extole-powered Referral Program](https://www.extole.com/blog/trinity-solar-energizes-its-customers-with-an-extole-powered-referral-program/) - Trinity Solar, the Northeast's leading solar energy systems installer, launches refer-a-friend to help acquire new customers. Learn why it's working.
- [Welcoming our New CEO, Matthew Roche, to the Extole Team](https://www.extole.com/blog/welcoming-our-new-ceo-matthew-roche-to-the-extole-team/) - Extole announces new CEO Matthew Roche, a seasoned entrepreneur with 15+ years in digital marketing software including Offermatica, BoltNet & Fort Point Partners.
- [3 Reasons to Use Gift Cards as a Referral Incentive to Improve Customer Loyalty](https://www.extole.com/blog/3-reasons-to-use-gift-cards-as-a-referral-incentive-to-improve-customer-loyalty/) - When it comes to referral incentives, gift cards are one of the most popular. There are three big reasons why brands love giving out gift cards rather than mere codes, and they have nothing to do with the plastic.
- [A-to-Z WOM, part 1: A Brief History of Word of Mouth Marketing](https://www.extole.com/blog/a-to-z-wom-part-1-a-brief-history-of-word-of-mouth-marketing/) - Here's how the Internet has supercharged word of mouth sharing and interaction among consumers.
- [A-to-Z WOM, part 3: Three Killer WOM Strategies That Changed the Game](https://www.extole.com/blog/a-to-z-wom-part-3-three-killer-wom-strategies-that-changed-the-game/) - We analyze a handful of WOMM campaigns, using proven tactics, and offer up some takeaways that can be applied to supercharge your company’s marketing.
- [5 Reasons Why P2P Marketing is the New Influencer Marketing Trend](https://www.extole.com/blog/5-reasons-why-p2p-marketing-is-the-new-influencer-marketing-trend/) - The development of influencer marketing is a bit like the evolution of a Pokémon. As a lowly Charmander becomes a powerful Charizard, his power increases. The same is true of the evolution of influencer marketing which now includes peer-to-peer (P2P) marketing. Since 2006, influencer marketing has evolved from "pay by the post" platforms into full-fledged
- [Want More Referrals? Here are 5 Places You Should Be Promoting Your Referral Program](https://www.extole.com/blog/want-more-referrals-here-are-5-places-you-should-be-promoting-your-referral-program/) - Want more referrals? Start by boosting your referral program visibility with these promotional placements designed to capture customer attention.
- [Member Engagement Is the New Growth: What Credit Unions Learned in Q2 2025](https://www.extole.com/blog/member-engagement-is-the-new-growth-what-credit-unions-learned-in-q2-2025/) - According to Q2 trends, credit unions are focusing more than ever on deepening member engagement. Here's how referral programs can help them get there for less.
- [Creative Referral Programs for Holiday Season Marketing: Why Drop-a-Hint is a Gamechanger](https://www.extole.com/blog/creative-referral-programs-for-holiday-season-marketing-why-drop-a-hint-is-a-gamechanger/) - Discover how drop-a-hint programs drive holiday growth by turning shoppers into advocates. Boost conversions with creative referral programs.
- [Maximize your Referral Program: Use Your Employees as a Growth Engine with On-The-Go Referrals](https://www.extole.com/blog/maximize-your-referral-program-use-your-employees-as-a-growth-engine-with-on-the-go-referrals/) - Discover how a referral program powered by employee ambassadors can help you increase customer engagement, trust, and high-converting referrals.
- [Referral Marketing vs. Paid Search: A $100M Case Study](https://www.extole.com/blog/referral-marketing-vs-paid-search-case-study/) - In one month, US Mobile replaced all its paid traffic with organic search and referral marketing. Here's how their results can help you break the paid ads cycle.
- [Marketing to Gen Z: Referral Best Practices](https://www.extole.com/blog/best-practices-marketing-to-gen-z/) - Discover referral program best practices that will turn your Gen Z customers into a growth engine—no fluff, just what works.
- [Finserv Customer Acquisition Strategies: Why Referral Marketing Wins in Uncertain Times](https://www.extole.com/blog/finserv-customer-acquisition-strategy/) - Why referral marketing wins as a customer acquisition strategy for banks and credit unions facing economic uncertainty.
- [How to Build eCommerce Loyalty with Customer Engagement Software](https://www.extole.com/blog/build-ecommerce-loyalty-with-customer-engagement-software/) - Discover how customer engagement software like Extole helps ecommerce brands retain more customers with behavior-driven rewards that build long-term loyalty.
- [Referral Marketing for Digital Banking: 12 Ways to Grow with Banno + Extole](https://www.extole.com/blog/referral-marketing-for-digital-banking-12-ways-to-grow-with-banno-extole/) - Financial Institutions Are Prioritizing Growth and Efficiency in 2025–2026 Jack Henry’s 2025 Strategy Benchmark study results are in, and it’s clear that top priorities are shifting for banks and credit unions. While accountholder growth is still a top performance metric, the financial and regulatory pressures the industry faces have pushed financial institutions to consider how
- [Referral Program Best Practices: Using In-App Marketing to Drive Participation](https://www.extole.com/blog/using-in-app-marketing-to-drive-participation/) - Dive into best practices and benefits of using push notifications, in-app notifications, pop-ups and product emails to encourage referral program participation.
- [7 Referral Program Tracking Metrics for Credit Unions and Banks](https://www.extole.com/blog/referral-program-tracking-metrics-for-credit-unions-and-banks/) - Learn the most important referral program tracking metrics your bank or credit union needs to measure to maximize customer lifetime value and longevity.
- [The Power of Personalization: 5 Tips for Designing a Unique Customer Journey for Referred Customers](https://www.extole.com/blog/5-tips-for-designing-a-unique-customer-journey-for-referred-customers/) - Referred customers are different from traditional ones. Learn 5 powerful ways to create a unique customer journey for referrals that maximizes conversions.
- [Lowering credit union acquisition costs through referrals](https://www.extole.com/blog/lowering-credit-union-acquisition-costs-through-referrals/) - In the final session of the Customer-led Growth Summit, Michelle Markham, Marketing Manager at SkyOne Federal Credit Union, shared valuable insights on leveraging referral programs to drive membership growth in the competitive financial services industry. Let’s dive into the key takeaways from her enlightening discussion. https://vimeo.com/995190606 The Challenge: Acquiring New Credit Union Members Michelle highlighted
- [Unleashing the Power of Referrals: Insights from Ollie’s Claudica Kenol](https://www.extole.com/blog/unleashing-the-power-of-referrals-insights-from-ollies-claudica-kenol/) - Learn how Ollie achieved higher conversion and retention through strategic referral testing. See why 70% discounts outperformed higher offers in this pet food success story.
- [Referral Marketing Lessons from FinTech: A Greenlight Case Study](https://www.extole.com/blog/referral-marketing-lessons-from-fintech-a-greenlight-case-study/) - Extole recently hosted a discussion with Juanfe Rios, Senior Product Manager at Greenlight, as part of the industry-first Customer-led Growth Summit. Throughout Greenlight's partnership with Extole, the company worked on numerous referral programs and campaigns leveraging Extole's referral platform. In this session, Juanfe explored the effectiveness of referral programs and looked at several examples from
- [How Wag! doubled activation rates with a referral marketing platform](https://www.extole.com/blog/how-wag-doubled-activation-rates-with-a-referral-marketing-platform/) - Learn how Wag! transformed their referral program by switching from in-house to Extole, achieving 2x activation rates and stronger fraud protection in their two-sided marketplace.
- [WOM Marketing: A Guide to Harnessing Word of Mouth](https://www.extole.com/blog/wom-marketing-a-guide-to-harnessing-word-of-mouth/) - Brands that understand the underlying dynamics of WOM are creating armies of advocates and mountains of revenue in the process.
- [Customer-Led Growth Decoded: Insights from Extole’s VP of Product](https://www.extole.com/blog/customer-led-growth-decoded-insights-from-extoles-vp-of-product/) - In the second session of the Customer-led Growth Summit, Kevin Zeisel, VP of Product at Extole, shared his experienced approach to Customer-led Growth, offering an alternative to traditional ad-based acquisition strategies and ideas for going beyond simple referrals. Here are the takeaways from Kevin’s session. The Power of Referral Programs At the core of customer-led
- [The Customer-led Growth Summit: Unlocking the Power of Your Customer Base](https://www.extole.com/blog/the-customer-led-growth-summit-unlocking-the-power-of-your-customer-base/) - In today’s rapidly evolving digital landscape, marketers seek innovative ways to build lasting customer relationships. The Customer-led Growth Summit is a groundbreaking series of talks designed to explore how to leverage your existing customer base to acquire new customers and members. What is Customer-led Growth? Customer-led Growth (CLG) is a marketing and sales model that
- [A World Without Advertising](https://www.extole.com/blog/a-world-without-advertising/) - "I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death." -Leo Burnett If he were alive, Leo Burnett, the American advertising giant responsible for household company characters including Tony the Tiger and Charlie the Tuna might have just seen
- [Affiliate Marketing vs. Referral Marketing: Which Is Right for You?](https://www.extole.com/blog/affiliate-marketing-vs-referral-marketing-which-is-right-for-you/) - Discover the key differences between affiliate vs. referral marketing and how referral marketing can drive sustainable growth with better customer connections.
- [4 Proven Steps to Build A Customer Referral Program](https://www.extole.com/blog/4-proven-steps-to-build-a-customer-referral-program/) - Discover the essentials of customer referral incentive programs, including benefits, best practices, and steps to boost referrals and drive customer-led growth.
- [6 Referral Email Examples to Boost Your Referral Program](https://www.extole.com/blog/6-referral-email-examples-to-boost-your-referral-program/) - Email can increase participation in your referral program. Here are 6 referral email examples to help drive engagement and sales.
- [Six Strategic Community Marketing Tips (With Examples)](https://www.extole.com/blog/six-strategic-community-marketing-tips-with-examples/) - According to 80 percent of consumers, the positive experiences a brand offers are just as important as its products and services. So, if you’re not offering value to consumers beyond mere transactions, you’ll have a hard time fostering long-term brand loyalty and attracting new customers. Community marketing is a great way to create experiences that
- [LTV Optimization: 5 Tactics to Help You Succeed](https://www.extole.com/blog/ltv-optimization/) - Learn about LTV optimization. Discover 5 tactics to retain customers and increase the average order value.
- [8 Referral Program Examples to Inspire Your Strategy](https://www.extole.com/blog/an-epic-list-of-50-referral-program-examples/) - To be the best, you have to learn from the best. Use these stellar referral program examples to take your marketing strategy to the next level.
- [5 Essential Tips to Implement Effective Customer-Led Marketing](https://www.extole.com/blog/how-to-implement-customer-led-marketing/) - Customer-led marketing is essential for customer-led growth, where businesses leverage existing customers to advocate for the business and expand reach.
- [Extole + CyberGRX: A Third-Party Risk Assessment of Our Platform](https://www.extole.com/blog/extole-cybergrx-a-third-party-risk-assessment-of-our-platform/) - It is impossible to assess data security without current and transparent insights into how your partners keep it safe. Extole is committed to earning your trust and demonstrating our commitment to security by providing these insights to our customers through our collaboration with CyberGRX. Extole customers now enjoy access to a free, independent, and third-party
- [What is Brand Advocacy? 5 Strategies to Gain Fierce Brand Advocates](https://www.extole.com/blog/what-is-brand-advocacy/) - Who are you more likely to take a recommendation from? A slick, professional marketing campaign, or your best friend with impeccable taste? Most consumers would pick the savvy friend, which is why recruiting and amplifying brand advocates plays a key role in many brands’ modern marketing strategies. These super-customers provide the kind of word-of-mouth marketing
- [How to Start a Brand Ambassador Program](https://www.extole.com/blog/how-to-start-a-brand-ambassador-program/) - Brand ambassador programs are low on costs, high on impact. Here’s how to start one for your company.
- [Bank Referral Programs That Drive Conversions and Increase Loyalty](https://www.extole.com/blog/8-bank-referral-programs-that-drive-conversions-and-increase-loyalty/) - The best bank eferral programs leverage the power of personal recommendations, empowering satisfied customers to become brand advocates.
- [3 Ways to Enhance Your Referral Emails for Maximum Engagement](https://www.extole.com/blog/the-best-referral-emails-are-ones-people-want-to-engage-with/) - Learn how to create more engaging referral emails to enhance conversions and social sharing.
- [Referral Tracking: A Guide](https://www.extole.com/blog/referral-tracking-a-guide/) - Learn how to set up referral tracking and collect data on the performance of your referral program. Discover the benefits of referral tracking software.
- [How to Optimize Facebook Referrals](https://www.extole.com/blog/how-to-nail-referrals-on-facebook/) - Refer-a-friend is so effective on Facebook. Learn how to use Facebook referral to drive new customers to your site.
- [4 Customer Acquisition Strategies to Lower CAC](https://www.extole.com/blog/customer-acquisition-strategy-lower-cac/) - Discover four customer acquisition strategies to reduce customer acquisition costs. Learn how to use referrals, content, and more to increase LTV.
- [5 Referral Marketing Tips That Drive Results](https://www.extole.com/blog/referral-marketing-tips/) - Feeling stuck with your referral marketing program? Here are five tried-and-true referral marketing tips proven to drive results.
- [Refer-a-Friend Programs:  Tips and Examples](https://www.extole.com/blog/4-refer-a-friend-program-tips-to-supercharge-your-brands-growth/) - Refer-a-friend programs, are tried-and-true ways to grow your business, boost word-of-mouth marketing and connect you with customers who support your brand.
- [5 Features Of An Effective Referral Program Strategy](https://www.extole.com/blog/build-a-winning-referral-program-strategy/) - Discover how to build a winning referral program marketing strategy and how to make it work for your business.
- [How To Increase Customer Lifetime Value (LTV)](https://www.extole.com/blog/increase-customer-lifetime-value-ltv/) - Learn what customer lifetime value (LTV) is, why it’s crucial for businesses, and how to increase customer lifetime value with proven strategies.
- [How to Use Referral Marketing Software as Part of Customer-led Growth](https://www.extole.com/blog/4-features-of-effective-referral-marketing-software-outside-of-growing-sales/) - Are you looking for the best referral marketing software? Discover what to look for in referral program software.
- [Refer-a-Friend Marketing Emails to Boost eCommerce Revenue](https://www.extole.com/blog/refer-a-friend-marketing-emails-to-boost-ecommerce-revenue/) - Victory in marketing doesn't happen when you sell something, but when you cultivate advocates for your brand. – Steve Knox, Former Proctor & Gamble Tremor CEO
- [6 Ways To Leverage Referral Insights To 10X Your Referral Programs](https://www.extole.com/blog/leverage-referral-insights-to-10x-your-referral-program/) - Discover 6 ways to harness the power of referral insights to drive the growth of your referral programs.
- [The 2024 Customer-Led Growth Handbook](https://www.extole.com/blog/customer-led-growth-handbook/) - Customer-led growth is more than just a marketing strategy; when done right, it becomes the guiding principle behind almost every business decision. Within a CLG framework, customer feedback seamlessly converts into actionable insights, fostering trust, loyalty, and partnership between you and your customers.
- [Extole Teams Up with Mastercard Loyalty](https://www.extole.com/blog/extole-teams-up-with-mastercard-loyalty-services/) - Integrated referral and loyalty programs enhance customer lifetime value In an era where building brand loyalty and reducing customer acquisition costs are paramount, Extole, a leader in customer-led growth, is teaming up with Mastercard Loyalty Services to unite its powerful refer-a-friend capabilities with Mastercard’s SessionM loyalty platform. This collaboration will give brands an innovative way
- [Supercharge Your Growth: How to Use Attentive and Extole to Increase LTV and Reduce CAC](https://www.extole.com/blog/supercharge-your-growth-with-attentive/) - Word-of-mouth has always been a powerful way to grow your business, but these days, it's more critical than ever. Consumers increasingly rely on recommendations from friends and family to make purchas…
- [Extole Recognized as Best & Brightest Company to Work For](https://www.extole.com/blog/extole-recognized-as-best-brightest-company-to-work-for/) - We are thrilled to share that Extole has been selected as one of the Bay Area's Best and Brightest Companies to Work For® in 2022!The Best and Brightest Companies to Work For® competition honors organ…
- [Referrals Cards: The Best Kept Secret for Great Word-of-Mouth](https://www.extole.com/blog/referrals-cards-the-best-kept-secret-for-great-word-of-mouth/) - Consumer needs are constantly changing, but one thing remains clear: your customers make major purchasing decisions based on recommendations from the people they trust.That's where referral cards come…
- [Hipcamp Increased Travel App Bookings 500% with Influencer Marketing](https://www.extole.com/blog/hipcamp-increased-travel-app-bookings-500-with-influencer-marketing/) - Today's American traveler isn't looking for an all-inclusive experience or a five-star resort. They're looking for a great campsite.About one in five Americans went camping in 2021, and 8.3 million of…
- [4 Tips To Boost Your Financial Services Marketing Strategy](https://www.extole.com/blog/marketing-of-financial-services/) - Marketing financial services have become increasingly difficult in this highly digital era. But with the right marketing approach, it’s not impossible.
- [How Brands Are Using SMS to Strengthen Customer Relationships](https://www.extole.com/blog/how-attentive-is-using-sms-to-strengthen-customer-relationships/) - As a leader in referral marketing, Extole is always looking for ways to provide the best possible solutions for their clients. That's why Extole has partnered with Attentive, the leader in conversatio…
- [A Conversation with Forrester on the Impact of Customer-Led Growth](https://www.extole.com/blog/a-conversation-with-forrester-on-the-impact-of-customer-led-growth/) - Extole’s CEO Matt Roche and Forrester’s VP Principal Analyst Mary Pilecki share customer-led growth insights and the impact it has on acquisition and retention programs.
- [5 Psychology Principles to Make Refer-a-Friend Irresistible](https://www.extole.com/blog/5-psychology-principles-of-refer-a-friend/) - While marketers understand the power of referral, many are stumped when it comes to using it effectively.
- [4 Tips to Supercharge Your Growth Marketing Tool](https://www.extole.com/blog/4-tips-to-supercharge-your-growth-marketing-tool/) - "Growth" is one of the biggest marketing buzzwords these days, with an endless array of ideas promising to make your brand go viral virtually overnight. Those ideas might get a lot of eyes on your brand, but they won't necessarily attract people who are likely to buy. Really, growth marketing is all about boosting brand
- [How Tinder's Marketing Strategy Led to 3 Billion Swipes in One Day](https://www.extole.com/blog/how-tinders-marketing-strategy-led-to-3-billion-swipes-in-one-day/) - Dating has taken a major hit since Covid-19 forced people indoors and physically apart. Over half of 18- to 39-year-olds say they have given up on love since the pandemic began. Despite this, dating apps are more popular than ever, with Gen Z and millennials eager to meet new people and form new connections. When it comes
- [How Bang Energy Drink Influencers Tap into Gen Z to Generate $300 Million in Sales](https://www.extole.com/blog/how-bang-energy-drink-influencers-tap-into-gen-z-to-generate-300-million-in-sales/) - In 2020, Bang Energy was the fastest-growing energy drink on the market, nearly edging out staples like Red Bull and Monster Energy. That same year, Bang Energy generated almost $300 million in sales while spending just $2,200 on traditional media. Since Bang Energy hit the market in 2012, they have led the charge in targeting
- [The Secrets of Grubhub's Successful Marketing Strategy](https://www.extole.com/blog/the-secrets-of-grubhubs-successful-marketing-strategy/) - Matt Maloney started Grubhub in 2004 with a simple grassroots goal: to connect hungry customers to restaurants. Fast forward nearly 20 years, and the company has over 33.8 million active users and a revenue stream of over $2 billion. Today, Grubhub is one of the top food ordering apps available - and it's competitive with
- [How Brooklinen Used Direct-to-Consumer Marketing to Build a Bedding Empire](https://www.extole.com/blog/how-brooklinen-used-direct-to-consumer-marketing-to-build-a-bedding-empire/) - Brooklinen's tagline as "the Internet's favorite sheets" rings more true than most taglines. From 2014 to 2019, the Brooklyn-based bed sheet company secured nearly $200 million in revenue. In case that wasn't impressive enough, today, the brand has over 300k Instagram followers and a booming TikTok account. View this post on Instagram A
- [5 Direct to Consumer Companies that Thrived in 2022... and How They Did It](https://www.extole.com/blog/5-direct-to-consumer-companies-that-thrived-in-2022-and-how-they-did-it/) - Despite the highest levels of inflation in over forty years, consumers in the U.S. continue to spend at a steady rate. But it’s not cars, homes, appliances, or large purchases they’re after — it’s direct-to-consumer retail. Smaller transactions — from tech gadgets to new clothes — made up most of the spending in the first
- [How to Gamify Referral with the “Scoreboard Email”](https://www.extole.com/blog/how-to-gamify-referral-with-the-scoreboard-email/) - Of all the different types of referral emails you send, scoreboard emails (https://www.extole.com/blog/refer-a-friend-marketing-emails-to-boost-ecommerce-revenue/) are perfect for gamification because they're meant to track stats. A potentially boring email can get an immediate boost with a few fun elements thrown in.
- [Why Referral Program Design is More Important to Advocate Behavior Than You Think](https://www.extole.com/blog/why-referral-program-design-is-more-important-to-advocate-behavior-than-you-think/) - Successful referral programs are ones that are optimized and undergo regular testing to make sure there's alignment between the structure and design of the reward.
- [Creating a Viral Referral Program is More Strategic than You Think](https://www.extole.com/blog/creating-a-viral-referral-program-is-more-strategic-than-you-think/) - Viral referral programs take more than a standard offer and crafty content. For a program to take off it needs strategic structure and design. Here are some examples of popular programs that do just that.
- [Omnichannel Referrals: Creating a Seamless User Experience](https://www.extole.com/blog/omnichannel-referrals-creating-a-seamless-user-experience/) - Referring customers across different platforms has to be a seamless experience in order for advocates to take part. Here are five examples of companies that use omnichannel referrals and what we've learned from them.
- [How to Track Your Referral Campaign With Your Sales and Marketing Goals](https://www.extole.com/blog/how-to-track-your-referral-campaign-with-your-sales-and-marketing-goals/) - Your marketing and sales efforts work together to boost the effectiveness of your referral program. The metrics you track your program with will tell you whether you're meeting your marketing and sales goals and if you need to make adjustments.
- [Existing Customers Just May Solve Your Influencer Marketing Challenges](https://www.extole.com/blog/your-existing-customers-are-the-solution-to-your-influencer-marketing-challenges/) - Whether you're launching a new product or trying to grow your brand more broadly, if you want to get as much exposure as possible, influencer marketing will get you there. But, there are some obstacles that you'll need to overcome! Existing customers can help.
- [Why P&G's $100M Cut in Digital Ads Didn't Matter and What Brands Can Do Instead](https://www.extole.com/blog/why-pgs-100m-cut-in-digital-ads-didnt-matter-and-what-brands-can-do-instead/) - There are large companies that have chosen to spend less on digital advertising and instead turn their attention to other options like referral marketing and loyalty programs. It's time to spend more time educating customers and showing them value.
- [How to Partner with an Influencer for Viral Referral Marketing](https://www.extole.com/blog/how-to-partner-with-an-influencer-for-viral-referral-marketing/) - Marketers can use influencer marketing in conjunction with their referral program to increase the program's reach and convert more referred friends to customers.
- [Cash, Gift Cards or Discounts: How to Offer a Reward That Will Attract More Referred Users](https://www.extole.com/blog/cash-gift-cards-or-discounts-how-to-offer-a-reward-that-will-attract-more-referred-users/) - With so many incentive variations available, how do you know which one's right for your referral program? Here's a closer look at the options available and how to decide on which one will result in the most customer engagement.
- [The Real Reason Your Customers Aren't Referring Their Friends And How to Fix It](https://www.extole.com/blog/the-real-reason-your-customers-arent-referring-their-friends-and-how-to-fix-it/) - The majority of your customer advocates want to share your referral program but only a fraction of them do. The goals you set for the program and how you align your program with these goals determine how many referred customers see your program.
- [5 Referral Marketing Success Stories Targeting Millennials](https://www.extole.com/blog/5-referral-marketing-success-stories-targeting-millennials/) - Millennials are a generation with tremendous spending power. By tailoring your referral program to cater to their specific needs you boost the chances of the programs reach and effectiveness.
- [Onboarding for Referred Users: How to Bridge the Gap](https://www.extole.com/blog/onboarding-for-referred-users-how-to-bridge-the-gap/) - To make sure referred customers use the incentive you've offered and experience the value your product offers, there needs to be a well-structured onboarding process. This ensures referred customers eventually become advocates.
- [3 Referral Program Ideas That Get Your Customers to Brag About You](https://www.extole.com/blog/3-referral-program-ideas-that-get-your-customers-to-brag-about-you/) - From photos to videos to posts and shares, consumers are sharing more online every day and Mark Zuckerberg predicts that every year, consumers will share twice as much as the year before.
- [How HQ engages 100,000s of users with a killer referral program](https://www.extole.com/blog/how-hq-engages-100000s-of-users-with-a-killer-referral-program/) - HQ has built a strong referral program that consistently attracts new users by creating a specialized niche for itself. With tactics like social proof and the fear of missing, HQ is able to showcase its uniqueness and stand out.
- [3 Little-Known Truths About Word-of-Mouth Promotion](https://www.extole.com/blog/3-truths-about-word-of-mouth-promotion/) - The power of Word-of-Mouth (WOM) is no stranger to the world of marketing.
- [How to Use Referral Marketing to Strengthen Your Subscription Service](https://www.extole.com/blog/how-to-use-referral-marketing-to-strengthen-your-subscription-service/) - Subscription services are different from e-commerce products in that purchases are automatic without customers actively buying regularly. That's why referral programs for subscription services have to be designed to match the service and be something advocates value.
- [How to Use Customers' Personal Networks to Bolster Referral Marketing Strategies](https://www.extole.com/blog/how-to-use-customers-personal-networks-to-bolster-referral-marketing-strategies/) - People are more willing to accept referrals from their friends and family compared to just listening to what brands have to say. Brands can leverage this to create more impactful referral programs.
- [How to Optimize a Customer Referral Program for Social Media: 5 Best Practices](https://www.extole.com/blog/how-to-optimize-a-customer-referral-program-for-social-media-5-best-practices/) - Customer referral programs and social media go together like mac 'n' cheese but success isn't guaranteed. These best practices help ensure that your customer referral program is optimized for social media.
- [How to Use Customer Feedback to Improve Your Referral Program](https://www.extole.com/blog/how-to-use-customer-feedback-to-improve-your-referral-program/) - An ineffective referral program means your customer acquisition efforts take a hit. To pinpoint the reasons why your program isn't performing, start by asking your customers — instead of assuming you know the answer.
- [How to Use Video in Your Referral Program to Drive Advocate Engagement](https://www.extole.com/blog/how-to-use-video-in-your-referral-program-to-drive-advocate-engagement/) - If content is king, then video is its hype man. Video takes what makes content successful-targeting and relevance-condenses it into a bite-sized format, and gets audiences more excited and primed for action.
- [4 Marketing Strategies To Make Your Referral Program More Effective](https://www.extole.com/blog/4-marketing-strategies-to-make-your-referral-program-more-effective/) - You wouldn't run the same ad indefinitely or share the same posts on social media every day because advertising and social media are responsive. You update them to adapt to customers' changing needs and preferences. Your referral program should be responsive as well.
- [12 Brands That Will Make You Re-Evaluate Your Ecommerce Referral Program in 2020](https://www.extole.com/blog/12-brands-that-will-make-you-re-evaluate-your-ecommerce-referral-program-in-2020/) - Don’t blow up your ecommerce referral program just yet. Experiment with different approaches to find the one that gets you more customer engagement. Depending on what matters to your customers—recognition or deep discounts—adjust your program accordingly.
- [Calibrating Referral Programs During the Covid-19 Crisis](https://www.extole.com/blog/calibrating-referral-programs-during-covid/) - We are all trying to understand the impact of the Covid-19 crisis on our businesses and on the consumers who power them. You've likely been spending significant time looking at your data, industry data, and healthcare data. Just in case you're not overloaded already, here are recent resources from marketing tech providers as well as
- [14 Email Referral Program Teardowns for 2020](https://www.extole.com/blog/14-email-referral-program-teardowns-for-2020/) - Utilize these key takeaways in your referral emails to create a program that’s both desirable and easy for customers to participate in.
- [14 A/B Marketing Tests to Optimize The Referral Funnel](https://www.extole.com/blog/14-a-b-marketing-tests-to-optimize-the-referral-funnel/) - How to get the best results from an A/B test and how to choose the right metrics for testing.
- [5 Behavioral Economics Principles Every D2C Marketer Should Know](https://www.extole.com/blog/5-behavioral-economics-principles-every-d2c-marketer-should-know/) - If you want to build lasting relationships with consumers, you need to find new and inventive ways to entice them. Using different behavioral economics principles can help you do that.
- [COVID-19 Changed Online Consumer Habits. Here’s How to Keep Your New Customers.](https://www.extole.com/blog/covid-19-changed-online-consumer-habits-heres-how-to-keep-your-new-customers/) - In order to keep future consumers engaged, you need to maintain brand flexibility and change initiatives when new online consumer habits arise.
- [Rethinking Acquisition and Loyalty After COVID](https://www.extole.com/blog/loyalty-after-covid/) - Preparing for life after COVID means taking a new approach. Matt Roche, Extole CEO, shares his views.
- [4 Direct To Consumer Brands Defying Rising D2C Cost-Of-Acquisition](https://www.extole.com/blog/4-direct-to-consumer-brands-defying-rising-d2c-cost-of-acquisition/) - A decade ago, internet ads were cheap, and direct to consumer companies grew like weeds. Now the advertising landscape has become significantly more expensive, and only the strong or creative brands will survive. The early 2010s were marked by emerging DTC brands selling everything from toothbrushes to mattresses. Generous VC investments and underpriced social media advertising
- [How Airbnb's Marketing Strategy Attracted Referrals with the Reciprocity Principle](https://www.extole.com/blog/how-airbnbs-marketing-strategy-attracted-referrals-with-the-reciprocity-principle/) - The Airbnb story has become a well-documented piece of startup lore over the years. Many people already know about how the vacation-rental unicorn began in the San Francisco apartment of Brian Chesky and Joe Gebbia, who lodged local conference-goers by offering airbed accommodation in an attempt to make rent. It's an inspirational story, to be sure, but
- [How Naked Wines Became a Wine Direct Sales King](https://www.extole.com/blog/how-naked-wines-became-a-wine-direct-sales-king/) - 2020 was an excellent year for drinking at home. With restaurants and bars shut down, wine direct sales shot up by $222 million last year. One of the companies that benefitted most from this massive shift in consumer habits was Naked Wines. It wasn't just the overall increase in direct-to-consumer (DTC) wine sales that propelled
- [6 Examples of Nominate-A-Friend Programs That Connected with Customers](https://www.extole.com/blog/6-examples-of-nominate-a-friend-programs-that-connected-with-customers/) - Everyone likes getting gifts, but sometimes giving them can be just as rewarding. That's what nominate-a-friend programs do: put your customers in the position to show their generous spirit and boost your brand along the way. Nominate-a-friend programs encourage customers to recognize their friends, family, and colleagues by recommending them to receive free goods or
- [6 Innovative Drop-a-Hint Program Ideas to Boost Sales and Acquire New Customers](https://www.extole.com/blog/6-innovative-drop-a-hint-program-ideas-to-boost-sales/) - The most effective advertising comes from word-of-mouth marketing, according to a Nielsen report. A referral sale, which takes advantage of word-of-mouth marketing, is the purchase a customer makes as a result of a recommendation from someone else in their life - whether it's friend, family, or influencer. Drop-a-hint sales are a different take on referral sales. They're a purchase a
- [4 FinTech Marketing Strategies: Wise’s Journey to Industry Disruption](https://www.extole.com/blog/4-fintech-marketing-strategies-wises-journey-to-industry-disruption/) - Industry disruption is difficult to imagine and even more difficult to achieve, especially in a traditional space like the financial industry. While many financial technology (fintech) companies have failed, Wise succeeded by challenging existing money transfer and currency exchange conventions and creating their own user-focused solution. Wise's massive success hinged on building an amazing product
- [10 Real Referral Images and Programs We Love (And What You Can Learn From Them)](https://www.extole.com/blog/10-real-referral-images-and-programs-we-love-and-what-you-can-learn-from-them/) - Uber, Robinhood, Airbnb, and PayPal are drastically different companies but have one thing in common-they grew exponentially because of their referral programs. They used their referral programs to create a sense of camaraderie among their users, foster a sense of exclusivity (and thus importance), and create viral loops online. Referral images, images seen in referral
- [Back to School Marketing 2021: A+ Tips for D2C Retailers](https://www.extole.com/blog/back-to-school-marketing-2021-a-tips-for-d2c-retailers/) - With many schools fully or partially reopening after COVID-19 lockdowns, back-to-school shopping has taken on new significance for students, parents, and teachers who are eager to regain a sense of normalcy. Even though this heightened consumer interest is expected to boost spending to $32.5 billion - the highest the retail industry has seen in at
- [4 Clever Brand Ambassador Programs that Went Beyond SponCon](https://www.extole.com/blog/4-clever-brand-ambassador-programs-that-went-beyond-sponcon/) - Sponsored content-or SponCon-was the modern-day marketer's genius alternative to traditional ads. SponCon mimics native content to look organic so that it doesn't disrupt the user experience or natural flow of a platform. But social media has become so saturated with inauthentic and repetitive SponCon posted by influencers that only about one in five people still
- [10 Valentine's Day Marketing Ideas for Social Media Your Audience will Love](https://www.extole.com/blog/10-valentines-day-marketing-ideas-for-social-media-your-audience-will-love/) - Americans can't resist buying gifts for their loved ones on Valentine's Day, spending about $27.4 billion in 2020 alone. When you consider that 78% of consumers say a company's social media posts make an impact on their purchases, creating content especially for the day of love seems like a no-brainer. But, unless you sell chocolates
- [How Birdies Shoes Used Social Media to Fuel Its 200% Growth](https://www.extole.com/blog/how-birdies-shoes-used-social-media-to-fuel-its-200-growth/) - Countless people increased their social media time during COVID-19. San Francisco-based shoe brand Birdies used this increase to its advantage, employing a hyper-focused social media strategy to grow revenue by over 200%. Between its user-generated content, influencer contracts, and branded hashtag campaigns, it's no surprise Birdies is such a fast-growing company. The team behind its
- [4 Subscription Box Companies That Really Nail Their Brand Ambassador Programs](https://www.extole.com/blog/4-subscription-box-companies-that-really-nail-their-brand-ambassador-programs/) - Your brand ambassadors love you - and it's not just because you paid them to talk about you. They actually want to hype your brand because they believe in the quality of your products. On the surface, brand ambassador programs look like other "give-to-get" marketing strategies, like affiliate or referral programs. Dig a little deeper,
- [How to Market Online Courses in 2022 and Beyond](https://www.extole.com/blog/how-to-market-online-courses-in-2022-and-beyond/) - We are in the midst of an educational renaissance made possible by rapid changes in technology and society. For nearly a decade, growth in online learning has outpaced traditional enrollments, and recent events have served to push this growth even higher. More and more, individuals looking to meet their personal and professional goals, and companies
- [3 Companies With Standout Growth Marketing Strategies](https://www.extole.com/blog/3-companies-with-standout-growth-marketing-strategies/) - When it comes to growing your brand, traditional marketing methods just don't cut it anymore. Many of today's most successful brands have turned to growth marketing - and it's working. Growth marketing is all about experimenting to disrupt the market and boost your sales. This might look like anything from collecting user data to create
- [8 Ways to Test Your Customer Referral Program to Help Maintain Effectiveness](https://www.extole.com/blog/8-ways-to-test-your-customer-referral-program-to-help-maintain-effectiveness/) - Once you launch a customer referral program, don't let it run indefinitely without any changes. Just like you test ads and test your products, test your referral program regularly to ensure that it meets your customer acquisition goals. This way, you can make improvements early on, especially if your customer referral program isn't as effective
- [5 Powerful Examples of Travel Marketing Content During COVID-19](https://www.extole.com/blog/5-powerful-examples-of-travel-marketing-content-during-covid-19/) - The travel industry was hit extremely hard by COVID. International tourist travel dropped 65% in the first half of 2020alone. And for many companies, the response was to slash marketing budgets to counteract plummeting revenues. Now, advertising during a time when customers physically cannot travel might feel counterintuitive. But in past recessions, companies that continued
- [10 Referral Marketing Examples to Inspire Your 2022 Strategy](https://www.extole.com/blog/10-referral-marketing-examples-to-inspire-your-2022-strategy/) - Referral marketing still reigns supreme as the most trusted form of advertising, with consumers 83% more likely to purchase a product after hearing about it from a friend or family member. The magic that makes referrals work is that it turns your best customers into brand advocates who want to share your products with their
- [Vertical Neobanks: 10 Challenger Banks With Expert Tailored Rewards](https://www.extole.com/blog/vertical-neobanks-10-challenger-banks-with-expert-tailored-rewards/) - The fintech industry continues to boom, with banking app revenue growing by approximately 88% from 2020 to 2021. But with this heightened consumer interest comes increased competition. Challenger banks (or neobanks) have to find ways to stand out from other providers to successfully grow their user base and profits. Many of these fintech companies turn to
- [How Noom's Influencer Program Helped Them Achieve Massive Growth ](https://www.extole.com/blog/how-nooms-influencer-program-helped-them-achieve-massive-growth/) - Noom is a weight loss app taking a bold stand against legacy apps like WW International (formerly Weight Watchers International). Founded in 2008 by Saeju Jeong and Artem Petakov, they have already reached a $3.7 billion valuation against $4.08 billion for WW International, which was founded in 1963. According to Bloomberg, they also saw a
- [5 Marketing Lessons From the PayPal Referral Program That Netted 100M Users](https://www.extole.com/blog/5-marketing-lessons-from-the-paypal-referral-program-that-netted-100m-users/) - While the average year-on-year growth rate for companies is between 15 to 45 percent, the PayPal referral program helped the company hit an astonishing average annual increase of 1,650 percent. They hit 1 million users just two years after its founding in 1998 and skyrocketed to 100 million six years later - all before the
- [How Discord Built a Loyal Community That Led to Massive Referrals and Growth](https://www.extole.com/blog/how-discord-built-a-loyal-community-that-led-to-massive-referrals-and-growth/) - Discord is a free voice chat, voice chat, and text app used primarily by gamers, and more recently, by students and teachers. It has 150 million active monthly users and is currently valued at $15 billion. The app was going up against Skype (founded in 2003) and TeamSpeak (founded in 2001) when it first launched
- [5 Fintech Trends Marketers Can't Afford to Ignore](https://www.extole.com/blog/5-fintech-trends-marketers-cant-afford-to-ignore/) - The global fintech market is booming and expected to reach $324 billion by 2026. This gives fintech marketers more opportunities to grow their customer base, but they'll be doing so alongside an increasing number of fintech businesses vying for prominence - not to mention banks that are doing all they can to keep their hold
- [8 Referral Card Ideas for Attracting New Customers](https://www.extole.com/blog/8-referral-card-ideas-for-attracting-new-customers/) - When it comes to the services and products that matter most, consumers often look to the people they trust for recommendations: their friends and family. Referral cards are a way to encourage that friend and family recommendations happen more often and more proactively. After all, your customers are already likely to refer your services to their
- [Robinhood’s Marketing: The Referral Marketing Program That Turned Customers into Evangelists](https://www.extole.com/blog/robinhoods-marketing-the-referral-marketing-program-that-turned-customers-into-evangelists/) - Referral marketing is one of the fintech industry's most powerful user acquisition tactic. Most banks and fintech companies have started using it to gain leads and loyal customers. But each referral marketing program is different. Robinhood is a widely successful stock trading application that empowers average wage earners to trade on the stock market and a fintech darling. Robinhood used
- [How Monzo Crowdfunded a Bank Using Relationship Marketing](https://www.extole.com/blog/how-monzo-crowdfunded-a-bank-using-relationship-marketing/) - A year before Monzo-a revolutionary online bank that was going to change the banking industry-launched, only 16% of customers of traditional banks in the UK agreed they had the relationship they wanted with their banks. Monzo used relationship marketing to take advantage of low customer satisfaction, connect with their target audience, and turn their customers
- [10 Powerful Places to Put Referral Links Throughout the Customer Journey](https://www.extole.com/blog/10-powerful-places-to-put-referral-links-throughout-the-customer-journey/) - This post focuses on customers in the last three stages of the customer journey: purchase, retention, and advocacy. These are customers who’ve purchased something, experienced value, and are the most likely to share referral links within their networks.
- [Forrester Study on the Impact of Extole](https://www.extole.com/blog/forrester-study-on-the-impact-of-extole/) - We commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study on the cost savings and business benefits enabled by Extole. Forrester’s Total Economic Impact (TEI) methodology is the basis for a rigorous framework of cost-benefit analysis that explicitly considers future technological and business flexibility, as well as associated risk. TEI reporting, as Forrester describes
- [4 Key Funnel Metrics from 400 Referral Programs](https://www.extole.com/blog/4-key-funnel-metrics-from-400-referral-programs/) - The very rare outlier companies like PayPal and Dropbox have hogged the headlines by driving insane, viral growth with their customer referral programs.
- [How Airbnb Used NPS to Predict Referrals for 600,000 Customers](https://www.extole.com/blog/how-airbnb-used-nps-to-predict-referrals-for-600000-customers/) - In a time where companies need to be data-informed, you can predict customers' likelihood to send a referral with a tool you're already using: NPS.
- [Advocate Marketing Ideas: Using Chat Apps and SMS to Drive Referrals](https://www.extole.com/blog/advocate-marketing-ideas-apps-and-sms-drive-referrals/) - How referral marketers can leverage existing messaging platforms to communicate with customers one-on-one, either with humans or bots.
- [A Visual Tour of 40 Refer-a-Friend Programs](https://www.extole.com/blog/40-referral-programs/) - If you're starting a refer-a-friend program, this article will give you plenty of referral ideas, save you time, and put you in the right direction.
- [How to Supercharge Your Social Referral Program [5-Part Checklist]](https://www.extole.com/blog/how-to-supercharge-your-social-referral-program-5-part-checklist/) - Social referral programs drive new customer acquisition. Tune them correctly and you create a supercharged growth engine.
- [13 Companies That Will Make You Rethink Your E-commerce Referral Program](https://www.extole.com/blog/13-companies-that-will-make-you-rethink-your-e-commerce-referral-program/) - 13 examples from real companies of the best practices for e-commerce referral marketing. Find out what makes each company unique and how to apply these features to your own referral marketing program.
- [How to Set Data-Driven Referral Marketing Goals](https://www.extole.com/blog/how-to-set-data-driven-referral-marketing-goals/) - It's important to set and measure specific goals for your refer-a-friend program. Optimization efforts and program design need to have specific goals in mind.
- [How Refer-a-Friend is Bringing Personalization to the $2 Trillion CPG Industry](https://www.extole.com/blog/how-refer-a-friend-is-bringing-personalization-to-the-2-trillion-cpg-industry/) - Small and nimble entrants are disrupting established giants using channels like referral marketing, video, and social media to organically grow their customer base.
- [Past and Future of Friends & Family Campaigns](https://www.extole.com/blog/past-and-future-of-friends-family-campaigns/) - Friends & Family campaigns have come a long way from their humble beginnings, now one of the staples of referral marketing today!
- [How Referrals Boost the Power of Ratings and Reviews](https://www.extole.com/blog/how-referrals-boost-product-ratings-and-reviews/) - Read this article to learn how ratings and reviews, refer-a-friend, and influencers work together.
- [Gen-Z: Dominating the Future of the E-Learning Market](https://www.extole.com/blog/gen-z-dominating-the-future-of-the-e-learning-market/) - Read this blog to learn how Generation Z is shaping the future in the e-learning industry, and how this affects your referral strategy.
- [A Customer-Centric Approach to Fraud](https://www.extole.com/blog/a-customer-centric-approach-to-fraud/) - Read this blog to discover how to pick up on fraud detection in referral with minimum customer inconvenience.
- [How to Design Your Referral Program for Virality](https://www.extole.com/blog/how-to-design-your-referral-program-for-virality/) - Read how you can take advantage of the benefits of referrals and create a program that takes on a life of its own; something viral.
- [7 Mobile Referral Program Teardowns](https://www.extole.com/blog/7-mobile-referral-program-teardowns/) - Referrals initiated from a mobile device is on a steady incline. Learn how to build better mobile referral programs!
- [Man Plus Machine: Better Recommendations with Referral](https://www.extole.com/blog/man-plus-machine-better-recommendations-with-referral/) - There's a lot of innovation happening in machine learning and AI. In retail & eCommerce, machine learning created a new frontier in product recommendations.
- [Why Reviews and Referrals Work Together](https://www.extole.com/blog/how-to-use-referrals-in-your-customer-advocacy-program/) - For small companies that are trying to ramp up their sales online, referral marketing is the real secret to success.
- [Confusing Affiliate & Referral Can Be Devastating to Your Customer Quality](https://www.extole.com/blog/dont-confuse-affiliate-and-referral-marketing/) - If you were asking people to donate to charity, your first instinct would probably be to pull at their heart strings, or emphasize the importance of the cause.
- [12 Surefire Ways to Hyper-Personalize Referral](https://www.extole.com/blog/12-surefire-ways-to-hyper-personalize-referral/) - Every football fan remembers the over-the-top onslaught of commercials from DraftKings and FanDuel during the 2015 NFL season.
- [Advance Auto Parts' Eight Keys to Refer-a-Friend for Better Customers](https://www.extole.com/blog/advance-auto-parts-eight-keys-to-refer-a-friend-for-better-customers/) - Advance Auto Parts acquires better customers through refer-a-friend than through its other channels. Learn 8 keys to how from Manager of Digital Marketing & Innovation Heath Bradbury.
- [How 3 Wildly Successful Companies Incentivize Referral to Fill the Funnel](https://www.extole.com/blog/3-successful-companies-incentivize-referral/) - People often think that referral programs give money away for free, and push customer acquisition costs higher—but this couldn’t be further from the truth.
- [How to Stoke the Referral Impulse](https://www.extole.com/blog/how-to-stroke-referral-impulse/) - To get the referrals flowing, it's not enough to just put your program on your site. You need to actively seek out the customers who are most likely to refer.
- [8 Savvy Ways to Use Your Referral Marketing Data](https://www.extole.com/blog/8-ways-to-use-referral-marketing-data/) - You can do more with data than just build a better referral program. Here are eight of the savviest ways you can put different kinds of referral data to work.
- [3 Referral Programs that Deliver on Brand Identity](https://www.extole.com/blog/3-referral-programs-that-deliver-on-brand-identity/) - Your brand is the promise you make to customers beyond a great product. Referral, on the other hand, is often considered an impersonal transaction.
- [Why Referral Marketing does more for your Brand than LeBron James](https://www.extole.com/blog/referral-marketing-does-more-than-lebron-james/) - New York Times once declared nothing sells like celebrity. One brand strategist explains celebrities' seemingly limitless ability to increase sales simply.
- [5 Tips to Win with Referral Marketing in Retail](https://www.extole.com/blog/5-referral-marketing-tips-in-retail/) - Retailers need referral marketing now more than ever if they want to compete in e-commerce.
- [Referral Marketing: The Ultimate Guide](https://www.extole.com/blog/the-ultimate-guide-to-referral-marketing/) - Referral marketing has seen incredible success. Read our ultimate guide to learn how Dropbox and PayPal have hit blow-out growth and reached millions.
- [14 A/B Tests to Optimize the Referral Funnel](https://www.extole.com/blog/14-tests-to-optimize-referral-funnel/) - On the surface, A/B testing looks simple. All you do is send half your users to Variation A, half to Variation B, and see which drives more conversions.
- [How to Design Your Mobile App for Referral (Part 1)](https://www.extole.com/blog/design-your-mobile-app-for-referral-1/) - Google’s AdWords used to be the only real player in digital advertising.
- [Seize Moments with Cross-Device Referral](https://www.extole.com/blog/seize-moments-with-cross-device-referral/) - When we talk about the process of referral, we focus around two kinds of people: advocates and friends.
- [Tesla's Referral Program: How to Grow with a $0 Marketing Budget](https://www.extole.com/blog/tesla-referral-program-how-to-grow-with-0-marketing-budget/) - Tesla has a $0 marketing budget, a couple hundred stores, and tough questions as to whether they can even make enough vehicles to fulfill preorders.
- [Sustain Super-Advocate Engagement with Targeted Campaigns](https://www.extole.com/blog/sustain-super-advocate-engagement-with-targeted-campaigns/) - 20% of your advocates drive 80% of your referrals. Keep those high performers engaged and referring with targeted campaigns that offer special rewards.
- [The Future of Loyalty is Referral](https://www.extole.com/blog/the-future-of-loyalty-is-referral/) - Refer-a-friend complements and improves loyalty by bringing in better customers than traditional programs. Here are the keys to effective referral marketing.
- [My Thoughts on Amazon](https://www.extole.com/blog/my-thoughts-on-amazon/) - There they go again. Amazon has now kicked your marketing plan square in the teeth. Remember today.
- [A Closer Look at Amazon App Refer-a-Friend](https://www.extole.com/blog/a-closer-look-at-amazon-app-refer-a-friend/) - Sarah Perez from TechCrunch just became Amazon’s top advocate with her post highlighting Amazon’s new referral program using her personal share code.
- [The 5 Golden Rules of Referral Marketing](https://www.extole.com/blog/5-golden-rules-of-referral-marketing/) - Marketers figure it’s not worth bothering if they’re not going to hit the viral growth and blockbuster numbers of companies like Airbnb and Paypal.
- [How to Crack the Millennial Code through Referral Marketing](https://www.extole.com/blog/how-to-crack-the-millennial-code/) - At around 80 million strong, Millennials are now the largest generation in American history, and they hold over $200 billion in combined spending power.
- [How to Model Non-Viral Referral](https://www.extole.com/blog/how-to-model-non-viral-referral/) - Your viral coefficient is the rate at which customers refer new customers. If it is less than 1, you’re screwed—or so the conventional wisdom goes.
- [Never Gonna Give Links Up](https://www.extole.com/blog/never-gonna-give-links-up/) - Facebook's introduction of App Links may seem like a throwback to an earlier age. But the power of hyperlinks is perfect for the modern, mobile digital world.
- [Our $14M Series C Funding Powers the New Customer Growth Engine](https://www.extole.com/blog/series-c-funding-powers-new-customer-growth-engine/) - Extole raises a $14m Series C funding round, led by ScaleVP, to power the referral marketing platform's growth for big companies in 2015.
- [You Scratch My Back, I’ll Scratch Yours](https://www.extole.com/blog/you-scratch-my-back-ill-scratch-yours/) - Reciprocity, a bedrock principle of society, is one of the key reasons referral marketing works.
- [6 Reasons Why Referred Customers Are Your Best Customers](https://www.extole.com/blog/6-reasons-why-referred-customers-are-your-best-customers/) - Referred customers are more valuable than other customers. They spend more, stay a customer longer, and refer more new customers. This infographic tells the story.

## Pages

- [Extole Homepage](https://www.extole.com/) - Boost revenue with our enterprise platform. Build referral, engagement, loyalty, influencer, and ambassador programs for retail, banks, telecoms, and more.
- [Candescent - Demo](https://www.extole.com/demo-candescent/) - Increase your members and deposits using Extole’s referral and engagement programs and Candescent. Drive growth and scale quickly. Request a demo today!
- [MCP Feature Page](https://www.extole.com/platform/mcp/) - Connect your AI tools to Extole with the MCP server. Manage referral, loyalty, and reward programs in natural language, securely.
- [API Feature Page](https://www.extole.com/platform/api/) - Platform Features / API & OpenAPI Integrate Extole into any stack. Send events from your website, app, or backend. Extole runs the rest: identity, rules, rewards, and reporting. Every endpoint is documented, ready for your developers and the agents they build. Request a Sandbox View API Reference Example Audience Membership Requests More Surface, More Control
- [Reseller Partners](https://www.extole.com/reseller-partners/) - "Join our reseller program to offer Extole's leading customer-led growth platform. Expand your services, add value for clients, and boost your revenue."
- [Technology Partners](https://www.extole.com/technology-partners/) - Join our partner program and integrate with Extole's referral marketing APIs to enhance your platform's customer engagement capabilities.
- [Loyalty Programs](https://www.extole.com/loyalty-programs/) - Quickly build a high-performing, enterprise-grade loyalty program. Reward any action, unify rewards in one wallet, and engage customers across every channel.
- [Shopify Reward Programs](https://www.extole.com/shopify-reward-programs/) - Extole makes Shopify reward programs easier to launch and more powerful to scale. Native app for marketers, flexible APIs for developers."
- [Privacy Policy](https://www.extole.com/privacy-policy/) - Extole participates in the U.S.–E.U. Safe Harbor framework and the U.S.-Swiss Safe Harbor as set forth by the United States Department of Commerce.
- [Go Extole App](https://www.extole.com/platform/go-extole-app/) - Activate employee ambassadors with a mobile app for in-person referrals. Go Extole helps field teams drive growth through real-world interactions.
- [Retail](https://www.extole.com/retail/) - Referral Marketing Solutions / Retail Drive more sales with referral marketing for retail​. Boost customer acquisition with Extole’s automated referral platform, driving conversions, engagement, and long-term retail growth. Request a Demo Watch a Demo Trusted by thousands of marketers building personalized referral programs across every channel Create an Omnichannel Experience Customers don’t follow a single
- [Platform](https://www.extole.com/platform/) - Products / Referral Platform Overview The Enterprise-grade referral platform. In-house systems and other software providers only scratch the surface. The Extole platform ensures you get the most out of your programs. A platform built for scale, automation, and speed. Data Activation Flow Builder & Targeting Cross-Channel Experiences Rewarding & Anti-fraud Reporting & Optimization Data Activation
- [Platform - Demo Video Only](https://www.extole.com/platform/demo/) - Many companies only scratch the surface of referral marketing’s full potential. Our platform helps you get the most out of your programs.
- [Flow Builder - Platform Features](https://www.extole.com/platform/flow-builder/) - Design referral experiences that drive engagement. Extole’s Flow Builder lets marketers automate logic, rewards, and triggers—no dev team required.
- [See Extole in Action - Main Demo](https://www.extole.com/demo/) - Experience the Extole platform Learn about our enterprise referral software, reporting, integrations, and open API.See examples of referral programs in your category.Learn about pricing and ROI. Trusted by leading brands in Finance, Banking, Retail, Telecom, and Consumer Services Request a Demo "*" indicates required fields NameThis field is for validation purposes and should be left
- [Agency & Affiliate Partners](https://www.extole.com/agency-affiliate-partners/) - Become an Extole agency partner to offer customer-led growth programs to your clients in order to improve their LTV:CAC.
- [Reward Bank - Platform Features](https://www.extole.com/platform/reward-bank/) - Trigger the right reward at the right time. Extole’s exclusive Reward Bank personalizes incentives across the customer journey, driving increased referrals.
- [Employee Ambassadors](https://www.extole.com/employee-ambassadors/) - Enable field teams to drive real-time referrals with Go Extole—our exclusive, mobile employee ambassador app built for secure, branded, in-person growth.
- [Automate and Scale Incentives with BHN Rewards](https://www.extole.com/bhn-solutions/) - Unlock the power of BHN rewards with Extole. Automate reward, track real-time performance, and scale referral and incentive programs—all in one enterprise-grade platform.
- [Maximize Subscriber Growth for Your Telecom](https://www.extole.com/telecom/) - Grow subscribers and reduce cost per acquisition using our Referral Platform for Customer-led Growth. Enjoy easy integrations, personalized rewards, analytics.
- [Banks & Credit Unions](https://www.extole.com/banks-credit-unions/) - Solutions / Banks & Credit Unions Acquire more members with trusted referrals. Leverage Extole’s referral programs to transform members into active advocates, driving acquisition and engagement for banks and credit unions. Request a Demo Watch a Demo Trusted by thousands of marketers building personalized Member-led Growth programs across every channel. Reward for any action. Reward
- [Refer-a-Friend](https://www.extole.com/refer-a-friend/) - Build powerful referral programs with personalized rewards with A/B testing and advanced targeting. Enterprise-ready platform trusted by thousands of marketers.
- [Request Platform Tour](https://www.extole.com/platform-tour/) - Products / Referral Platform Tours Experience Extole in action. Welcome to a guided tour of our platform! Product Feature - NEW Reward Bank Give customers a way to accumulate rewards. Take the tour Product Tour Reporting Build advanced reporting and connect data sources​. Take the tour Product Tour Audience Targeting Personalize referral programs with targeted
- [Customer Engagement Platform](https://www.extole.com/customer-engagement-platform/) - Product / Customer Engagement Platform Maximize customer engagement, minimize CAC. Empower your customers to advocate, share, and connect, driving higher retention, referrals, and revenue. Request a Demo Watch a Demo Grow Referrals Customer referrals are more than just a way to acquire new clients; they’re a goldmine of loyalty and value. Learn how Extole’s referral
- [Customer Engagement Platform](https://www.extole.com/customer-engagement-platform/) - Product / Customer Engagement Platform Maximize customer engagement, minimize CAC. Empower your customers to advocate, share, and connect, driving higher retention, referrals, and revenue. Request a Demo Watch a Demo Grow Referrals Customer referrals are more than just a way to acquire new clients; they’re a goldmine of loyalty and value. Learn how Extole’s referral
- [Banno - Demo](https://www.extole.com/demo-banno/) - Increase your members and deposits using Extole’s referral and engagement programs. Drive growth and scale quickly. Request a demo today!
- [Q2 - Demo](https://www.extole.com/demo-q2/) - Increase your members and deposits using Extole’s referral and engagement programs. Drive growth and scale quickly. Request a demo today!
- [Blog](https://www.extole.com/blog/) - Learn / Blog The Blog. Dive deeper into customer-led growth and referral marketing. Referral Marketing Concepts The Complete Guide to Referral Program Automation for Growth Teams Read the blog post » Customer Loyalty Top Loyalty Engine Software Compared for 2026 Read the blog post » Referral Program Ideas Best Bank Referral Incentives: 15 Examples and
- [Wag, Extole, Braze Boost Conversions](https://www.extole.com/wag-extole-braze-twilio-segment-to-boost-conversions/) - Optimizing your referral marketing strategy. Mary Miller brings extensive experience in customer relationship management and referral marketing, focusing on personalization and quality control. At the summit, she shared how Wag! leverages Extole, Braze, and Segment to create a seamless referral system that rewards the right customers while combating fraudulent referrals.
- [Success Stories](https://www.extole.com/success-stories/) - Referral Marketing / Success Stories Success Stories See how the world's leading brands drive results with Extole. Our platform is trusted by leading consumer marketers and product teams building personalized offer programs across every channel. How Ollie’s Shopify Referral Program Converts at 2.3x the Industry Average The Sculpt Society The Sculpt Society Finds The Right
- [Empower developers with powerful referral marketing solutions](https://www.extole.com/developer-solutions/) - Build high-performing referral programs with Extole’s flexible APIs, SDKs, and enterprise-grade security. Customize experiences, integrate seamlessly, and optimize with real-time insights.
- [Powered by Extole](https://www.extole.com/powered-by-extole/) - Experience Matters. Our customers have the most successful referral programs with the most advocates. And, we have built the most programs in the industry.
- [About Extole](https://www.extole.com/company/) - Brands use Extole to turn customers into advocates. Our enterprise platform and team of experts create beautiful advocate and referral programs.
- [Consumer FinTech](https://www.extole.com/fintech/) - Referral Marketing Solutions / Consumer Finserv Quickly build high-performance reward programs. Reward referrals, boost engagement, and fuel growth in the multi-channel fintech space: in-app, email, sms, on-site, and more. Request a Demo Watch a Demo Trusted by thousands of marketers building personalized Member-led Growth programs across every channel. Integration ease with APIs and SDKs Build
- [Consumer FinTech](https://www.extole.com/fintech/) - Referral Marketing Solutions / Consumer Finserv Quickly build high-performance reward programs. Reward referrals, boost engagement, and fuel growth in the multi-channel fintech space: in-app, email, sms, on-site, and more. Request a Demo Watch a Demo Trusted by thousands of marketers building personalized Member-led Growth programs across every channel. Integration ease with APIs and SDKs Build
- [Conference Landing Page](https://www.extole.com/customer-led-growth-summit/) - Join industry leaders at the Customer-led Growth Summit. Discover advanced growth tactics from Extole, Treasury Wine Estates, Wag!, and more. Register now!
- [By Special Invitation from Extole - New York Knicks](https://www.extole.com/knicks-2025/) - The New York Knicks vs the Miami Heat Join fellow Extole clients and partners in a private suite at Madison Square Garden on March 17th at 6:30pm. Space is limited. RSVP today! "*" indicates required fields X/TwitterThis field is for validation purposes and should be left unchanged.Email* Company*Do you have any dietary restrictions? A fun
- [What is the 10% Challenge? Customer-led Growth at scale.](https://www.extole.com/unleash-customer-led-growth-at-scale/) - Drive higher-value customers at lower costs through Customer-led Growth. Achieve 10% of your new customers through CLG programs.
- [Travel and Hospitality](https://www.extole.com/travel-and-hospitality/) - Referral Marketing Solutions / Travel & Hospitality Transform travelers into your best promoters with referrals. Extole’s referral platform is ideal for customer growth strategies within the dynamic travel and hospitality sector. Request a Demo Watch a Demo Trusted by thousands of marketers building personalized Customer Engagement programs across every channel Encourage repeat bookings and drive
- [Franchisor](https://www.extole.com/franchisor/) - Referral Marketing Solutions / Franchisors A powerful referral platform built for franchise growth. Empower your franchise with a powerful growth engine by enabling automated and high-performing referral programs that drive customer acquisition and loyalty. Request a Demo Watch a Demo Fuel franchise growth with referrals Extole empowers franchisors with automated referrals, dynamic incentives, and seamless
- [Sweepstakes](https://www.extole.com/sweepstakes/) - Transform your marketing with prize-driven campaigns that boost list growth, increase brand awareness, and drive engagement. Easy to launch, manage, and measure on Extole.
- [Nominate-A-Friend](https://www.extole.com/nominate-a-friend/) - Create meaningful connections by empowering customers to recognize everyday heroes in their community. Launch nomination campaigns that align with your values and drive authentic brand engagement.
- [Friends and Family](https://www.extole.com/friends-and-family/) - Transform loyal customers into brand advocates with exclusive, shareable rewards. Drive higher conversions through personalized VIP referral experiences.
- [Welcome Offer](https://www.extole.com/welcome-offer/) - Products / Acquisition Programs / Welcome Offers Welcome Offers that build loyalty from the start. Start building relationships the moment a new customer lands and encourage them to engage. Request a Demo Watch a Demo High-Quality Sign-Ups​ The Extole platform automatically analyzes each sign-up to ensure they meet your program requirements during the email capture
- [Influencer & Ambassador Programs](https://www.extole.com/influencer-ambassador-programs/) - Products / Acquisition Programs / Influencer and Ambassador Influencer and Ambassador programs​ extend reach. Empower influencers and ambassadors with exclusive rewards and ways to share. Extole’s referral platform extends your reach with a more rewarding customer experience. Request a Demo Watch a Demo Full Tracking from Click to Conversion​ When influencers share their customized influencer
- [Drop-a-Hint](https://www.extole.com/drop-a-hint/) - Products / Acquisition Programs / Drop-a-Hint Drop-a-Hint is faster, easier and more personal​. Launch an on-brand gifting capability that is purpose-built to deliver superior results than generic product sharing buttons. Request a Demo Watch a Demo Quick , no-code implementation​ Using product information and imagery readily available on your product detail page, Drop-a-Hint programs powered
- [Learn](https://www.extole.com/learn/) - Learn Where the Best Customer-led Marketers Come to Learn Our platform is trusted by leading consumer marketers and product teams building personalized offer programs across every channel. How Ollie’s Shopify Referral Program Converts at 2.3x the Industry Average The Sculpt Society The Sculpt Society Finds The Right Fit for Premium Fitness Referrals 3Rivers Federal Credit
- [Contact](https://www.extole.com/contact-us/) - Interested in learning more about Extole? We'd love to connect.
- [Conference Registration Page](https://www.extole.com/customer-led-growth-summit-signup/) - Free Customer-led Growth Summit: Learn from experts. Discover advanced Customer-led Growth tactics and referral strategies. Industry-first event. Join now!
- [Refer-a-Friend](https://www.extole.com/refer-a-friend-2/) - Build powerful referral programs with personalized rewards with A/B testing and advanced targeting. Enterprise-ready platform trusted by thousands of marketers.
- [Programs](https://www.extole.com/programs/) - Transform customers into advocates with Extole's enterprise platform for customer acquisition, referrals, and retention. Lower CAC and boost CLV today.
- [Matt Roche](https://www.extole.com/customer-led-growth-summit/advanced-clg-tactics/) - Advanced CLG Tactics from our CEO Matt Roche is CEO at Extole. Matt has been instrumental in advancing Customer-Led Growth (CLG) as a powerful strategy for business growth. At the summit, he will explore the impact of CLG, explaining how healthy customer bases drive reliable acquisition channels. He will discuss combating churn with CLG, the
- [Leveraging Happy Customers - Shem Swerkes](https://www.extole.com/customer-led-growth-summit/leveraging-happy-customers/) - Discover how Treasury Wine Estates uses Extole's refer-a-friend program to boost customer engagement and growth in the competitive wine industry.
- [Claudica Kenol](https://www.extole.com/customer-led-growth-summit/the-power-of-testing/) - The Power of Testing Claudica Kenol is a Senior CRM Specialist at Ollie. Claudica Kenol brings extensive experience in digital marketing, specializing in reporting, analysis, and CRM tools like Iterable. At the summit, she will showcase how Ollie Pets uses Extole to refine referral strategies and optimize marketing efforts. Back to Summit Homepage See the key
- [Juanfe Rios](https://www.extole.com/customer-led-growth-summit/fine-tuning-your-referral-program/) - Fine-Tuning Your Referral Program Juanfe Rios is a Senior Product Manager at Greenlight. Juanfe Rios emphasizes teamwork and collaboration in building great products and customer experiences. At the summit, Juanfe will share how Greenlight leverages Extole to maintain effective, evolving referral strategies, discussing the importance of calibrating incentives, timing customer referrals, and tracking key KPIs.
- [Kevin Zeisel](https://www.extole.com/customer-led-growth-summit/customer-led-growth-decoded/) - Customer-Led Growth (CLG), Decoded​ Kevin Zeisel is Vice President of Product at Extole. Kevin Zeisel champions Customer-Led Growth (CLG) as a more efficient way to drive business growth by leveraging existing customers instead of relying on costly ad campaigns. At the summit, he will decode CLG, demonstrating how businesses can incentivize customers. Back to Summit
- [Mary Miller](https://www.extole.com/customer-led-growth-summit/defining-referral-quality/) - Defining Referral Quality Mary Miller is a CRM leader at Wag! Mary Miller brings extensive experience in customer relationship management and referral marketing, focusing on personalization and quality control. At the summit, she will share how Wag! leverages Extole and Braze to create a seamless referral system that rewards the right customers while combating fraudulent referrals.
- [Michelle Markham](https://www.extole.com/customer-led-growth-summit/personalizing-at-scale/) - Personalizing at Scale Michelle Markham is marketing manager at SkyOne Federal Credit Union. Michelle Markham will explore how SkyOne Federal Credit Union uses Customer-Led Growth (CLG) strategies to personalize marketing efforts while reducing costs. She will highlight how SkyOne leverages Extole to combine personalization with scalability, offering tailored outreach to each customer. Back to Summit Homepage
- [Shopify - Demo](https://www.extole.com/demo-shopify/) - Increase your Shopify sales using Extole’s refer-a-friend and Drop-a-Hint programs. Engage customers, drive growth, and scale quickly. Request a demo today!
- [eBooks, Guides, and Reports](https://www.extole.com/ebooks-guides-and-reports/) - Resources eBooks, Guides, and Reports Guides Turn the page your referral program guides 2026 Referral Marketing Playbook Refer a friend is about sharing. The most effective sharing happens through email. Knowing what makes the emails that power refer-a-friend guides Power Your Credit Union’s Growth with Our Referral Marketing Best Practices Turn your most valuable members
- [All](https://www.extole.com/blog/all/) - All Blog Articles Referral Marketing Concepts The Complete Guide to Referral Program Automation for Growth Teams Customer Loyalty Top Loyalty Engine Software Compared for 2026 Referral Program Ideas Best Bank Referral Incentives: 15 Examples and How to Structure Yours Extole News Introducing: The Extole MCP for Developers, Marketers, and AI Agents Extole News Extole Evolves
- [Careers](https://www.extole.com/careers/) - Are you energized by the pace and challenges of a start-up? Build something with us and contribute to a fun & hard-charging culture transforming marketing.
- [Ooops!](https://www.extole.com/ooops/) - Our apologies. It looks like the page you were looking for can't be found. Perhaps you could find it in our Resources library, or our Blog, or try clicking the search icon to look through the entire site. GO TO THE LIBRARY Customized Experiences Beautiful On-Brand Sharing A seamless, integrated referral experience encourages advocates to share across every channel. Your
- [The Extole ACE Award](https://www.extole.com/ace-award/) - The Advocacy & Customer Experience Award recognizes brands that turn customers into advocates with exceptional referral marketing programs.

## Success Story

- [How Ollie's Shopify Referral Program Converts at 2.3x the Industry Average](https://www.extole.com/success-stories/ollies-shopify-referral-program-success-story/)
- [RevZilla revs up holiday with their drop-a-hint program - and keeps going!](https://www.extole.com/success-stories/revzilla-revs-up-holiday-with-their-drop-a-hint-program-and-keeps-going/) - RevZilla wanted further increase their holiday sales while bolstering customer acquisition efforts. To do this, they wanted to help motorcycle lovers effortlessly share with their friends and family their ideal presents by "dropping" them hints.
- [The Sculpt Society Finds The Right Fit for Premium Fitness Referrals](https://www.extole.com/success-stories/the-sculpt-society-premium-fitness-referrals/) - Premium fitness brand The Sculpt Society partnered with Extole to build a referral program that turned word-of-mouth growth into a powerful growth driver.
- [3Rivers Federal Credit Union drives higher signup and conversion rates](https://www.extole.com/success-stories/3rivers-federal-credit-union-drives-higher-signup-and-conversion-rates/) - Learn how 3Rivers Federal Credit Union partnered with Extole to modernize its member referral program, achieving a 63% higher signup rate and 49% higher conversion rate than the industry average.
- [ESET’s Referral Conversions Take Off with a Smoother Customer Journey](https://www.extole.com/success-stories/eset-referral-conversions-smoother-customer-journey/) - ESET revamped its referral flow, boosting signups by 400% and conversions by 240%. Learn how.
- [A wakeup call for the mattress industry](https://www.extole.com/success-stories/a-wakeup-call-for-the-mattress-industry/) - Amerisleep sought to leverage Extole’s platform to automate its refer-a-friend program to achieve maximum customer acquisition success.
- [Brunette the label drives growth with a sophisticated influencer program](https://www.extole.com/success-stories/brunette-the-label-drives-growth-with-a-sophisticated-influencer-program/) - Brunette the Label was running an influencer program with a different digital provider. However, they were not seeing the results they wanted.
- [Go2Bank expands its reach with the refer-a-friend a/b test](https://www.extole.com/success-stories/go2bank-expands-its-reach-with-the-refer-a-friend-a-b-test/) - GO2bank wanted to know how to tweak their Refer-a-Friend program to widen their reach and increase conversions. Extole was able to help them do precisely that.
- [Upgrading refer-a-friend to match different customer journeys](https://www.extole.com/success-stories/upgrading-refer-a-friend-to-match-different-customer-journeys/) - Policygenius offers various insurance product types – including home, life, and auto – and they require this scale and flexibility so they recruited Extole to create an industry-specific referral program that offered the scale and dynamism they required.
- [SkyOne member acquisition soars during pandemic peak](https://www.extole.com/success-stories/skyone-member-acquisition-soars-during-pandemic-peak/) - SkyOne turned to Extole to grow membership during the pandemic when in-branch activities were not available. Two powerful digital experiences significantly boost new member acquisition, support their business development team, and fit perfectly with the digital banking adoption that accelerated during the pandemic.
- [Mattress retailer increases customer acquisition with 9% conversion rate](https://www.extole.com/success-stories/mattress-retailer-increases-customer-acquisition-with-9-conversion-rate/) - Extole's enhanced fraud prevention capability allows Lull to block self-referrals, flag low quality referrals, and prevent cancelled orders from being rewarded.
- [Global apparel retailer raises awareness in us and canada with a 31% advocacy rate](https://www.extole.com/success-stories/global-apparel-retailer-raises-awareness-in-us-and-canada-with-a-31-advocacy-rate/) - Bestseller wanted to raise awareness in Canada and the US of their popular European brand.
- [Taxact targets best advocates using a/b testing](https://www.extole.com/success-stories/taxact-targets-best-advocates-using-a-b-testing/) - TaxAct targeted their best advocates using Extole's A/B Testing, SuperAdvocate Campaigns, and the Refer-a-Friend program.

## Resources

- [2026 Referral Marketing Playbook](https://www.extole.com/resources/2026-referral-marketing-playbook/) - 10 proven referral marketing plays with the reward logic, targeting rules, and placement strategies your team needs to drive more efficient growth.
- [Financial Services Marketing: How To Leverage Referrals](https://www.extole.com/resources/financial-services-marketing/) - Learn best practices for sparking person-to-person sharing and creating stronger connections between your brand and your brand advocates. Get the guide today!
- [Put Your Retail Marketing Into High Gear With Referrals](https://www.extole.com/resources/retail-marketing/) - Retail marketing is always evolving. Today, it’s crucial to implement an effective referral program to drive more success and growth.
- [2025 Referral Marketing Best Practices Guide](https://www.extole.com/resources/referral-best-practices-guide/) - Learn best practices for sparking person-to-person sharing and creating stronger connections between your brand and your brand advocates. Get the guide today!
- [Power Your Credit Union’s Growth with Our Referral Marketing Best Practices](https://www.extole.com/resources/referral-best-practices-credit-unions/) - Historically, credit unions have been heavily reliant on their in-person branches. But the new normal has greatly reduced branch traffic, and credit unions need new ways to engage their existing members while gaining new ones. Drive value to your credit union with these 36 referral marketing strategies and best practices. You'll learn from this guide:
- [Get The Most Out of Peak Season With Refer-a-Friend](https://www.extole.com/resources/peak-season-refer-a-friend/) - The peak season is nearly here, and that means increased online traffic as people begin their holiday shopping. As peak season approaches, businesses should be prepared for the influx of online traffic. One way to take advantage of this increased traffic is through refer-a-friend programs. Refer-a-friend programs can be an extremely effective way to increase traffic to your store.
- [Altimeter: Delivering Measurable Results with the Next Phase of Social Marketing](https://www.extole.com/resources/altimeter-delivering-measurable-results-with-social-marketing/) - Jeremiah Owyang, Partner at Altimeter Group, and Brad Klaus, Extole Founder, discuss the evolution of social marketing.
- [Why We Share: How to Tap into the Consumer Psyche](https://www.extole.com/resources/why-we-share-tap-into-consumer-psyche/) - While the act of sharing is not new, the rise of social media has created a fundamental shift in the way consumers share content and ideas.
- [3 Referral Marketing Tips Every E-Retailer Needs to Know](https://www.extole.com/resources/3-referral-marketing-tips-every-e-retailer-needs/) - Watch the replay of our webinar, The 3 Referral Marketing Tips Every E-Retailer Needs to Know, to understand the true power behind referral programs.
- [How Challenger Brands Use Referral Marketing to Fuel Their Growth](https://www.extole.com/resources/challenger-brands-use-referral-marketing/) - The world is full of small players who are challenging their industries with new, innovative strategies like referral marketing to drive growth.
- [CLEAR Dispels the 5 Referral Marketing Myths](https://www.extole.com/resources/clear-dispels-5-referral-marketing-myths/) - Watch us expose five common misconceptions around referral marketing and discuss the state of referral marketing based on current industry research.
- [Fact vs. Fiction: 5 Referral Marketing Myths](https://www.extole.com/resources/5-referral-marketing-myths/) - Referrals are the acquisition marketing channel for the next decade. They attract new customers to brands — but many people still don't understand how or why.
- [Lightspeed Ahead: Acquire Customers Using Tag Management & Referral Marketing](https://www.extole.com/resources/acquire-customers-using-tag-management-and-referral-marketing/) - Learn how brands are turning their tag managers into acquisition assets by combining their tag managers with a referral marketing program.
- [How to Promote Your Referral Program: A Few Hot Tips](https://www.extole.com/resources/how-to-promote-your-referral-program/) - A practical guide to the best times and places for promoting your brand's referral program so it drives customer acquisition for marketers.
- [Empower the Voice of Your Customers with Referral Marketing](https://www.extole.com/resources/empower-your-customers-with-referral-marketing/) - Watch Extole's webinar with Retail TouchPoints to learn how to scale referrals, promote your referral program, and create successful customer experiences.
- [Gigaom Research Report - Workhorses and Dark Horses: Digital Tactics for Customer Acquisition](https://www.extole.com/resources/gigaom-digital-tactics-for-customer-acquisition/) - This new Gigaom Research study of U.S. digital marketers finds that referral marketing is a top acquisition and conversion tactic.
- [How to Use Referral Marketing to Maximize Customer Acquisition](https://www.extole.com/resources/use-referral-marketing-to-maximize-customer-acquisition/) - Extole and MarketingProfs team up to discuss how marketers are using referrals to track, manage and scale referrals to create their next acquisition channel.
- [Step 1 for Driving Referral Revenue: Promote, Promote, Promote](https://www.extole.com/resources/step-1-for-driving-referral-revenue-promote/) - Watch Extole's webinar with Internet Retailer, Nomad and Aberdeen Group to learn how referral marketing creates scalable acquisition and revenue.
- [A reluctant shopper nets 5 new retail customers](https://www.extole.com/resources/a-reluctant-shopper-nets-5-new-retail-customers/) - Extole's Christopher Duskin tells a personal story of how his hatred of shopping started a chain of referrals that led to a retailer gaining new customers.
- [Retail Survey: How Referrals and Other Top Channels Drive Retail Revenue](https://www.extole.com/resources/how-referrals-and-top-channels-drive-retail-revenue/) - This nationwide survey of retail marketers reveals their goals, budgets and channels. Rising: email, social media, referral marketing.
- [Report: Retailers Who Care About Loyalty Choose Referral Marketing](https://www.extole.com/resources/retailers-who-care-about-loyalty-choose-referral-marketing/) - Find out why retailers who have loyalty programs use referral marketing twice as much as those without them.
- [Extole makes finding your top advocates easy](https://www.extole.com/resources/extole-makes-finding-your-top-advocates-easy/) - The Extole referral marketing platform automatically identifies critical audience segments of advocates & new customers so you can target.
- [Encyclopedia of Referral Marketing](https://www.extole.com/resources/encyclopedia-of-referral-marketing/) - Learn the fundamentals of referral marketing and why they matter to marketers right now with the Extole Encyclopedia of Referral Marketing
- [AAA: Powering Your Program through Your People](https://www.extole.com/resources/aaa-powering-your-program-through-your-people/) - See how AAA powers its refer-a-friend program through its agents to turn successful agent interactions into acquisitions moments for loyal, valuable customers.
- [Omnichannel Referrals for the Modern Marketer](https://www.extole.com/resources/omnichannel-referrals-for-the-modern-marketer/) - Learn how the new Referral API lets brands build unique sharing experiences throughout the customer journey.
- [The Next Generation of Referrals: Everyone, Everywhere](https://www.extole.com/resources/the-next-generation-of-referrals-everyone-everywhere/) - Get an in-depth look at the Advance Auto Parts referral program and see the opportunities for building the next generation of refer-a-friend.
- [Cardpool: Finding Your Biggest Advocates](https://www.extole.com/resources/cardpool-finding-your-biggest-advocates/) - See how Cardpool leverages referrals with repeat customers to truly find their biggest advocates.
- [Build Referrals for the Holiday Season and Beyond](https://www.extole.com/resources/build-referrals-for-the-holiday-season-and-beyond/) - Companies like Kipling-usa.com are delighting advocates and welcoming even more customers with referral marketing.
- [Give the Gift of Referrals this Year](https://www.extole.com/resources/give-the-gift-of-referrals-this-year/) - Watch the replay with Julep Beauty to learn about: referrals in the entire customer journey, real-life API use cases, and campaigns for the holiday season.
- [To Rule at Referrals, Focus on the Journey](https://www.extole.com/resources/to-rule-at-referrals-focus-on-the-journey/) - For marketers, the battle for acquisition and retention is never-ending. Watch the replay to discover what common mistakes to avoid.
- [Give the Gift of Referrals this Season](https://www.extole.com/resources/give-the-gift-of-referrals-this-season/) - Referral marketing season is coming up, the busiest time of year!
- [Why Marketers Build with Extole](https://www.extole.com/resources/why-marketers-build-with-extole/) - See how multiple customers power their referral programs with Extole, turning interactions into acquisition moments for loyal, valuable customers.
- [Everything You Need to Win with Refer-a-Friend in 2016](https://www.extole.com/resources/everything-you-need-to-win-with-refer-a-friend-in-2016/) - Discover referral mistake to avoid in 2016 to help move the needle in retail
- [Referral Do's & Don'ts: The 2016 Hit List](https://www.extole.com/resources/referral-dos-and-donts-2016-hit-list/) - Join us for this free seminar to see what mistakes to avoid and how to create a referral program that blows everyone away in 2016.
- [Do's & Don'ts: How to Run Refer-a-Friend in 2016](https://www.extole.com/resources/how-to-run-refer-a-friend-in-2016/) - Check out Extole’s webinar to discover what common mistakes to avoid so you can utilize referral software to move the needle in retail.
- [Advocate Marketing & the 5 Types of Referral](https://www.extole.com/resources/advocate-marketing-and-the-5-types-of-referral/) - As a marketer, you’ve probably exhausted your search for the next acquisition channel. Well look no further, advocacy marketing is here to drive more revenue.
- [Referrals to Revenue: Advance Auto Parts Creates New Customer Acquisition Channel](https://www.extole.com/resources/referrals-to-revenue-advance-auto-parts-creates-new-customer-acquisition-channel/) - A personal referral is powerful because customers who are referred feel a connection and level of trust to the brand before they experience your site or store.
- [Turning Refer-a-Friend into a Big Acquisition Channel](https://www.extole.com/resources/turning-refer-a-friend-into-a-big-acquisition-channel/) - Learn about the importance of referral marketing and creative optimization in regards to your referral programs.
- [Why Uber’s Referral Program Isn’t Right for You](https://www.extole.com/resources/why-ubers-referral-program-isnt-right-for-you/) - Check out Extole’s webinar to learn about the entire referral funnel, the various types of referral programs out there, and which one is right for you.
- [Create Advocates, Increase Revenue: How Peer-to-Peer Referrals Fuel Growth](https://www.extole.com/resources/how-peer-to-peer-referrals-fuel-growth/) - Check out Extole's webinar to learn the importance of advocates, how to entice them with referrals, and what keeps advocates referring your brand.
- [The #1 Method to Attract Customers: Refer-a-Friend ](https://www.extole.com/resources/the-number-one-method-to-attract-customers/) - The best method in today's world to acquire, activate, and retain customers has become refer-a-friend programs.
- [Internet Retailer Report: Getting Personal](https://www.extole.com/resources/internet-retailer-report-getting-personal/) - Retailers' digital marketing budgets are soaring. Get your advocates talking with referrals.
- [Advocacy Marketing 101: Your Biggest Revenue Driver](https://www.extole.com/resources/advocacy-marketing-101-your-biggest-revenue-driver/) - Watch this webinar replay and learn how to utilize your advocates to grow your business!
- [Everything Advocacy & Referral Can Do for You in 2017](https://www.extole.com/resources/everything-advocacy-referral-can-do-for-you-in-2017/) - Marketers need advocacy and referrals to compete in today's world. Watch this webinar and we'll give you the best 10 strategies to win with referral.
- [Top 10 Advocacy & Referral Strategies for 2017](https://www.extole.com/resources/top-10-advocacy-referral-strategies-for-2017/) - Join us for this seminar to discover 10 strategies to help you locate and engage your high-value customers so they spend more and stay loyal longer.
- [10 Referral Best Practices You Need to Know](https://www.extole.com/resources/10-referral-best-practices-you-need-to-know/) - This webinar dives into the importance of working through individual customers. Referral marketing is a channel on the rise; get a jump on best practices!
- [Great Emails: Referral Marketing's Secret Ingredient](https://www.extole.com/resources/great-emails-referral-marketings-secret-ingredient/) - Watch this webinar to learn about connecting advocates, driving conversion, and mastering digital marketing's workhorse: email. 
- [The Essential Referral Email Guide](https://www.extole.com/resources/essential-referral-email-guide/) - Download this overview of how the best Refer-a-Friend programs use email -- no form fill out is required!
- [Financial Services Buyer's Guide for Referral Marketing Platforms](https://www.extole.com/resources/financial-services-buyers-guide-for-referral-marketing-platforms/) - Whether you're building or upgrading your referral program, it can be daunting. Mobile and even desktop web technologies are changing all the time. How consumers interact digitally with one another is in constant flux. Even something that appears easy — like changing your referral reward — becomes complicated quickly. This guide outlines main criteria for
- [How Leading Financial Services Marketers Design Refer-a-Friend](https://www.extole.com/resources/how-finserv-leaders-design-refer-a-friend/) - This ePaper offers insights on how to design and manage referral programs for consumer financial services. It’s based on Extole’s experience working with marketing and technology teams who use our platform and team of experts to power, measure, and optimize cross-channel referral programs that you’ll be proud to put a lot of marketing muscle behind.
- [Buyer's Guide for Referral Marketing Platforms](https://www.extole.com/resources/buyers-guide-for-referral-marketing-platforms/) - Whether you're building or upgrading your referral program, it can be daunting. Mobile and even desktop web technologies are changing all the time. How consumers interact digitally with one another is in constant flux. Even something that appears easy — like changing your referral reward — becomes complicated quickly. This guide outlines main criteria for
- [QR Codes For Marketing: The Secret Weapon Of Referrals](https://www.extole.com/resources/qr-codes-for-marketing/) - QR codes for marketing are powerful. Their potential is nearly limitless – particularly when it comes to strengthening your brand's referral programs.
- [Make the Most of Social Media With Your Influencer Program](https://www.extole.com/resources/influencer-program/) - Learn best practices for sparking person-to-person sharing and creating stronger connections between your brand and your brand advocates. Get the guide today!
- [Leverage These 30 Referral Best Practices for B2B Companies](https://www.extole.com/resources/referral-best-practices-b2b/) - Learn best practices for sparking person-to-person sharing and creating stronger connections between your brand and your brand advocates. Get the guide today!
- [Forrester Total Economic Impact™ Study of Extole](https://www.extole.com/resources/forrester-total-economic-impact-of-extole/) - BOOST ROI BY 298% OR MORE! If you've always suspected your referral program could be doing better or if you've been considering one, Forrester Consulting has quantified the opportunity to the tune of $19.1M in incremental revenue over 3 years! This powerful study is based on the real-world experience of four Extole customers all of
- [Shoes for Crews Gains Acquisition Traction through Referrals](https://www.extole.com/resources/case-study-shoes-for-crews/) - See how Shoes for Crews drives e-commerce conversion through various mobile and desktop web placements.
- [Referring Union Members to New Benefits is No Contest](https://www.extole.com/resources/case-study-for-union-plus-referring-union-members-to-new-benefits-is-no-contest/) - Union Plus uses referrals among union members to increase signups for its AT&T Discount wireless program and drove 93% more online signups.
- [Madison Reed Makes Refer-a-Friend as Easy to Use as Its Healthy Hair Care](https://www.extole.com/resources/madison-reed-makes-refer-a-friend-as-easy-to-use-as-its-healthy-hair-care/) - See how Madison Reed uses Extole's platform to power easy-to-use referrals everywhere people experience its brand.
- [Hanna Andersson Focuses on Fundamentals to Ensure Quality Clothes and Customers](https://www.extole.com/resources/hanna-andersson-focuses-on-fundamentals-to-ensure-quality-clothes-and-customers/) - Hanna Andersson's Extole-powered refer-a-friend program powers sales and customer acquisition. See how the brand's focus on fundamentals leads to success.
- [Fleetmatics Tackles Tracking Referrals Like it Tracks Trucks](https://www.extole.com/resources/case-study-fleetmatics/) - Fleetmatics knows that customers who refer are more valuable that's why they decided to launch a referral marketing program for customers and sales.
- [AAA Drives Higher Premiums with Referrals](https://www.extole.com/resources/aaa-drives-higher-premiums-with-referrals/) - AAA uses referrals, powered by Extole, to acquire customers with higher NPS scores and who pay higher annual insurance premiums than other channels.
- [Advance Auto Parts and their 25% Conversion Rate](https://www.extole.com/resources/advance-auto-parts-and-their-25-conversion-rate/) - Advance Auto Parts knew its customers were recommending the brand to their friends, but wanted to better understand the value referrals could have.

## Referral Topics

- [Social Referral Online](https://www.extole.com/referral-topics/social-referral-online/) - Billions of recommendations are occurring everyday from restaurant choices, to car mechanics and even where to purchase products used all the time. Are you taking advantage of people telling friends and family about a product or service the like or enjoyed? Word of mouth marketing is what Extole does best. You have heard the story
- [Cart Abandonment](https://www.extole.com/referral-topics/cart-abandonment/) - Businesses spend massive sums of money to drive consumers to their site only to have potential customers leave before ever making a purchase. The threat of cart abandonment is a continuous issue for e-commerce companies. There isn't a simple reason why cart abandonment happens, but the issues include a lack of trust and low buying
- [Customer Retention Strategy](https://www.extole.com/referral-topics/customer-retention-strategy/) - In today's world, the cost of acquiring customers seems to constantly increase. The best alternative to higher costs is to retain those you've already spent money to acquire - having a successful customer retention strategy is paramount. The first measure for most businesses to retain is by asking customers to purchase more, more. While getting
- [Customer Acquisition Tools](https://www.extole.com/referral-topics/customer-acquisition-tools/) - Over the last few years, technology to drive customer acquisition has exploded. As businesses look to ensure they have the right marketing mix, it's imperative to look at acquisition tools that drive quality just as much as quantity. The best marketing tools for customer acquisition provide value in both areas to ensure dollars are spent
- [E-Commerce Order Email Templates](https://www.extole.com/referral-topics/ecommerce-order-email-templates/) - Using email to drive conversion and awareness has been a staple of marketing for more than two decades. While the numbers remain strong, most businesses have optimized their flow to drive strong open, click, and conversion numbers. As businesses look to incrementally improve performance using order email templates to drive engagement is a powerful way
- [Increase Brand Awareness](https://www.extole.com/referral-topics/increase-brand-awareness/) - In today's marketplace, consumers are inundated with brand messages in their inbox, on social media, and on TV. It's impossible for brands to stand out in this environment - the only recourse is to spend, spend, spend. There is a better way! Using referral marketing allows brands to get their best advocates sharing with their
- [Millennial Marketing](https://www.extole.com/referral-topics/millennial-marketing/) - Millennials make up over 21% of consumer purchases which equates to over a trillion dollars of buying power. Where does a millenial spend their money? Almost 50% of them are more willing to purchase from a brand that supports a cause and over 46% say they post pictures with the brands they love. Here's how
- [Abandoned Cart Emails](https://www.extole.com/referral-topics/abandoned-cart-emails/) - Shoppers who add products to their carts but don't purchase is one of the biggest challenges for most eCommerce businesses. Roughly 70% of shoppers will abandon their carts at checkout and that's not a number that is decreasing. Here are ways to solve this issue: Automated Emails Send automated, fully-branded emails through Extole's platform not
- [Customer Experience Software](https://www.extole.com/referral-topics/customer-experience-software/) - In today's world, buyers want to engage with businesses when, where, and how they like. They also want to be treated as unique individuals with experiences customized for them. Check out how you can mold your customer experience to meet the dynamic requirements of your current and future customers. Personalized Insights Personalize every step of
- [Loyalty Programs Examples](https://www.extole.com/referral-topics/loyalty-programs-examples/) - New customers are expensive to acquire - brands want to ensure they stick around. Loyalty programs have been a staple for years to drive additional purchases and revenue. When most brands think of loyalty program examples they picture Starbucks or Ulta Beauty - two of the best. But, there are many ways to drive loyalty
- [Post Purchase Emails](https://www.extole.com/referral-topics/post-purchase-emails/) - Submit Order! Yes! A customer just pulled the trigger, made a purchase, and....is moving on. Gone are the days when buying online was novel and exciting. Still, one thing remains true: you've got a fair amount of your customer's attention from the time a customer submits her order until she receives her delivery. What can
- [People-Based Marketing](https://www.extole.com/referral-topics/people-based-marketing-2/) - Your next must-have marketing strategy is people-based marketing, right? First, though, let's figure at what it is. At it's most basic, people-based marketing is an approach to communicating your brand and brand promise to individuals by individuals. Too many software vendors will tell you that it's about gathering and resolving disparate data about who a
- [Organic Reach](https://www.extole.com/referral-topics/organic-reach/) - Organic reach, defined as the number of unique visitors to a site, has been decreasing steadily since 2014. In order to counter this trend, businesses are placing an increasing amount of effort on identifying their best customers and empowering them through referral. People are 4x more likely to make a purchase when referred by a
- [Order Confirmation Email](https://www.extole.com/referral-topics/order-confirmation-email/) - Brands are fighting a war of attention over their current and potential customers, and the best strategies target users by leveraging their order confirmation emails. Order confirmation emails have an open rate of 60%, compared to a mere 18% of standard emails, therefore brands need to leverage this attention to provide a seamless call to
- [Lead Generation Marketing](https://www.extole.com/referral-topics/lead-generation-marketing/) - Brands spend large sums to generate high-quality leads to start a lasting relationship with their brand. Identifying quality leads or those predisposed to connect with a company's message or product is becoming increasingly difficult. Although many services offer tools to cast a wide net of low-quality leads, Extole's solution helps companies market to leads with
- [Credit Union Marketing Budget](https://www.extole.com/referral-topics/credit-union-marketing-budget/) - Increasingly, leading marketers in financial services are allocating the innovation portion of the credit union marketing budget to modernize a tried and true marketing tactic: refer-a-friend. Existing referral programs tend to be cumbersome, off-brand, and even paper-based. As a result, they can be poorly adopted, impossible to measure, and ignored by marketing teams. But with
- [CMO Role](https://www.extole.com/referral-topics/cmo-role/) - With fleeting loyalty, choices galore, and short attention spans, your current customers hold the keys to your success in a CMO role. That's a daunting proposition and perhaps an explanation for why, in a world where we have vast customer data and insight, we still focus maniacally on new customer acquisition sources and transactions. But,
- [Customer Experience Strategy](https://www.extole.com/referral-topics/customer-experience-strategy/) - If the customer experience is the entirety of a how a customer interacts with your brand, it's imperative, particularly in a world where consumer technology, tastes, alternatives, and values are constantly evolving, that the customer experience is explicitly designed. That is, you can and should make decisions based on a framework to guide the customer
- [CMO, Marketing, and Growth](https://www.extole.com/referral-topics/cmo-marketing-growth/) - The span of responsibilities is broad for any CMO. Marketing in all its forms and flavors demands an array of skills. Increasingly those skills require a technical understanding, the ability to guide a team in the selection of good technology providers, and an understanding of a vendor's vision and ability to execute on that strategy.
- [Alternatives to Facebook Ads](https://www.extole.com/referral-topics/alternatives-to-facebook-ads/) - The rising cost of advertising on Facebook demands that marketers find alternatives to Facebooks ads. More than any alternative channel, customer referrals deliver the quality of Facebook acquisition at a cost that is considerably lower. If you're considering refer-a-friend as an alternative to ads on Facebook (and you should be!), Extole's expertise and capabilities will
- [Conversion Rate Optimization](https://www.extole.com/referral-topics/conversion-rate-optimization-2/) - In recent years, marketers have developed a better understanding of the importance of non-transactional conversions or micro-events along a customer journey. With that understanding, conversion rate optimization has evolved. No longer focused on your business's macro event (conversion in retail, application in financial services, enrollment in online education), marketers are testing improvements to micro-events and
- [Order Confirmation](https://www.extole.com/referral-topics/order-confirmation/) - Your relationship with your customer is built on a series of sparks. The beginning spark is when they first see or hear about your brand and is followed by their impression when they first visit your site. Along their path to purchase, there are other sparks: how fast your site is, its design, your pricing.
- [People Based Marketing](https://www.extole.com/referral-topics/people-based-marketing/) - Marketers today have an incredibly rich understanding of who their ideal customer is, the likelihood of a channel reaching her, and the cost and return of any marketing tactic. Marketing has truly become people-based whether traditional display and retargeting, social and Facebook, or search and custom audiences. The next phase for this people-based marketing revolution
- [Abandoned Cart Email](https://www.extole.com/referral-topics/abandoned-cart-email/) - An abandoned cart email has become a standard marketing tactic. When someone adds products to their cart but doesn't checkout, there are a variety of solution providers who can send an email encouraging the shopper to come back and checkout. Those emails often contain an incentive. Some of the innovations in the world of the
- [Website Referral Programs](https://www.extole.com/referral-topics/website-referral-programs/) - The cost of acquiring new customers by direct marketing continues to increase relative to it's ineffectiveness. Today, consumers are being bombarded by advertising messages through print, TV, and radio to the point where such marketing seems useless. Implementing website referral programs are a great way to get "word of mouth" new business by incentivizing existing
- [What Is Referral Marketing](https://www.extole.com/referral-topics/what-is-referral-marketing/) - What is referral marketing? Think of it in simple terms: spreading the word about your products and services through your existing customers rather than traditional print, radio, or online media. You can still use the conventional methods of advertising, but when paired with a personal recommendation, it is that trust that takes referral marketing to
- [Word of Mouth Marketing](https://www.extole.com/referral-topics/word-of-mouth-marketing/) - There’s a way of reaching customers that most marketing execs haven’t mastered, despite 64 percent of them believing it’s the most powerful marketing there is. That’s Word of Mouth (WOM) marketing. WOM marketing is a vital part of referral marketing. Together they work to turn your customers into your advocates and increase trust and engagement with your
- [Email Marketing Platform](https://www.extole.com/referral-topics/email-marketing-platform/) - Outbound marketing, where you are proactively reaching out to your customers, should make up a significant portion of your promotional marketing mix that powers your referral program. Extole has powered hundreds of referral programs over the last couple years, and according to our best practices, 50% of your promotional content should come from outbound sources.
- [Marketing Channels](https://www.extole.com/referral-topics/marketingchannels/) - Too many marketing teams are in the unfortunate position of playing marketing catch-up. And it's understandable. In marketing and in life when something works, the tendency is to do more of it. But the marketing winds shift too quickly to rely exclusively on what is working today. Take a portfolio approach to reduce your marketing
- [Successful Social Media Marketing Examples](https://www.extole.com/referral-topics/successful-social-media-marketing-examples/) - In this day and age, you can’t afford to skimp on your social media marketing budget. According to Marketing Charts, an estimated 50% of business leaders around the world planned to increase their social media budgets in 2016 alone. This number is on the rise, and rightfully so; as more and more consumers look to
- [Top Referral Programs](https://www.extole.com/referral-topics/top-referral-programs/) - Top referral programs are best at taking a loyalty or rewards programs to the next level by working as stand alone strategies, or in unison. People tend to share more out of altruism than for any personal or financial gain. Top referral programs also take advantage of as many marketing channels as possible such as
- [Web Referral Programs](https://www.extole.com/referral-topics/web-referral-programs/) - Web referral programs were designed for companies wanting to grow and retain their customer base through referrals. The key to success is finding a referral platform that is 1) Easy to setup and 2) Can be scaled and customized to fit your specific needs, yet be adaptable to changing market conditions. Extole supports customer acquisition
- [Website Referral Program Software](https://www.extole.com/referral-topics/website-referral-program-software/) - The expanding referral software industry has given companies the ability to track referral results. The power of a website referral program software is that customers can share your brand with family, friends, family, and social media followers instantaneously, while promoting existing customer loyalty. All the while this will be driving new customer acquisition. Website referral
- [Website Referral Program](https://www.extole.com/referral-topics/website-referral-program/) - A Website referral program is for companies who want to retain a customer base through referrals of new customers. Finding a referral platform that 1) Can be customized and scaled to fit your specific needs and 2) Is easy to setup is key. Adaptability to changing market conditions also helps as it allows marketers to
- [Successful Customer Referral Programs](https://www.extole.com/referral-topics/successful-customer-referral-programs/) - Successful customer referral programs will provide your business with a steady stream of referrals that can transform any struggling business into turning a profit. To be effective, your program needs time to develop, but realize the return on investment can be astonishing. With Extole we don't send you our platform and say "good luck". More
- [Successful Referral Programs](https://www.extole.com/referral-topics/successful-referral-programs/) - As referral marketing continues to prove it's success as a top customer acquisition channel, the truth is some referral programs are not as successful as others. But why? If done right, referral programs could be your most successful acquisition channel, driving up to 25% of new customers. Here are our top tips for launching a
- [Successful Social Marketing Campaigns Examples](https://www.extole.com/referral-topics/successful-social-marketing-campaigns-examples/) - There is no better, low cost option to increase new business, than to find successful social marketing campaigns examples. Organizations need to acknowledge the power social media has to attract and engage customers. Using Extole's platform can help you find successful social marketing campaigns examples. Will your company benefit from using Facebook, mass email, or
- [Successful Social Media Campaign Examples](https://www.extole.com/referral-topics/successful-social-media-campaign-examples/) - 37 minutes. That’s how long the typical American spends per day on a social network site. We are all too aware that that same 37 minutes can quickly turn into two hours, which can and often does stretch into four hours. These are marketable minutes, and to say that’s “marketing potential” is an understatement. We
- [Successful Customer Loyalty Programs](https://www.extole.com/referral-topics/successful-customer-loyalty-programs/) - Successful customer loyalty programs provide a business striving to turn a profit with a steady stream of referrals. Your program needs time to develop to become effective, but realizing that the return on investment can be spectacular. At Extole, we don't send out our platform and simply say "good luck". You get our expertise, and a
- [Social Referral Software](https://www.extole.com/referral-topics/social-referral-software/) - The whole point to getting and using social referral software is rewarding people for telling their family and friends about your business. People share experiences about service and products for many reasons. Impressing others, looking good, and helping or teaching are just a few. Extole is the leading social referral software company on the market.
- [Social Referral Tracking](https://www.extole.com/referral-topics/social-referral-tracking/) - Are you taking advantage of driving traffic to your business through the power of social media? If you are, how do you know? Can you measure your success, or lack there of, and make any necessary changes needed? First you need to create goals and objectives. Increasing referrals by a certain percentage within a certain
- [Social Referral](https://www.extole.com/referral-topics/social-referral/) - It is extremely imperative to keep up with consumer trends in the social space. A dominating presence on social media is a key factor in driving brand awareness through social networks, serving as a gateway channel to your audience and the general public. Social referrals boost brand awareness and help convert prospects into customers. Extole’s
- [Software Referral Program](https://www.extole.com/referral-topics/software-referral-program/) - In today’s social economy, important buying decisions are dominated by software referral programs. As consumers, we place a significant amount of trust in the hands of our friends, family, and colleagues to steer us in the right direction. Where we eat, how we shop, what we wear, and how we choose to spend our money,
- [Successful Brand Ambassador Programs](https://www.extole.com/referral-topics/successful-brand-ambassador-programs/) - Successful brand ambassador programs allow people to utilize services and products to interact and connect. This leads to sharing or commenting about affiliations with your brand and why companies that have successful brand ambassador programs thrive in new customer acquisition and retaining existing ones. Extole's enterprise platform can help create a brand ambassador program with
- [Social Network Marketing Strategy](https://www.extole.com/referral-topics/social-network-marketing-strategy/) - You know you need a social network marketing strategy for your business. What's next you ask? You need to make sure your marketing strategy communicates with authentic fans--those who have the most power and influence. Advocates are needed, but it's how best you organize and manage them within your social network marketing strategy that defines
- [Social Referral Marketing](https://www.extole.com/referral-topics/social-referral-marketing/) - Marketing is moving out of the traditional space, and into the social sphere. Are you keeping pace with competitors and keeping up with social trends? Social referral marketing is the mouthpiece your business needs to grant you access to the best customers in the social space, and is an essential component of your marketing strategy.
- [Social Referral Program](https://www.extole.com/referral-topics/social-referral-program/) - Social media is driving customer engagements and interactions at lightening speeds; isn’t it time your company joined the social revolution to evolutionize the way you do business? A social referral program is a key component in securing the longevity of your brand. Utilize your present customer base to expand the reach of your product with
- [Social Referral Rewards](https://www.extole.com/referral-topics/social-referral-rewards/) - Have you read about the big viral launches such as Dropbox and Paypal and wondered what it takes to replicate that success for your business? Social referral rewards is the answer. Success for your business does not mean you have to match the results of these two companies however. Social referral rewards are such a
- [Social Media Marketing Platform](https://www.extole.com/referral-topics/social-media-marketing-platform/) - When it comes to marketing tactics using social media, it is imperative to ensure you plan out your content accordingly. This includes social media updates as well as any timetable for content. You want all marketing content to be promoted properly and organized in how it is portrayed. That is where Extole steps in as
- [Social Media Marketing Platforms](https://www.extole.com/referral-topics/social-media-marketing-platforms/) - Social media marketing platforms can help you capitalize on your base following and take advantage of all social media channels, including Pinterest, Facebook, and Twitter. Social media marketing platforms cover activities with social sharing such as content, videos, and images for marketing purposes. Extole as your platform can help with details such as: Developing goals
- [Social Media Marketing Service](https://www.extole.com/referral-topics/social-media-marketing-service/) - How do you measure your brand’s social media marketing services? If leveraging expensive tools and hiring external sources to do the digging for you is your go to method, it’s time to rev your engines and look to the future of the social space: Extole. With Extole, you can access a treasure trove of data
- [Social Media Marketing Software](https://www.extole.com/referral-topics/social-media-marketing-software/) - A top trending social media marketing software these days is referral platforms. Retailers, like Hanna Andersson, are acquiring better customers and more revenue with refer-a-friend campaigns. What's key is that referrals help tie ROI to your social media channels and capitalize on your follower base. As a marketer, you are forced to prove your spend
- [Social Media Marketing](https://www.extole.com/referral-topics/social-media-marketing/) - Social validation is best explained as our need for attention. All of us have a deep desire to be accepted and to share good things about our life, work, family, hobbies, and accomplishments across our social media networks. This includes great experiences with businesses, products, services, and brands. Your happy customers will become advocates, because
- [Social Media Marketing Campaign](https://www.extole.com/referral-topics/social-media-marketing-campaign/) - Garnering awareness for your brand via social media is essential to creating a popular product. There are four important elements to consider when launching a social media campaign, to ensure the success of your business and acquire a loyal follower base:
- [Social Media Marketing Campaigns](https://www.extole.com/referral-topics/social-media-marketing-campaigns/) - Your brand’s voice on social media has the power the reverberate across your company’s largest assets. Isn’t it time you nailed down your social media marketing strategy with noteworthy campaigns that strengthen your brand recognition? Buzzworthy products are talked about, discussed, and shared on social media; up your campaign game with Extole to ensure the
- [Social Media Marketing Companies](https://www.extole.com/referral-topics/social-media-marketing-companies/) - In the United States and globally, social media is the most popular form of online activity. Social media and networks have transformed the marketing efforts of businesses worldwide. Social media influencers have taken the place of celebrity endorsements. Gaining traffic and attention from social media sites to your product or service is now the responsibility
- [Social Media Marketing Plan](https://www.extole.com/referral-topics/social-media-marketing-plan/) - The prevalence of social media requires a stealthy plan and a healthy dose of strategy. Your social channels serve as a gateway to your audience and prospective customers. To capitalize on your social follower base and generate new customers, your social media marketing plan should include a referral marketing program to boost brand awareness and
- [Social Media Marketing Brand Awareness](https://www.extole.com/referral-topics/social-media-marketing-brand-awareness/) - How do keep up with consumer trends? Having a strong presence on social networks is a key to powering brand awareness on social media platforms and even to brand awareness beyond the social network. If your target audience and even existing loyal customers are unable to identify your brand in the social space, your online
- [Social Media Marketing Campaign Examples](https://www.extole.com/referral-topics/social-media-marketing-campaign-examples/) - Your brand’s voice on social media has power that reverberates across your company’s largest assets. Finding social media marketing campaign examples that fit into your message is paramount. Isn’t it time your social media marketing strategy strengthened your brand recognition? Buzzworthy products and services are talked about and shared on social media everyday; upping your
- [Social Marketing Platform](https://www.extole.com/referral-topics/social-marketing-platform/) - Engaging people across every social channel in order to better manage and identify customers who matter to your brand is what a social marketing platform is for. Extole is a social marketing platform that can leverage referral marketing services to increase sales and brand awareness in a measurable way. Extole provides solutions to match your
- [Social Media Brand Ambassadors](https://www.extole.com/referral-topics/social-media-brand-ambassadors/) - Social media brand ambassadors are newer concepts when it comes to marketing departments. Most companies try to use brand ambassadors and take advantage of what social media offers. What is really needed though are social media brand ambassadors who have large followings online, and have multiple marketing channels they use everyday. This is where Extole
- [Social Media Brand Awareness](https://www.extole.com/referral-topics/social-media-brand-awareness/) - Investing in social media is investing in the success of your product on the market. Social media influencers are dominating consumer spending habits; more and more prospective customers are looking to social media influencers to help them make big spending decisions and point them in the right direction. To increase your social media brand awareness,
- [Social Media Campaign Examples](https://www.extole.com/referral-topics/social-media-campaign-examples/) - Your brand needs a social voice and to get that, you need to research some social media campaign examples. Extole can help so that social media power can echo across all your company assets. Finding social media campaign examples that fit your message can sometimes be difficult. But getting brand recognition in the social market
- [Social Media Campaigns](https://www.extole.com/referral-topics/social-media-campaigns/) - Measuring the impact of your social media campaigns is a challenge. Incorporating your Referral Program into your social campaigns can drive word of mouth and revenue, and Extole's platform will help you promote, measure, and optimize the referral channel. Referrals drive your customers to share your brand with their social networks, tapping your social campaigns
- [Referrals Program](https://www.extole.com/referral-topics/referrals-program/) - Referrals matter. A referrals program mattes as well because people ask friends and family when they want recommendations on products and/or services. Not only do they ask, but often, they act on endorsements from those same family and friends. A study by Nielsen showed that referrals are the most trusted form of advertising. At Extole,
- [Referring A Friend](https://www.extole.com/referral-topics/referring-a-friend/) - Finding a referring a friend software platform that promotes customers to share your product, brand or service, is what drives new customer awareness, acquisition, retention, and revenue. Referring a friend software also helps you understand what customers are communicating about your brand. Leverage the word-of-mouth conversations about your business into increased engagement and more acquisitions.
- [Retention Email Marketing](https://www.extole.com/referral-topics/retention-email-marketing/) - What exactly is retention email marketing? Think of it as keeping customers more engaged with continued followup to eventually make another purchase from your business. Email is a great way to retain customers and increase their lifetime value. Refer-a-friend is a form of email marketing that is thought of often as an acquisition channel. Existing
- [Referral Software](https://www.extole.com/referral-topics/referral-software/) - Extend your brand power and amplify the strength of your brand message with an effective referral software program. With Extole, you can take your product to the next level and transform loyal customers into your biggest brand advocates. Extole provides your business with access to the right analytics and that ability to target your biggest
- [Referral Tool](https://www.extole.com/referral-topics/referral-tool/) - Referral tools are taking over and becoming the next acquisition channel to get better customers. If you've built a referral tool in-house, congrats! If you have yet to start, don't fret. First, have you considered the following: promotion, mobile sharing, and personalized engagement? If not, have no fear – we've got the best practices to
- [Referral Tracking Software](https://www.extole.com/referral-topics/referral-tracking-software/) - Referral tracking software allows you understand who advocates are sharing with, what drives them to share, and where they want to share a referral. Having a referral program in place is more than just letting someone else handle your new customer acquisition. It is getting a deeper connection and understanding of your advocates to improve your business.
- [Referral Website](https://www.extole.com/referral-topics/referral-website/) - Referred customers are one of the best customers to acquire and make part of the family. They spend more and stick around longer. They're just overall more profitable, sporting characteristics such as: 20% higher AOV's 25% higher lifetime values 25% more profitable overall Simply put, customers that come to brands through their referral website are
- [Referral Reward Programs](https://www.extole.com/referral-topics/referral-reward-programs/) - Reward programs come in all shapes and sizes. Some work. Some don't. Referral programs take your rewards and loyalty programs to the next level, either working in unison, or as a stand alone strategy. While rewards play a role in referral programs, it's just a part of why referral programs work. Sure, incentives for your
- [Referral Rewards Program Ideas](https://www.extole.com/referral-topics/referral-rewards-program-ideas/) - Getting creative with referral rewards program ideas and marketing sometimes requires you to tweak your advertising. When building your marketing software, you think your customers will use it as setup, and how it was intended to be used. With Extole, you can establish a base refer a friend program, and then design inventive ways to
- [Referral Rewards Program](https://www.extole.com/referral-topics/referral-rewards-program/) - Reward loyal customers with a referral rewards program that incentivizes and encourages customers to return. A rewards program is an essential component of referral marketing and increases the probability that additional conversions can occur from referrals. Extole makes your referral rewards program an integral part of your business. Extole provides your business with real-time reward
- [Referral Rewards](https://www.extole.com/referral-topics/referral-rewards/) - A referral reward is just as it sounds: a reward of cash, loyalty points, discounts, or other form given for successfully referring a new customer. Encourage your advocates to share across every channel with a seamless and integrated referral experience that provides referral rewards as well. Extole is the best leading enterprise advocacy platform on
- [Referral Promotion Ideas](https://www.extole.com/referral-topics/referral-promotion-ideas/) - By leveraging the right referral promotion ideas, a referral program can be taken to the next level. All successful referral programs drive a significant volume into the funnel - successful promotion is fundamental to acquiring this traffic. In our 2016 Referral Guide, we'll share with you the top performing referral promotion ideas to take your
- [Referral Promotion](https://www.extole.com/referral-topics/referral-promotion/) - A referral promotion is hype or advertising in which you reward users for sharing and referring their friends or family to your products, or by signing up for a program. Timing is everything when planning your referral promotion program. Every marketing relationship has key moments with prospective customers, and Extole can guide you through those
- [Referral Programs And Customer Value](https://www.extole.com/referral-topics/referral-programs-and-customer-value/) - Referral programs and customer value go hand in hand when you build a successful customer referral program that provides your business with a steady stream of referrals. This stream of new business can transform any struggling company into one that is turning a profit. To be effective however, your program needs the time to develop
- [Referral Programs Examples](https://www.extole.com/referral-topics/referral-programs-examples/) - Referral programs not only help your business grow a customer base, but can assist with retaining existing customers as well. Referral programs are necessary to ensure the longevity of your brand. By using word of mouth marketing and referral rewards, dedicated customers will back your business by crafting your companies message across the social sphere.
- [Referral Programs That Work](https://www.extole.com/referral-topics/referral-programs-that-work/) - Referral programs sounds easy but prove to be pretty complicated. They require you to deliver a great experience for your existing customers who share. They need to connect to email and social to reach the friends of your advocates. They need to have a great experience for that traffic in order for conversions to actually
- [Referral Programs](https://www.extole.com/referral-topics/referral-programs/) - Referral programs help your business grow from zero to hero. Clinching a progressive referral program is necessary to grow your business and ensure the longevity of your brand. A dedicated customer backing your business is essential to crafting a mainstay product and expanding your business’ message across the social sphere. So what’s your referral program
- [Referral Program Ideas](https://www.extole.com/referral-topics/referral-program-ideas/) - Word of mouth marketing is powerful and continues to be rated as one of the most powerful forms of marketing. However, it can be very difficult to measure. Setting up a referral program is a great way not only to reward existing customers, but to assist in actual tracking of the "word of mouth" marketing
- [Referral Program Letter](https://www.extole.com/referral-topics/referral-program-letter/) - A referral program letter covers a wide variety of subjects or products to a generalized audience. A creative referral program letter may be just what you need to bring in that new customer who will not only spend a little more, but will stick around longer to make multiple purchases. The best method to acquire,
- [Referral Program Software](https://www.extole.com/referral-topics/referral-program-software/) - Referral program software is the most important acquisition channel of the next decade. Referral programs give customers the power to share a brand's products or services across social media, email, and the web. With Extole’s referral program software, everyday customers can turn into brand champions. Marketers have the capability to launch, measure and optimize referral
- [Referral Program Template](https://www.extole.com/referral-topics/referral-program-template/) - A referral program template is a guide, instructions, or directions used to achieve a set goal. Referrals can supply you with new customers who may, in the long term, spend more money and make multiple purchases. Extole can help you with your referral program template with the intention of helping existing customers use the refer-a-friend program to
- [Referral Program](https://www.extole.com/referral-topics/referral-program/) - Referrals have become more prevalent in our today’s culture. Friends, family, colleagues refer others to every kind of product, service, event, etc. and as a marketer you have to enable your customers to advocate for you. That’s why a referral program is essential to your marketing mix. Here are the top 3 best practices from
- [Referral Marketing Works](https://www.extole.com/referral-topics/referral-marketing-works/) - Marketing can be expensive and time-consuming. But referral marketing works and is the cheapest and most effective form of marketing available for your business. Why? All you need is to provide a customer with a great experience and then ask them to spread the word. It's simple. Extole has the best platform on the market
- [Referral Marketing](https://www.extole.com/referral-topics/referral-marketing/) - A new report from Gigaom Research concludes with “If you’re not spending on referral marketing, you’re making a mistake.” The referral marketing tactic of promoting products using word of mouth is one of the oldest, yet most trusted marketing strategies. Are you on the right side of the referral marketing revolution? It’s time to rethink
- [Referral Platform](https://www.extole.com/referral-topics/referral-platform/) - Creating a genuine relationship with your customers that feels organic isn't always easy. With Extole's cross-channel referral platform you can drive new customer acquisition, revenue, and awareness by empowering your existing customers to refer their friends. A referral platform will also provide insights on where the customers came from, how they converted, and how much
- [Referral Program Examples](https://www.extole.com/referral-topics/referral-program-examples/) - Referrals are an important part of business, but finding the best platform from all the referral program examples on the market can be discouraging if you want to avoid starting from scratch. Where do you start? How do you expand and motivate customers to refer? Extole can help. With our enterprise platform and referral marketing
- [Referral Program Idea](https://www.extole.com/referral-topics/referral-program-idea/) - The best referral program idea you can have is starting a word of mouth marketing campaign. It continues to be rated as one of the best low cost forms of marketing available. However, at times it can be difficult to measure without using the right platform. Setting up your referral program is a great way
- [Referral Marketing Software](https://www.extole.com/referral-topics/referral-marketing-software/) - In the last few years, some marketers have depended on social networking to drive brand awareness and increase engagement, but there's one problem: Once a message goes viral, the online discussion gets out of the company's hand. That's where referral marketing comes into play. Referral marketing helps you track what customers are saying about your
- [Referral Marketing Statistics](https://www.extole.com/referral-topics/referral-marketing-statistics/) - Referral marketing statistics data is the key to refining any marketing channel. Who refers your products and services, how many conversions they get, and even how long it takes customers to send out out referrals is the type of information collected. Extole has an enterprise platform that can take the referral marketing statistics you gather
- [Referral Marketing Strategies](https://www.extole.com/referral-topics/referral-marketing-strategies/) - Referral marketing strategies can help build your customer base. Simply put, existing customers become your new sales team by referring their friends and family to your products and services. Extole's platform can help you dig into the untapped referral side of your business without having to use traditional advertising dollars. The best part? It doesn’t
- [Referral Marketing Systems](https://www.extole.com/referral-topics/referral-marketing-systems/) - If you’re doing the right thing in business, by default, accidentals referrals will happen. But to be consistent, you need to create a fundamental approach to acquiring referrals. Extole is the best platform on the market among the many referral marketing systems available. Extole can help you identify the ideal customer who will refer, assist
- [Referral Marketing Tracking](https://www.extole.com/referral-topics/referral-marketing-tracking/) - Referral marketing tracking is in essence to track a customer referral. To do this properly you need to acquire a referral marketing software that sets up a referral marketing campaign, and can reach and track a large group of people. Extole can help with every aspect of referral marketing tracking. Build you advocate profiles just
- [Referral Marketing Sites](https://www.extole.com/referral-topics/referral-marketing-sites/) - Referral marketing sites have shown over and over they are best at not only growing your business, but retaining customers through sales and conversion. It makes sense as we go to family and friends all the time for advice on movies, restaurants, and places to stay when traveling. Extole's platform is perfect to take advantage
- [Referral Marketing Opportunities](https://www.extole.com/referral-topics/referral-marketing-opportunities/) - Some of the biggest referral marketing opportunities available include refer-a friend acquisition. The internet is changing the landscape of business as we know it. If you find yourself in the place of being a specific niche and are yet a smaller manufacturer, the web changes distribution channels. The key is to find out how to
- [Referral Marketing Plan](https://www.extole.com/referral-topics/referral-marketing-plan/) - A referral marketing plan is more than just acquiring new customers. Marketing campaigns are about getting customers excited about your brand and coming back for repeat purchases. Extole's enterprise platform helps you engage more customer advocates, who in turn spend more and stay loyal longer. A referral marketing plan from Extole does more than just
- [Referral Marketing Platform](https://www.extole.com/referral-topics/referral-marketing-platform/) - With happy and engaged customers who appreciate the products you sell, you have a powerful way to encourage them to connect your brand with their friend and family. The best way is with a referral marketing platform. Referral marketing platforms are revolutionizing marketing in retail and financial services by making it easier and more efficient
- [Referral Marketing Program](https://www.extole.com/referral-topics/referral-marketing-program/) - The power of referrals is highly impactful in today’s market. Consumer buying decisions are heavily influenced by family, friends, social media influencers, and colleagues. We as consumers eat at restaurants recommended to us by friends, buy clothes from stores suggested to us by colleagues, and even pick dentists and doctors based on the recommendation of
- [Referral Marketing Programs](https://www.extole.com/referral-topics/referral-marketing-programs/) - Boosting your product and extending your brand's power is easy with referral marketing programs. Your customers are your biggest brand advocates, and loyal followers can impact others to follow suit. Referral marketing programs help your business acquire your most loyal customers. With Extole, you can up the ante on your referral program and access the
- [Referral Marketing Examples](https://www.extole.com/referral-topics/referral-marketing-examples/) - Starting a referral program from scratch can sometimes seem like a daunting task. Where do I start? How do I grow it? Will my customers accept a program and use it? Referral programs can take any shape and it only takes one to be successful. Extoles platform has helped Starbucks, Virgin America, Microsoft, Vonage, and
- [Referral Marketing Guide](https://www.extole.com/referral-topics/referral-marketing-guide/) - When done right, referral marketing works exceptionally well. There are many studies that show how referral marketing is the best low cost method for generating revenue. Finding the perfect referral marketing guide makes all the difference in the world. Extole's enterprise platform is the best referral marketing guide on the market. Referral marketing can seem
- [Referral Marketing Ideas](https://www.extole.com/referral-topics/referral-marketing-ideas/) - Referral marketing allows you to successfully reach a customer base you may not already market to. This may be because they are not accessible under conventional channels or possibly unsure of your pricing and feel it is out of reach. Sometimes it's difficult to think about referral marketing ideas. What types of referrals work? How
- [Referral Marketing Online](https://www.extole.com/referral-topics/referral-marketing-online/) - Your digital marketing methods have provided a slight boost to your revenue, but how can you really increase customer engagement and with noticeable results? Referral marketing online is the answer and Extole can help lead the way with spreading the word. With so much competition online, it is getting harder for your company, products, and
- [Referral Marketing Companies](https://www.extole.com/referral-topics/referral-marketing-companies/) - So, you're thinking about how to acquire more new customers and how referral marketing companies might help? With our guidance and technology, we can increase your new customer acquisition, while also driving repeat purchase form existing customers - all by leveraging the power of word-of-mouth. Extole's platform is designed from the ground-up to offer an
- [Referral Marketing Definition](https://www.extole.com/referral-topics/referral-marketing-definition/) - Referral marketing definition: a method of spontaneously promoting a businesses products and services to new customers by word of mouth. This can happen through a variety of channels such as email, mobile, and social media. Extole's platform can help define your referral marketing, as it is built for low-friction and high-engagement to generate new customer
- [Referral Marketing App](https://www.extole.com/referral-topics/referral-marketing-app/) - Potential customers are bombarded constantly by advertising messages on radio, television, and by print media. This over-exposure leads to annoyance and what is labeled as "banner blindness". You run the risk of possibly losing any value promoting your product using traditional measures. Avoid these marketing pitfalls and explore alternative ideas to reach new, and retain
- [Referral Ideas](https://www.extole.com/referral-topics/referral-ideas/) - You’ve come to the right place. Extole powers the best referral programs in the country – working with companies such as Lands’ End, Starbucks, and Virgin America, we know how to scale your small acquisition idea into a profitable channel. What are some referral ideas that can get you to that next level? 1. Fix
- [Referral Incentive Ideas](https://www.extole.com/referral-topics/referral-incentive-ideas/) - Repeat customers can help bring in new consumers for your business. The key to this referral strategy is to keep your referral incentive ideas fresh. However, referral incentives need to make sense not only for existing customers, but also for prospective clients as well. Extole's platform will incorporate your existing referral program seamlessly and is
- [Referral Incentive Program](https://www.extole.com/referral-topics/referral-incentive-program/) - A referral incentive program can sometimes seem difficult to setup with what appears to be too many moving parts. Deciding on what type of referral incentives to use troubles most companies. Using Extole can help you overcome those moving parts and get down to the real reason you want to setup a referral incentive program
- [Referral Incentive Programs](https://www.extole.com/referral-topics/referral-incentive-programs/) - Referral incentive programs at times can seem difficult to setup. What can appear to be many moving parts is simply reaching as wide an audience as possible, as often as possible. Deciding on the type of referral incentive to use is what troubles most companies. You can overcome those moving parts using Extole by getting
- [Referral Company](https://www.extole.com/referral-topics/referral-company/) - Recommendations from friends are driving customers to your brand. In this age when advertising is less and less trusted, brands are looking for a world class referral company drive new customers and more revenue to their brand. Choosing the right partner can make the difference between success and failure. Here are three of the best
- [Referral Contest Ideas](https://www.extole.com/referral-topics/referral-contest-ideas/) - Contests and sweepstakes are a great way to engage your customers. An easy way to track these type of promotions is using a referral platform. Looking for some referral contest ideas? There are many different ways to use referrals to power these type of programs: 1) Encourage Sharing To incentivize customers to share your brand,
- [Referral Coupon](https://www.extole.com/referral-topics/referral-coupon/) - What's worse than being on the checkout page of a website, having to go back and scour countless emails to find your discount code, only to finally go back to see you've been timed out? Not much. In today's online shopping world referral coupons are necessary to take the pain out of this process. Here
- [Referral Email](https://www.extole.com/referral-topics/referral-email/) - Referral email is the easiest way to get your existing customers promoting your brand. People are inundated with spam email all the time. However, if you setup a refer-a-friend loyalty program that only requires a simple referral email, repeat customers can and will send those out to friends and family. There is no better way to acquire new
- [Referral Campaign](https://www.extole.com/referral-topics/referral-campaign/) - When formulating ideas for your referral campaign, it's important to realize that many have waded in similar waters before you. Referral campaigns have come and gone. The successful referral campaigns, though, have become successful because they've been apart of something bigger than just a campaign. Successful referral campaigns are apart of referral programs, one's that
- [Referral Campaigns](https://www.extole.com/referral-topics/referral-campaigns/) - Referral campaigns have come and gone, but the successful ones become something bigger than just a campaign. They are designed to be seamless and easily accessible, yet have a savvy look that today's internet users are expect. The are also available everywhere your customers are, so can be promoted with little to no effort by advocates. Here
- [Refer Friend Program Ideas](https://www.extole.com/referral-topics/refer-friend-program-ideas/) - Are you looking for refer friend program ideas to get that little extra boost in sales? Everyone talks of turning loyalty into new customer acquisition, but actually having a concrete plan of action that you stick to is another thing. Extole can help you increase new customer numbers by using more than just a traditional
- [Refer Friend Program](https://www.extole.com/referral-topics/refer-friend-program/) - People having great experiences with services and products talk about them. If customers are willing to talk about your business, why not setup a refer friend program and take advantage of those situations? No platform is better than Extole to help organize a friend referral program. Gain new customers from loss leader sales, increase sign
- [Refer Website](https://www.extole.com/referral-topics/refer-website/) - Want your customers to market your product for you? Easy. Add a referral program to your website. While outbound email promotion is great for promoting program awareness, it’s vital to have prominent promotion placements on your website for users to come back and share over and over again. Here are a couple of tips to
- [Referral App](https://www.extole.com/referral-topics/referral-app/) - Social media is changing constantly and tools such as Facebook and Instagram are not going anywhere. One thing consumers tend to agree upon however, is their dislike for mass broadcasting and advertising. The constant bombardment of commercials, ads, and flyers can be a turnoff. Especially when not geared specifically towards the viewer/listener. That is where
- [Referral Campaign Ideas](https://www.extole.com/referral-topics/referral-campaign-ideas/) - People buy from people. When you use Extole, you let your existing customers help you acquire new, higher quality customers. With a beautiful, easy, cross-channel sharing experience, the recommendations from your customers will generate traffic that converts and acquire customers who are more valuable and loyal. Referral campaign ideas that Extole can help you build
- [Refer A Friend Program](https://www.extole.com/referral-topics/refer-a-friend-program/) - The next generation of revolutionary marketing tactics are embedded in refer-a-friend programs. Consumers trust their friends, family, and coworkers to help them make major buying decisions on a regular basis. Poor quality refer-a-friend programs will inhibit your customers from sharing your product to a wider audience that trusts their opinion. Capitalize on your existing customer
- [Refer A Friend Programs](https://www.extole.com/referral-topics/refer-a-friend-programs/) - Refer-a-friend programs are changing the way marketing business is conducted. Consumers place their trust in the hands of friends and family to help them make buying decisions. A quality refer-a-friend program will allow your customers to share your product on a larger scale, and to an audience that trusts their opinion. Extole’s refer-a-friend program will
- [Refer A Friend Software](https://www.extole.com/referral-topics/refer-a-friend-software/) - Refer A Friend Software is a cross-channel platform that encourages your customers to share your brand, product or service with their friends, driving new customer acquisition, retention, awareness, and revenue. Referrals will also help you understand what customers are saying about your brand, leveraging word-of-mouth conversations into more acquisition and increased engagement. So, why invest
- [Refer A Friend Widget](https://www.extole.com/referral-topics/refer-a-friend-widget/) - A Refer a Friend Widget is the start to a successful marketing referral program. It allows existing customers to share your product in their own way. However, a successful referral program is much more than the consumer experience. Referral success requires more than a just a widget. Just like any other marketing initiative, it requires
- [Refer a Friend](https://www.extole.com/referral-topics/refer-a-friend/) - Refer a friend programs have seen continued success at the world's leading brands. The success of refer a friend can be attributed to: 1) Trust A 2013 Neilsen Trust study showed that consumers trust referrals from friends 18% more than any other form of advertising. 2) Targeting Many marketers spend tons of wasted money feeding
- [Partner Referral Program](https://www.extole.com/referral-topics/partner-referral-program/) - A partner referral program can be viewed as an agreement between two entities that prospective leads for new business will be sent through methods such as email, messaging, or websites. How does Extole fit into this? Extole is the industry-leader in referral marketing and helps brands create, manage, and optimize, refer-a-friend programs to increase customer
- [Popular Social Media Campaigns](https://www.extole.com/referral-topics/popular-social-media-campaigns/) - Popular social media campaigns started out s being innovative social media marketing, now it is essential and needs to be a part of any company's marketing and advertising strategy. Extole takes the customer experience to new levels by centering on customer acquisition. Extole gives the marketer the control to do that by turning social media
- [Refer A Friend Campaign](https://www.extole.com/referral-topics/refer-a-friend-campaign/) - Have you recently been invited to use a high-growth product or company like Uber or AirBnB through a refer a friend campaign and said "I'll give it a try!" and used the app? Today, paid content is less trusted by consumers and people are looking to their friends, family and people they trust to tell
- [Refer A Friend Marketing Ideas](https://www.extole.com/referral-topics/refer-a-friend-marketing-ideas/) - Refer a friend marketing ideas allow you to reach a customer base with success that you may not already have a market reach for. Maybe they aren't accessible under conventional channels or unsure of your price point and feel it's out of reach. Sometimes it's very difficult to think about refer a friend marketing ideas.
- [Refer A Friend Marketing](https://www.extole.com/referral-topics/refer-a-friend-marketing/) - When it comes to your marketing strategy, it's difficult to know which options will really move the needle and help you reach your growth, acquisition, and reactivation goals. What will really help your brand engage and activate your customers? What is the best way to deliver your brand message to the right people? Questions all
- [Online Referral Programs](https://www.extole.com/referral-topics/online-referral-programs/) - Are you ensuring the success of your business with an online referral program that lets your customers recommend you to their friends, family, and professional networks? In today’s market, businesses cannot afford not to invest in their relationship with their customer base with online referral programs that can help them tap into their customers’ networks.
- [Online Referral Software](https://www.extole.com/referral-topics/online-referral-software/) - With the software industry expanding, it has enabled companies to use online referral software to track referral results. The power of online referral software has enabled customers to share with friends, family, and social media followers. This drives new customer acquisition while also promoting loyalty among existing customers. Leverage tracking critical marketing metrics within your
- [Paid Referral Program](https://www.extole.com/referral-topics/paid-referral-program/) - What is a paid referral program? Ever been offered a discount, gift card, or cash incentive to refer someone to a business? If so, then you've been asked for a paid referral. Paid referrals cost less for your business as the additional sales more than pay for the extra expense the referral creates. Also, referred
- [Online Referral Program Software](https://www.extole.com/referral-topics/online-referral-program-software/) - The expanding software industry has enabled companies to track referral results. The power of referral software enables customers to share your brand with friends, family, and followers, instantaneously, promoting existing customer loyalty all the while driving new customer acquisition. Referral software allows for tracking critical marketing metrics marketers leverage within their strategy to craft new
- [Online Referral Program](https://www.extole.com/referral-topics/online-referral-program/) - Many marketers are starting to consider referral programs as their top customer acquisition tool. Why? Because referrals have proven to work, it's that easy. As humans, we're more inclined to trust a business if we were referred by a friend or someone we know, that's our nature. In fact, 80% of all purchase cycles today
- [Marketing Software Programs](https://www.extole.com/referral-topics/marketing-software-programs/) - How do you ensure your product has staying power in the open market? A marketing software program that can transform customers into brand advocates is the next big thing to hit the consumer space. With a program geared towards referral marketing, you have the power the ensure the longevity of your brand, and you can
- [Marketing Tactics](https://www.extole.com/referral-topics/marketing-tactics/) - Think of marketing tactics as having a company strategy to reach a specific business goal such as increasing sales, forging a new brand image, or even expanding your market share. Extole's enterprise platform is a perfect fit for all marketing tactics as it can help drive your brand advocacy and influence across every channel. Gather
- [Online Brand Ambassador](https://www.extole.com/referral-topics/online-brand-ambassador/) - People connecting, interacting, commenting, and sharing an affiliation with your brand is exactly what an online brand ambassador will do for you. Extole's platform can help by creating new ways with which to respond to advertising and communicating your brand image. Every company has a social presence, but personal recommendations are a more powerful way
- [Online Referral Marketing](https://www.extole.com/referral-topics/online-referral-marketing/) - Online referral marketing encourages people to talk or spread the word about the products and services they enjoy. When something goes viral in today's world, it goes to show how powerful word of mouth advertising can be. Friend and family recommendations are a marketing technique that can be measured, quantified, and driven with referral marketing.
- [Loyalty Programs Ideas](https://www.extole.com/referral-topics/loyalty-programs-ideas/) - You are in need of loyalty programs ideas, and want to go beyond offering simple rewards to customers who make frequent purchases. Studies show it costs substantially more when acquiring new customers than it is to retain existing ones. Repeat and existing customers, tend to spend more money as well. Extole has an enterprise platform
- [Marketing Acquisition](https://www.extole.com/referral-topics/marketing-acquisition/) - Quality customers are even harder to attract than ever. With so many methods of targeting, advertising, and campaigning, figuring out which marketing acquisition method attracts the highest quality customers is no easy feat. Extole conducted a study that shows customer referral programs bring in the best customers compared to other customer acquisition methods. Here's what
- [Marketing Brand Ambassador](https://www.extole.com/referral-topics/marketing-brand-ambassador/) - People interact, connect, and comment about your companies products while also sharing affiliation with your brand. This is what a marketing brand ambassador is about. Extole's platform will help you create new and innovative ways to respond to both communicating andadvertising your image. Companies need a social presence in today's marketing environment. Getting personal recommendations that
- [Marketing Referral Program Ideas](https://www.extole.com/referral-topics/marketing-referral-program-ideas/) - You already have customers but are looking for marketing referral program ideas to keep those customers loyal and turn them into brand advocates. Where do you start, and how do you drive brand advocacy? Extole is the answer. Integrate your referral experience so that it is seamless with your business. Encourage customers to be more
- [Marketing Referral Program](https://www.extole.com/referral-topics/marketing-referral-program/) - When it comes to marketing your referral program, you should treat it just like any other marketing initiative. Loyal customers will spread the word about your product. But they need to know where to start! A well-rounded promotion plan ensures that customers know exactly where to look to refer their friends. Here are several tips
- [Marketing Referral](https://www.extole.com/referral-topics/marketing-referral/) - Marketing referral programs sounds simple enough. "Give $20, Get $20", or "Earn Credit", aren't too diffilcult to imagine in theory. But for a fully optimized scalable referral program that powers customer acquisition and customer reactivation for your brand, a referral program can quickly become very complicated. And then you throw in auto-fulfillment and fraud prevention...
- [How To Ask For Referrals](https://www.extole.com/referral-topics/how-to-ask-for-referrals/) - Asking for referrals is an extremely effective form of marketing for your business and can make loyal customers brand advocates. Help your business grow with the art of the ask. Follow these tips and tricks to ensure that your referral program is up to par: Hyper-personalize your referral process to create a deeper connection between
- [How To Build A Referral Program](https://www.extole.com/referral-topics/how-to-build-a-referral-program/) - A referral is the trusted recommendation you get from an individual, whether it be a family member, friend, or someone you have asked advice from. As a business owner, having your existing customers quick to speak positively of your products or services is the ultimate goal. IF done correctly, how you build a referral program goes a
- [How To Start A Referral Program](https://www.extole.com/referral-topics/how-to-start-a-referral-program/) - A referral is a recommendation you get from a trusted individual, whether it be a friend or family member. If you are a business owner, your goal is to have your existing customers turn into advocates, quick to speak in a positive light of your products or services. If done correctly, how you start a
- [Loyal Customer Referral Program](https://www.extole.com/referral-topics/loyal-customer-referral-program/) - A loyal customer referral program is a great place to retain customers who make multiple purchases. However, you need to start a referral program first as customers won't necessarily buy your products and services simply because you have a loyalty program in place. With Extole, you can introduce referral early on, then use it to
- [Loyalty Program Ideas](https://www.extole.com/referral-topics/loyalty-program-ideas/) - The simple definition of a loyalty program is, a program that offers rewards to customers who frequently make purchases. Studies have shown it costs substantially more to acquire new customers than it does to retain existing ones. Also, existing or repeat customers, tend to spend more as well. Extole, when using their enterprise platform, can
- [Good Referral Programs](https://www.extole.com/referral-topics/good-referral-programs/) - Creative marketers can tweak a program to do many things. But good referral programs are the base from which existing customers will stay, and new customers can be acquired. Extole can provide you with an enterprise platform from which to build good referral programs. What ideas you come up with, and the twists in rewards
- [Great Referral Programs](https://www.extole.com/referral-topics/great-referral-programs/) - Great referral programs are important to a healthy sales pipeline. If done appropriately, great referral programs not only convert more sales, but also provide long term value from the multiple purchases existing customers make. With Extole, customers get rewarded for telling family and friends about your products and services. Word of mouth, the biggest driver
- [How To Ask For A Referral](https://www.extole.com/referral-topics/how-to-ask-for-a-referral/) - With refer a-friend programs more prevalent than ever, one question marketers are asking is how to ask for referrals from their customers. Since your happy customers are already talking about your product, why not turn these conversations into new revenue? Referrals incentivize your customers to share your company with friends in a personalized and organic
- [Friend Referral Program](https://www.extole.com/referral-topics/friend-referral-program/) - People who have great experiences with products and services tend to talk about them. If customers are already talking about your business, why not setup a friend referral program to take advantage of that? Extole is the perfect platform to help you organize a friend referral program. Increase signups, gain new customers from loss leader
- [Gaining Brand Advocates](https://www.extole.com/referral-topics/gaining-brand-advocates/) - When it comes to allocating marketing dollars, value is most important. Gaining brand advocates that are excited to share experiences with your customers is the best low-cost, yet high-return marketing strategy to apply. Brand advocates enjoy your products or services so much they’re eager to tell others about it. That can happen via in person
- [Global Brand Ambassador](https://www.extole.com/referral-topics/global-brand-ambassador/) - A global brand ambassador is typically someone who eats, lives, and breathes your brand. Someone who appeals, connects, and engages with customers that enjoy sharing purchase history and reviewing products and services. Extole provides an end-to-end platform from promotion to conversion. Analyze and optimize your results by campaign and continuously improve performance. Extole can help
- [Emotional Marketing](https://www.extole.com/referral-topics/emotional-marketing/) - How do you know your customers love your brand or your products? Your loyalty program is thriving. Repeat purchases are off the charts. Ratings and reviews are easy to get and are always five-star. Everyone follows you Facebook. If you have any of this going for you, then you have a huge opportunity to take
- [Finding Brand Advocates](https://www.extole.com/referral-topics/finding-brand-advocates/) - Finding brand advocates for your business can help boost sales. You as a business owner are it's biggest advocate. But due to human nature, customers are more influenced to buy from you, if they find out about your business on their own, rather than from straightforward, in-their-face advertising. Extole's platform can help find great, loyal
- [Free Referral Marketing](https://www.extole.com/referral-topics/free-referral-marketing/) - What is free referral marketing? Can you find free referral marketing software? You're unlikely to find any free referral marketing tools realizing the right software will assist in generating revenue for your business. Free referral marketing is knowing the actual act of the referral does not cost anything. It's easy to send someone a link to products
- [Free Referral Program](https://www.extole.com/referral-topics/free-referral-program/) - A free referral program. Sounds too good to be true? Well, referral programs certainly pay for themselves many times over. And that's why so many people are turning to this powerful and foundational form of advocate marketing to acquire new customers. Allowing customers to share with the ways they are most comfortable - using email,
- [Digital Marketing Tactics](https://www.extole.com/referral-topics/digital-marketing-tactics/) - Referral marketing is growing rapidly and new players are added into the field each and every day. With that comes greater competition to fight for recognition from the audience that elevates your business brand. Are your digital marketing tactics maximizing your reach? Extole’s refer-a-friend technology is easy to use, can turn refer-a-friend newbies into referral
- [Direct Marketing Tactic](https://www.extole.com/referral-topics/direct-marketing-tactic/) - What exactly are direct marketing tactics? When people think of mass marketing, they think of grocery mailers in every mailbox, with coupons galore. Given the advances within technology today, and the constant connectivity in today's digital world, marketers have altered their brand and mass marketing approaches to fit the non traditional direct marketing model available
- [Email Acquisition](https://www.extole.com/referral-topics/email-acquisition/) - Every business has some sort of email marketing strategy. The real question is how can you improve your email acquisition. Are your email marketing campaigns acquiring new customers, or simply filling up inboxes? Existing customers want to refer your products to friends and family. Email makes that option easy, and a great way for advocates
- [Email Marketing Campaigns](https://www.extole.com/referral-topics/email-marketing-campaigns/) - Refer a friend email marketing campaigns are a great way to acquire your best customers in the most efficient way possible. According to Extole’s best practices, 50% of your referral program promotion should come from email marketing campaigns. Whether a call to action lives within your normal drip email series, or is a dedicated email
- [Email Marketing Campaigns](https://www.extole.com/referral-topics/email-marketing-campaigns-2/) - Outbound marketing, where you are proactively reaching out to your customers, should make up a significant portion of your promotional marketing mix that powers your referral program. Extole has powered hundreds of referral programs over the last couple years, and according to our best practices, 50% of your promotional content should come from outbound sources.
- [Email Referral Program](https://www.extole.com/referral-topics/email-referral-program/) - Email and referrals go hand and hand. It's safe to say, if you are good at email marketing, you'll be great at referral marketing. Why? Because your existing customers want to refer your brand and products. You just have to let them by making it easy and rewarding. And email is a great way to
- [Customer Retention Tactics](https://www.extole.com/referral-topics/customer-retention-tactics/) - Like most marketers, you rely heavily on email to drive engagement and repeat purchases from your existing customers. And that makes sense. Email programs continue to be an effective tactic. But, with refer-a-friend, you can cut through inbox noise, gain a clear advantage, a new customer, and a repeat purchase. Refer-a-friend is a form of
- [Customer Rewards Program Ideas](https://www.extole.com/referral-topics/customer-rewards-program-ideas/) - Are you looking for customer rewards program ideas to get that extra little boost in sales? Everyone talks about turning loyalty into new customers, but to actually have a concrete plan of action and stick with it is another thing. Extole can help you increase your new customer numbers with more than just traditional loyalty
- [Digital Acquisition](https://www.extole.com/referral-topics/digital-acquisition/) - At the most basic level, your growth in online sales comes either from acquiring new customers or from repeat purchases from your existing customers. Marketers trying to acquire new customers too often spend too much only to reach customers they’ve already acquired. Reaching new customers who are not searching for you on Google remains elusive.
- [Digital Content Marketing](https://www.extole.com/referral-topics/digital-content-marketing/) - Digital content marketing is distributing content for a targeted audience online. To be successful, you need to setup marketing goals and have a plan in place how you can achieve them. You want your marketing to convert leads and attract new customers. We get that. But with Extole, we also help you concentrate on a
- [Digital Customer Acquisition](https://www.extole.com/referral-topics/digital-customer-acquisition/) - Consumers are looking for businesses to find ways to connect with them beyond the normal media channels. Digital media for brand building and direct marketing such as Facebook, Instagram, and Pintrest, are critical sources of information to use for digital customer acquisition. Achieving any digital customer acquisition goals requires the right blend of tactics. Setting
- [Customer Referral](https://www.extole.com/referral-topics/customer-referral/) - One of the most powerful marketing tools available today is the customer referral. There is no better source of new business than a referral from a satisfied customer. A customer referral is also the most cost-effective way to gain new business, yet retain old customers. Extole can give you the upper hand when introducing a
- [Customer Referrals](https://www.extole.com/referral-topics/customer-referrals/) - A customer referral program seamlessly ingrained into the customer journey is necessary to ensure the rapid expansion of your brand. Sharing that is woven into the experience of your customer will help you motivate your dedicated fans to create recommendations that amplify your business' message, that reach people who aren't searching for you, and that
- [Customer Referral Programs](https://www.extole.com/referral-topics/customer-referral-programs/) - How do you create the buzz and energy that propels the world's biggest and fastest growing brands? How do you unleash the passion of the people who best know how great your products are? It doesn't often happen serendipitously. The best brands have a deliberate approach to advocacy, a plan. The foundation of that plan
- [Customer Referral Software](https://www.extole.com/referral-topics/customer-referral-software/) - The whole point to getting and using customer referral software is to reward people for telling their friends about your business. People share their experiences about products or services for many reasons. Looking good, impressing others, and teaching or helping are just a few. Extole is one of the leading customer referral software companies on
- [Customer Referral Value](https://www.extole.com/referral-topics/customer-referral-value/) - How valuable is word of mouth marketing? What is the customer referral value in today's market? The most powerful marketing tool available today is the customer referral. There's no better source for new business than the referral from a satisfied customer. A customer's referral is also the most cost-effective way to not only gain new
- [Customer Referral Marketing](https://www.extole.com/referral-topics/customer-referral-marketing/) - Nothing beats customer referral marketing when it comes to results versus cost. A referral customer has a higher potential for loyalty and retention and best of all, comes at a much lower cost. If you are looking for ways to build your revenue engines, let Extole show you how to leverage the power of our
- [Customer Referral Program Ideas](https://www.extole.com/referral-topics/customer-referral-program-ideas/) - Are you looking to propel a growing brand by creating energy and buzz for those people who have the most passion for your great products? It doesn't often happen by accident. The best brands have deliberate approaches and set their plans in motion step by step to achieve market control with customer referral program ideas
- [Customer Referral Program Software](https://www.extole.com/referral-topics/customer-referral-program-software/) - You're in need of a customer referral program software that fits your marketing strategy. Where do you start? Customers are constantly bombarded by print media, online, radio, and TV about products. This can lead to what is known as "banner blindness". The best customer referral program software helps you avoid this pitfall. With Extole, everyday
- [Customer Referral Program](https://www.extole.com/referral-topics/customer-referral-program/) - Consumer buying decisions are dominated by customer referral programs. Consumers place a heavy handed amount of trust in friends, family, colleagues and influencers in the social space to help them make the right purchasing decision on big ticket or everyday items. So customers acquired by referral programs are your best customers. With Extole, you have
- [Customer Referral Programs Ideas](https://www.extole.com/referral-topics/customer-referral-programs-ideas/) - Are you looking to create energy and buzz for people with the most passion for your great products by propelling a growing brand? It doesn't happen by accident very often. The best brands achieve market control by deliberately approaching and setting plans in motion step by step. The foundation of those plans are great customer
- [Customer Loyalty Program Software](https://www.extole.com/referral-topics/customer-loyalty-program-software/) - Are you in need of a customer loyalty program software that fits with your marketing strategy? Where to start, and what works are questions Extole can help answer. Customers are consistently bombarded by print, online, radio, and TV media about products and services. This usually leads to what is known as "banner blindness", and typically ends
- [Customer Loyalty Programs Examples](https://www.extole.com/referral-topics/customer-loyalty-programs-examples/) - Are you looking for an extra boost in sales and need new customer loyalty programs examples, but unsure where to start? Marketers always talk about turning customer loyalty into new business, but what exactly does that look like? Extole's platform can help increase your new customer numbers by using referral programs. Set up an actual
- [Customer Referral Campaign](https://www.extole.com/referral-topics/customer-referral-campaign/) - A customer referral campaign is just working in an organized and active way toward a particular goal. The key is to define what your goals are and how you can incorporate digital tactics to accomplish them. Hitting your marketing goals month after month consistently can be challenging. Most marketers overlook how a customer referral campaign
- [Customer Referral Campaigns](https://www.extole.com/referral-topics/customer-referral-campaigns/) - Customer referral campaigns are simply working in an active and organized way toward a particular goal. It's crucial to define not only your goals, but how best to incorporate digital tactics to achieve them. Hitting marketing goals consistently month after month can seem challenging. Most marketers unfortunately overlook how customer referral campaigns help in acquiring
- [Customer Referral Marketing Program](https://www.extole.com/referral-topics/customer-referral-marketing-program/) - A customer referral marketing program needs to be as unique as your customers. General marketing might increase traffic to a website, but to truly gain more business, and loyal customers, you need them tom come from a personal referral. Extole's enterprise platform can help you turn word of mouth dialogue, into actual business. Customers who
- [Customer Acquisition Programs](https://www.extole.com/referral-topics/customer-acquisition-programs/) - Put simply, customer acquisition programs help you in gaining new business for your company's products and services. This occurs by using marketing channels such as social, tv, print, and radio media. Extole excels at building your referral marketing program by letting every customer be an advocate. What does this mean though? Everyday advocacy with Extole
- [Customer Acquisition Strategies](https://www.extole.com/referral-topics/customer-acquisition-strategies/) - Put simply, customer acquisition strategies are a big help when trying to gain new business for your company's services and products. By using marketing channels such as tv, print, radio and social media, you get your brand image and message out to as many people as much as possible. Extole excels at customer acquisition strategies.
- [Customer Acquisition Strategy](https://www.extole.com/referral-topics/customer-acquisition-strategy/) - To put it simply, a customer acquisition strategy is needed when trying to gain new business for the products and services within your company. Using marketing channels such as radio, print, tv, and social media is one way to get your message and brand image out as much as possible; to as many people as
- [Customer Loyalty Program Examples](https://www.extole.com/referral-topics/customer-loyalty-program-examples/) - If you are looking for an extra lift in sales and new customer loyalty program examples are what you need, look no further than Extole. Marketers talk about new business can be found within existing customer loyalty, but what exactly does that look like? Helping increase your new customer numbers is what Extole can do
- [Customer Loyalty Program Ideas](https://www.extole.com/referral-topics/customer-loyalty-program-ideas/) - You are looking for new customer loyalty program ideas to get an extra boost in sales, but not sure where to start. Marketers are always talking about turning loyalty into new business, but what exactly does that look like? Extole can help you increase new customer numbers using a referral program By setting up an
- [Customer Acquisition Examples](https://www.extole.com/referral-topics/customer-acquisition-examples/) - Everyone loves the idea that you can grow your business on a small marketing budget. Low cost and even free marketing tactics grow your brand, your traffic, and eventually, your customer base. But where do you start? Look no further than Extole for your customer acquisition examples. The first and best place to begin would
- [Customer Acquisition Ideas](https://www.extole.com/referral-topics/customer-acquisition-ideas/) - Who doesn't love the idea that you can grow your business from zero customers to thousands and more on a small marketing budget. Low cost and even free marketing tactics grow traffic, your brand, and eventually, your customer base. But where to start? Extole is the perfect place to begin collecting customer acquisition ideas. The
- [Content Marketing Examples](https://www.extole.com/referral-topics/content-marketing-examples/) - A great content marketer always experiments and looks at the latest trends. Striving to stay on the cutting edge is what the best content marketing examples can do for you. Knowing your brand inside and out helps your customers become the voice and image of your brand. One of the best ways to do that
- [Content Marketing Growth](https://www.extole.com/referral-topics/content-marketing-growth/) - Content marketing growth seems to be the wave of the future. But why? Content marketing is immensely effective, but many marketers do not understand how. Extole's platform can help you build a referral program that turns everyday customers into advocates by using a refer a friend program. Where does Extole's referral programs fit into content
- [Content Marketing Meaning](https://www.extole.com/referral-topics/content-marketing-meaning/) - There are many forms of consumer advertising, but when it comes to content marketing meaning, you're talking about a distinct type of promotion. Content marketing is consistent in it's approach and focused on creating value and attraction to a clearly-defined audience There is no better platform on the market than Extole to accomplish this. A
- [Content Marketing Strategies](https://www.extole.com/referral-topics/content-marketing-strategies/)
- [Creative Social Media Campaigns](https://www.extole.com/referral-topics/creative-social-media-campaigns/) - Generating Ccreative social media campaigns can be difficult to do on a daily basis. But consistency and creativity are essential to be successful with social media. Consumers will stop following if your content becomes drab, dry, and boring. Extole can help you overcome the need to "always be on" with your content by setting up
- [Cash For Referrals](https://www.extole.com/referral-topics/cash-for-referrals/) - When some refers new business to you, there's an expectation that your company will provide some reciprocal reward. It's human nature to reciprocate, and when the "thanks" end of the bargain is missing, it doesn't feel right. When your loyal and happy customers send you a prospect who becomes a new customers, reward them. Nothing
- [Client Referral Programs](https://www.extole.com/referral-topics/client-referral-programs/) - Client referral programs are the result of strong relationships, a simple and easy advocate experience, with clear communication about it's reward program benefits. Extole has an enterprise platform to help guide you through the maze that is client referral programs and the referral funnel. The referral funnel is the steps involved from initial introduction to
- [Company Referral Programs](https://www.extole.com/referral-topics/company-referral-programs/) - Company referral programs are important to a business for survival. Businesses need a reliable, steady stream of revenue to stay open. Referral programs offer a way to get new customers while keeping existing customers coming back for repeat business. A referral program takes time to develop. Extole can lead you through the referral program landscape
- [Content Marketing Channels](https://www.extole.com/referral-topics/content-marketing-channels/) - Building a referral program through content marketing channels means more than just publishing on your own blog. You need diverse content that can transmit across many channels as well as your company. Marketing beyond just your website is needed to get maximum impact for your brand, products, and services. YouTube, Instagram, Tumblr, or even creating
- [Brand Ambassador](https://www.extole.com/referral-topics/brand-ambassador/) - Your Secret Weapon to More Referrals One of the best ways to get more referrals for your business is by creating brand ambassadors. These are your key customer advocates, the people who love your products and services. You can harness their passion for your business and build a strong network of engagement, referrals, and visibility.
- [Brand Sharing Tips](https://www.extole.com/referral-topics/brand-sharing-tips/) - If you are going to go through the process of creating an image you want to promote, it makes sense to be sure it is organized in a way to facilitate sharing the marketing content. Social referral programs are end-to-end marketing programs that enable brands to reach out to highly-engaged, loyal customers and turn them
- [Brand Sharing](https://www.extole.com/referral-topics/brand-sharing/) - Brand sharing is making sure your referral experience is on every marketing channel available. If your customer base is engaged, they most likely have a social media presence as well. The key is to give them a platform to share their positive experiences of the brand and drive new customer acquisition. You need to look
- [Brand Social Media Campaigns](https://www.extole.com/referral-topics/brand-social-media-campaigns/) - There are lots of ways you can promote your referral program, but a free and easy way is to run referral campaigns through your social media channels. These brand social media campaigns will activate your followers and encourage them to refer you. We've heard constant pain points from social media marketers, such as: I can't
- [Business Referral Programs](https://www.extole.com/referral-topics/business-referral-programs/) - Business referral programs are important to a company for survival. Companies need a steady, reliable stream of revenue to operate. Business referral programs offer a way to keep existing customers coming back with repeat business, while attracting new customers at the same time. Referral programs take time to develop. Extole's enterprise platform can lead you
- [Brand Ambassador Qualities](https://www.extole.com/referral-topics/brand-ambassador-qualities/) - When it comes to brand ambassador qualities, what influences a purchase is most important. Think about what influenced your last purchase? Was it a referral from a friend or family member or some salesman you felt was looking to make a buck? That is not to say there are some very good salesman that look
- [Brand Ambassador Skills](https://www.extole.com/referral-topics/brand-ambassador-skills/) - The best way to grow your brand and business is to improve upon brand ambassador skills. Addressing a customers specific needs is how you can influence a purchase. Personal referrals from friends and family do just that. Think about the last time you were influenced for your last purchase? Was it because someone you trusted
- [Brand Ambassador Social Media](https://www.extole.com/referral-topics/brand-ambassador-social-media/) - Brand ambassador social media ideas are newer concepts when it comes to the history of marketing departments. Most companies are trying to use brand ambassadors to take advantage of what social media can offer. What is really needed though are brand ambassadors who have a large following online, or have multiple marketing channels they use
- [Brand Ambassador Software](https://www.extole.com/referral-topics/brand-ambassador-software/) - Your brand is the promise you make to consumers beyond a great product. Finding a great brand ambassador software means you are looking for a platform that can portray what you ant your image to stand for. Is it hardwork and dedication, or swagger and playfulness? Referral is often considered an impersonal transaction. Marketing staff
- [Brand Ambassador Tips](https://www.extole.com/referral-topics/brand-ambassador-tips/) - Customers utilize services and products to connect and interact about affiliations with your brand through commenting and sharing. This is why you need to build a brand ambassador program for your company. Extole's platform is the best on the market to help create brand awareness by generating new ways of advertising your brand and image.
- [Brand Ambassador Programs Examples](https://www.extole.com/referral-topics/brand-ambassador-programs-examples/) - Have you started analyzing brand ambassador programs examples to start your own program, but want to know what makes these programs successful? How do you track progress and whether your program is working? Do I want to build meaning behind my product or just get word of mouth marketing? Extole is the answer as we
- [Brand Ambassador Programs](https://www.extole.com/referral-topics/brand-ambassador-programs/) - People utilize products and services to connect and interact while sharing or commenting about affiliations with your brand. This is why you need to build brand ambassador programs for your business. Extole's enterprise platform can help you create brand ambassador programs with new ways of communicating and advertising your brand and image. Every company has
- [Brand Ambassador Marketing](https://www.extole.com/referral-topics/brand-ambassador-marketing/) - People use products and services to interact and connect while commenting and sharing about affiliations with your brand. This is what brand ambassador marketing is about. Extole's platform can help you create new ways to respond to communicating and advertising your image. Every company needs a social presence. Getting those personal recommendations to boost your
- [Brand Ambassador Meaning](https://www.extole.com/referral-topics/brand-ambassador-meaning/) - A brand ambassador is someone who is hired by a company or organization to represent brands in a positive light. By doing so, they help to increase brand awareness and sales. Extole can assist you in accomplishing this by turning everyday consumers into brand advocates. Start a refer a friend program where you can acquire
- [Brand Ambassador Program Examples](https://www.extole.com/referral-topics/brand-ambassador-program-examples/) - Are you searching for brand ambassador program examples to start or improve your own program? What makes programs successful? How do I track progress and whether my program is working? Extole is the answer. Extole turns regular customers into brand ambassadors. Every company has a social presence, but it's the personal recommendations that power a
- [Brand Ambassador Program](https://www.extole.com/referral-topics/brand-ambassador-program/) - A brand ambassador program is setup by companies where people are legitimately excited and willing to spread the word about their products and services. Businesses can structure a brand ambassador program with several goals in mind. Do you want to introduce your brand itself, launch a new product, or target a new consumer market? With
- [Brand Ambassador Campaigns](https://www.extole.com/referral-topics/brand-ambassador-campaigns/) - What are brand ambassador campaigns? Think of them as a new startup company. You need to create buzz and attention for your products and services. Kicking off brand ambassador campaigns can generate the attention needed to promote your business, at minimal cost. Everyone would love to have a large marketing budget. Then you could design
- [Brand Ambassador Companies](https://www.extole.com/referral-topics/brand-ambassador-companies/) - Some people view brand ambassador companies as nothing more than a veiled attempt at soliciting marketing materials like handing out flyers. Extole thinks differently. Extole's platform looks to take advantage of everyday customers (who have already made purchases or used services), and asks that they make personal recommendations or share content. By using Extole, you
- [Brand Ambassador Experience](https://www.extole.com/referral-topics/brand-ambassador-experience/) - What is it that determines whether you had a good or bad brand ambassador experience? Was it a lack of trust for who or what delivered the referral? What about how the referral was delivered? How many of us despise the amount of spam comes to our email inbox? Extole's is committed to turning regular
- [Brand Ambassador Ideas](https://www.extole.com/referral-topics/brand-ambassador-ideas/) - Brand ambassador ideas are not new concepts for marketing departments. Most companies have used a brand ambassador at one time or another. What is really needed though are new brand ambassador ideas to take advantage the new marketing channels available today. Extole can step in and help you right away with the largest audience accessible
- [Brand Ambassador Marketing Strategy](https://www.extole.com/referral-topics/brand-ambassador-marketing-strategy/) - You have decided that brand ambassadors are needed for your business. What do you do next? You need a brand ambassador marketing strategy to communicate with authentic fans who have the most power and influence. Everyone knows why advocates are needed, but how best is it to organize and manage? Extole's enterprise platform is setup
- [Best Refer A Friend Program](https://www.extole.com/referral-topics/best-refer-a-friend-program/) - It seems everyday consumers are more and more comfortable sharing content recommendations, and adding comments or reviews to their social networks. But, does easy to use sharing capabilities lead to sufficiently driving the excitement around specific marketing initiatives like new product launches or promotions? If you are looking for the best refer a friend program,
- [Best Referral Program](https://www.extole.com/referral-topics/best-referral-program/) - Referrals are an important part of a healthy sales pipeline. If done well, referral programs are not only more likely to convert sales, but also provide longer term value from multiple purchases. With Extole, your customers can get rewarded for telling friends and family about your products. Word of mouth is the biggest driver of
- [Best Referral Programs](https://www.extole.com/referral-topics/best-referral-programs/) - Referrals are considered an important part of any healthy sales pipeline. The best referral programs are more likely to convert more sales, and provide longer term value from numerous purchases. Extole's platform allows customers to tell friends and family about your products while also getting rewarded themselves. Word of mouth, the biggest driver of revenue
- [Boost A Mobile Referral Program](https://www.extole.com/referral-topics/boost-a-mobile-referral-program/) - Referral programs, especially those on mobile, all need a boost sometimes. After the initial roll out of a referral program, it's not unusual for marketers to be underwhelmed with the number of their customers sharing their brand. And mobile engagement, with so much competition for attention inside of each customer's pocket, is always hard to
- [Brand Advocate](https://www.extole.com/referral-topics/brand-advocate/) - A brand advocate is in essence someone who talks about your products and services enthusiastically because of prior purchases and experiences. This happens in the form of a referral or word of mouth recommendation. Extole is the perfect platform to expand upon what you would like to define as a brand advocate. Do you want
- [B2B Referral Program](https://www.extole.com/referral-topics/b2b-referral-program/) - A B2B referral program is when your most satisfied customers recommend your service or product to their peers and ask a sales team member to reach out to their contact. Extole, as your B2B referral program, is more than just sporadically emailing everyone on your contact list. Instead, it is a seamless and easy referral
- [Being A Brand Advocate](https://www.extole.com/referral-topics/being-a-brand-advocate/) - Being a brand advocate usually means talking favorably about a product or service and then giving a positive word of mouth referral to friends, family, or other acquaintances. Think about the last time a word of mouth recommendation influenced a purchase for you. Was it from someone you trusted, or simply a sales associate? Extole's
- [Best Customer Referral Programs](https://www.extole.com/referral-topics/best-customer-referral-programs/) - The best customer referral programs provide businesses with a steady stream of referrals which can help any struggling business increase revenue. To optimize your referral program, it needs time to develop as word of mouth is king when it comes to marketing...but doesn't happen overnight. It's critical to realize the return on investment will be
- [Best Online Referral Programs](https://www.extole.com/referral-topics/best-online-referral-programs/) - Ensuring success in your business can be as simple as incorporating one of the best online referral programs into your marketing efforts. Extole is a platform that lets your customers recommend you to their family, friends, and any professional networks? Businesses in today's market can't afford not to invest in their relationship with their customer
- [B2B Email Marketing](https://www.extole.com/referral-topics/b2b-email-marketing/) - When you combine business-to-business (B2B) email marketing with referral marketing, you create a powerful approach that can create great results for your business. A solid, well-defined email strategy works perfectly with our referral platform to get you more customers and increase your profits. We know referral marketing works, and that it works really well. Eighty-four

## Categories

- [Advocacy](https://www.extole.com/blog/category/advocacy/)
- [Audience Targeting](https://www.extole.com/blog/category/audience-targeting/)
- [Consumer Psychology](https://www.extole.com/blog/category/consumer-psychology/)
- [Customer Acquisition](https://www.extole.com/blog/category/customer-acquisition/)
- [Customer Loyalty](https://www.extole.com/blog/category/customer-loyalty/)
- [Extole News](https://www.extole.com/blog/category/extole-news/)
- [Mobile](https://www.extole.com/blog/category/mobile/)
- [Refer-a-Friend Examples](https://www.extole.com/blog/category/refer-a-friend-examples/)
- [Referral Marketing Concepts](https://www.extole.com/blog/category/referral-marketing-concepts/)
- [Referral Program Ideas](https://www.extole.com/blog/category/referral-program-ideas/)
- [Video](https://www.extole.com/blog/category/video/)
- [Homepage Links](https://www.extole.com/blog/category/homepage-links/)
- [Data](https://www.extole.com/blog/category/data/)
- [Uncategorized](https://www.extole.com/blog/category/uncategorized/)
- [Customer-led Growth](https://www.extole.com/blog/category/customer-led-growth/)
- [Customer Engagement](https://www.extole.com/blog/category/customer-engagement/)
- [AI](https://www.extole.com/blog/category/ai/)

## Tags

- [Marketing](https://www.extole.com/blog/tag/marketing/)
- [Social Media](https://www.extole.com/blog/tag/social-media/)
- [social advocates](https://www.extole.com/blog/tag/social-advocates/)
- [social referrals](https://www.extole.com/blog/tag/social-referrals/)
- [social referral program](https://www.extole.com/blog/tag/social-referral-program/)
- [consumer-generated content](https://www.extole.com/blog/tag/consumer-generated-content/)
- [referral marketing program](https://www.extole.com/blog/tag/referral-marketing-program/)
- [WOM](https://www.extole.com/blog/tag/wom/)
- [word of mouth](https://www.extole.com/blog/tag/word-of-mouth/)
- [truth about marketing](https://www.extole.com/blog/tag/truth-about-marketing/)
- [referral program](https://www.extole.com/blog/tag/referral-program/)
- [referral program software](https://www.extole.com/blog/tag/referral-program-software/)
- [referral marketing](https://www.extole.com/blog/tag/referral-marketing/)
- [customer feedback](https://www.extole.com/blog/tag/customer-feedback/)

## Resource Types

- [e-papers](https://www.extole.com/blog/resource_type/epapers/)
- [guides](https://www.extole.com/blog/resource_type/guides/)
- [webinars](https://www.extole.com/blog/resource_type/webinars/)
- [case studies](https://www.extole.com/blog/resource_type/case-studies/)
- [videos](https://www.extole.com/blog/resource_type/videos/)
- [gated](https://www.extole.com/blog/resource_type/gated/)