Customer acquisition is every marketer’s #1 priority. Finding reliable ways to acquire more customers efficiently has become increasingly difficult. Introducing the 3rd channel in customer acquisition - Referral Marketing. Learn how to acquire new customers, referral best practices, how to measure results and real life case studies with Extole’s Referral Marketing Best Practices for 2014 guide.
Watch the replay of our webinar with WOMMA, Top 5 Word of Mouth Marketing (WOMM) Trends for 2013. Join WOMMA President, Suzanne Fanning, and Extole’s VP of Marketing, Angela Bandlow, as they discuss the Top 5 WOMM Trends, including an overview of the “State of the WOM Union” and why WOMM must be a part of every marketer’s 2013 strategy.
Watch the replay of our webinar with Internet Retailer, 6 Referral Marketing Best Practices to Ramp Your 2013 Revenue. Learn how to turn customer advocates into your most powerful marketing channel in 2013!
Brands have an enormous opportunity to foster their customer advocates to create an incredibly powerful marketing channel via referral marketing programs. Learn how to most effectively deploy referral marketing programs to drive more awareness, advocacy and boost sales based on Extole's best practices.
While the act of sharing is not new, the rise of social media has created a fundamental shift in the way consumers share content and ideas. Brands need to understand what motivates advocacy and empower their customers to market for them. Learn the 5 core motivations for sharing and how to motivate customers to become advocates on behalf of brands.
Understand the basics of a social referral program and how to tap into the power of customer advocates to drive new customers and sales. Extole's Guide outlines: The marketing opportunity created by changes in consumer behavior, how to engage your advocates and get them talking about your brand, the social referral process, measurements and expected results, and how to get your brand started with a social referral program.
Social media has forever changed the way retailers market. As social networks have evolved, so have the ways people share, consume, and discover brands and products. The consumer has now become a retailer's most influential stakeholder, wielding the ability to influence friends and peers significantly more than advertising. Download the White Paper to learn about the evolution of Social Marketing and the anatomy of a Retail Advocate.
View the on-demand videos of Extole's first-ever Social Advocacy Summit keynote and panels to see what Extole, Altimeter, Facebook, WOMMA, Citi, Conde Nast, Seamless, PotteryBarn, Digitas, Vivaki and Optimal had to say about the next generation of social marketing.
Jeremiah Owyang, Partner at Altimeter Group and Brad Klaus, CEO of Extole discuss the evolution of social marketing and the emerging phase of social performance. Learn about solutions available for markets today and examples of brands that are driving real results across the entire marketing funnel from their social marketing initiatives.
The way people search for, consume, and share information has forever changed in today's increasingly connected and social world. The shift is reflected in the ongoing changes to search engine algorithms, which now rank consumer-generated content more highly in search engine result placement (SERP). Download Extole's ePaper to understand the changes to search engines, why consumer content is critical to marketing strategies, and 3 tips to improve SERP.
Presentation with Extole and Redbox from 2011 ad:tech SF conference. Presentation includes an overview of the Extole-powered Redbox social referral program, how the program was promoted and results.
Keynote presentation with Extole and Vistaprint from 2012 Social Commerce Strategies conference. The presentation includes an overview of social referral programs, as well as an overview of Vistaprint's social referral program and promotions powered by Extole.