MLB.TV, the site that let’s subscribers watch every out-of-the market game live or on demand, has teamed up with Extole to launch the 2012 MLB.TV Premium Refer a Friend Program. The program invites existing MLB.TV subscribers to spread the word to fellow sports fanatics, and customers that refer five friends will receive full refunds of… more

OMMA Social 2012 took place today in NYC at the Internet Week Headquarters in the heart of Soho. One of the hot topics was the impact of social on search. In fact, the planned panel on “What We’ve Learned from the Brief History of Facebook’s Timeline for Brands” quickly morphed into a discussion about last… more

We kicked off the beginning of this week talking about Making Referring Easy for Your Customer Advocates on our blog. The post outlined the first tip from our Top 5 tips for Amplifying the Power of Your Customer Advocates blog post. Today, we are going to discuss the second tip, Promoting Across Channels. In order… more

InkGarden, the site that allows you to create high-quality, low-cost customized products, has teamed up with Extole to launch a social referral program. The program asks current InkGarden advocates to refer their friends to the site. Advocates that refer their friends receive $10 credits on InkGarden.com and friends receive an 11 oz. mug for only… more

A couple of weeks ago, we wrote a blog post about the Top 5 tips for Amplifying the Power of Your Customer Advocates. The first tip is “Make Referring Easy” – this is one of the most critical elements of any Consumer-to-Consumer (C2C) social marketing program, providing the right sharing tools to make it easy… more